Social Media Essentials -- Twitter Sandra Fernandez Manager of Public Relations & Social Media Administrator Houston Public Library
Twitter Facts 370,000 new sign-ups daily 95,000,000 Tweets per day 175,000,000 registered users Last year, 7% of Americans surveyed used Twitter (and ExactTarget (client) research found 5% follow a brand on Twitter). This year, 8% of Americans use it.
Twitter Facts 140 characters SMS Twitter is a highly targeted element, used to reach and interact with particular audiences. Twitter is a must-do customer relations vehicle for most companies.
Settings Username You CAN change it Don’t use unusual characters, underscore Email Let others find me by my email address Tweet Location Tweet Media
Settings Tweet Privacy https Mobile Direct Message Notifications
Set-Up Profile Picture Location Web Landing page Bio Personal Branding Keywords Design Applications
Tweeting Suggestions Read first, then share. Share photos and behind the scenes info about your business. Listen. Regularly monitor the comments about your company, brand, and products. Crowdsource – Ask questions of your followers to glean valuable insights and show that you are listening.
Tweeting Suggestions Respond to compliments and feedback in real time Reward – Tweet updates about special offers, discounts and time-sensitive deals. Retweet from your community. Participate in Chats. Live Tweet an event. Create a hashtag.
Tweeting Suggestions Thank your retweeters. Schedule Tweets. Run a contest. Hold a TweetUp. Use keywords. Your Tweets should include relevant information about what you do for a living. Use a real voice. Avoid jargon, abbreviations, pop culture.
Reasons to “Chat” via Twitter Make Connections. Lots of valuable information in a short amount of time. Brand building. Find a Twitter Chat: http://bit.ly/findtwitterchats
Who to Follow Suggestions Browse Interests Find Friends Followed by You both follow Directories Twellow.com WeFollow.com MuckRack.com JournalistTweets.com
Things to check before you follow someone Read their Tweets Profile picture and background Favorites Active accounts Lists Mutual friends Followers Website Link
Searches Tweets “Listen” for keywords and names/ids Tweets with links Tweets near you People Advanced Search http://search.twitter.com/ By Location Near this place By Topic Words
Searches Google By occupation this exact wording or phrase: intitle:public relations * on twitter Search within a site or domain: twitter.com By bio this exact wording or phrase: intext:bio * public relations Search within a site or domain: twitter.com
Metrics Followers Following Total Tweets Favorites Link shorteners HootSuite Bit.ly Klout.com TwitterGrader.com
Social Media Widgets &Buttons Follow buttons http://business.twitter.com/about/resources/buttons Widgets http://business.twitter.com/about/resources/widgets
Tips Read “Twitter 101 for Business” at http://business.twitter.com/ Read Twitter’s rules for contests: http://support.twitter.com/groups/31-twitter-basics/topics/114- Read the Twitter Rules: http://support.twitter.com/articles/18311-the-twitter-rules
Tips Avoid spammers. Avoid spamming applications. Don’t follow too many people at first.Your account will look like a spammer. Use a link shortener.
Where to find me www.SandraSays.com www.twitter.com/sandrasays www.facebook.com/sandrasays www.linkedin.com/in/sandrafernandez firstname.lastname@example.org