1.
PRINCIPLES OF
RETAIL
ORGANIZATION,
FURNITURE AND
FIXTURES
Module: Commercial Interior Design
Term: July 2013
Lecturer: M.Arch Sandra Draskovic


2.
LAYOUT?

3.
“
Once the brand has been established and the
market for its products is fully understood, an
analysis of the retailer’s current building stock or
an investigation into finding a suitable site
begins. The brand guidelines for the interior
demonstrate a typical size of store for the
implementation
of
the
scheme.
The overall principles of the interior layout can
be broken down into four areas: the entrance,
main circulation, pace and finally sales in the
form of displays, fixtures and payment areas.

4.
LAYOUT?

5.
*
*
The design of the entrance to a store is
very important. It needs to entice the
customer in and give a glimpse of the
products beyond the threshold.
The shopfront’s main task is to
communicate to potential customers the
essence of the interior and to display a
glimpse of what can be found on the other
side of the glass.

6.
*
*
*
In most cases, the shop front/shop window is a
draw to buyers to make them feel comfortable
when approaching the store and venturing over
the threshold.
For others, it is an opportunity to window-shop
and aspire to buy into the lifestyle on view.
In some instances, the shop front and entrance
are designed to deter the public from entering,
with security on the door.

7.
*
*
The shop facade must first take on the essence
of the brand.
Done through graphic communication: fascia
signage, a projecting sign, window details and
lifestyle graphics as part of the window displays;
the materials from which a new shopfront is
constructed, or how an existing shopfront can
be adapted to meet the design requirements;
the merchandise in the window and the brand
message/slogan that is conveyed by the
window display; and the position of the entrance
door and how this will be managed.

8.
Prada store, New York, Rem Koolhaas

9.
Prada store, New York, Rem Koolhaas

10.
Prada store, New York, Rem Koolhaas

11.
Prada store, New York, Rem Koolhaas

12.
Prada store, New York, Rem Koolhaas

13.
Prada store, New York, Rem Koolhaas

14.
Prada store, New York, Rem Koolhaas

15.
Prada store, New York, Rem Koolhaas

16.
Prada store, Tokyo Herzog & deMeuron

17.
Prada store, Tokyo Herzog & deMeuron

18.
Prada store, Tokyo Herzog & deMeuron

19.
Prada store, Tokyo Herzog & deMeuron

20.
*
*
IN CITY NEIGHBOURHOOD
The approach to shopfront design will vary
depending on the site location (building
regulations) and the impact of the design of the
neighbouring shop facades.
IN SHOPPING CENTER
In the case of shopping centers, neighbouring
retail outlets and arcades will have to be
considered.
Contract between the retailer and landlord to
outline what can and can’t be done to the unit or
building.

21.
*

22.
*
FASCIA
*
SHOP WINDOW
the sign above the window of a shop, where the
shop's name is written
the front side of a store facing the street; usually
contains display windows. displaying items for
sale or otherwise designed to attract customers
to the store. Usually, the term refers to larger
windows in the front façade of the shop. Display
windows at boutiques usually have dressed-up
mannequins in them.

23.
*
traditional

24.
*
traditional
façade of building
symmetry
modest graphics
standards fonts & colors
mannequins

25.
*
traditional

26.
*
traditional

27.
*
traditional

28.
*
traditional

29.
*
traditional

30.
*
traditional

31.
*
traditional

32.
*
traditional

33.
*
contemporary
frameless
transparency
graphic language
live colors
story telling & scenography

34.
*
contemporary
Fullcircle
Briefed to create a stunning
flagship store for the
opening of Westfield
London, Brinkworth
produced a store that is a
literal interpretation of the
name, Fullcircle. A shop
within a shop, with specific
sections cut away, creating
two perfect optical
illusions within the space.

35.
*
contemporary

36.
*
contemporary

37.
*
contemporary
FILA
Design: Giorgio Borruso Design, Marina Del Rey, CA.
Fixtures Buzzoni, Bosaro, Rovigo. Italy
Fixtures Eventscape Inc., Toronto, ON. Canada
This 4,000-sq.-ft. prototype represents the Italian sports
brand with design elements personifying movement.
Garment racks lean forward, elliptical columns descend
from the dark recesses of a ceiling made fluid by
undulating strips of fabric-bound aluminum flowing
across the space, and hundreds of shoes climb along a
50-ft.-long canted wall textured with delicate waves. The
merchandise triumphs as the transparency of fixture
components place it squarely in the spotlight and
reflective columns give it an instant replay.

38.
*
contemporary

39.
*
contemporary

40.
*
contemporary

41.
*
contemporary

42.
*
contemporary

43.
*
the store features
Neil Denari’s
characteristic
continuous
folding surfaces.
contemporary

44.
*

45.
Location : Miss Sixty,
South Coast Plaza, Costa
Mesa, CA
Design architects :
Borruso & Alessandro
Design, Venice, CA
Ceiling systems : Barrisol
from Kembs, France
Lighting : LED floor
lighting from Special-T
Lighting, globe pendant
lighting from Louis
Poulsen, ceiling lights
from Bartco Lighting and
RSA Lighting
Furniture and fixtures :
Buzzoni SRL
Sound system : Audio
ReQuest from Zone One

46.
*
1000 mm
operation
hinged, sliding
revolving, swing
material, frame

47.
*
Position
(a)symmetry of
shop
visual comfort
focus of
communication
or products
display

48.
*
location of shop
Internal setting
traditional with
back wall
contemporaryopen, free flow
pop-out zone 5001000mm

49.
*

50.
Dri Dri Local Italian Gelato
А lovely pop-up ice cream stall at the
Front Room of St Martins Lane Hotel
in London. The temporary italian
gelato shop is designed by architects
Elips Design and serves gelato from
the UK company Dri Dri from a timber
cart on wheels.

51.
“
The Front Room of St Martins Lane’s hotel is a dynamic
retail space. It has housed various creative
collaborations with partners including The Convenience
Store, Wallpaper, Angela Hill, The Design Museum and
Nowness. This time it will be converted by ELIPS
DESIGN into an idyllic Italian beach, complete with
traditional decking, colored beach cabins, sun
umbrellas, chairs and tables. The customers will be
transported to the Mediterranean in the heart of
London’s bustling centre enjoying their gelato DRI DRI.
The beach cabins are thought in the way to divide the
space and create a back of the house for storage. The
sun umbrella are wall stickers to create more
perspective in a bi dimensional space”.

52.
*
1. Fascia sign
2. Projecting sign
3. Window decals
1. Painted
2. Illuminated box
3. fret-cut in metal

53.
*
Window decals

54.
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Window decals

55.
*
Fascia sign

56.
*
Illuminated box

57.
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Painted logo

58.
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Fret cut logo

59.
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Fascia illuminated logo

60.
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Detached fret cut logo