Retail design and planning or How to design GREAT STORE

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Basics Interior Design 01: Retail Design Paperback
by Lynne Mesher

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Retail design and planning or How to design GREAT STORE

  1. 1. HOW TO DESIGN GREAT STORE? DESIGN PROCESS Module: Commercial Interior Design Term: July 2013 Lecturer: M.Arch Sandra Draskovic
  2. 2. BRAND?
  3. 3. Think of yourself as a brand. You need to be remembered. What will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill, get noticed for something — it creates a talking point. Chris Arnold “ “
  4. 4. Brands are like people  They have personality, character, values, stories and history. Like people, brands express themselves in a variety of ways. How? Through logos, colors, slogans, campaigns, products, ev ents, experience, identity to respond to growing needs of sophisticated audience and customers. * *
  5. 5. ... strong emotional response personality and individuality freedom and flexibility of creation different approaches and mediums innovation, up-to-date relevance physical presence, unique spatial experience ... ... ... ... ... *
  6. 6. BRANDS to research their complex, sometimes radical and experimental interior layouts, spatial application, strong aesthetic personality and design appearance: NIKE. AUDI. CAMPER. BRANDS to research with more defined image and variation on common visual theme with elements of spatial surprise and value in store in each location: AESOP. ISSEY MIYAKE. UNIQLO. GAP
  7. 7. BRANDS to research their experimental spirit and the way they push boundaries in aesthetic diversity of how branded retail space can look like, pursuit in creativity, exciting spatial experience and social awareness in communication with customers: ADIDAS. IKEA. GAGGENAU. CAMPER
  8. 8. ... Unique and quirky characteristics craving to distinguish from aesthetic homogenous retail mainstream desire for original, for change, for individuality, for story, for sparks craving for tactile, sensorial, acoustic and physical experience presence in digital and online-social interaction and responsibility mix between visual vocabulary, logo and one-of-a-kind store concepts ... ... ... ... ... *
  9. 9. *
  10. 10. *
  11. 11. *
  12. 12. *
  13. 13. *
  14. 14. * NIKE STADIUM
  15. 15. An effort to reinvent retail space and foster a community connection, athletic brand Nike started unveiling Nike Stadium locations in 2010. The locations in New York, Berlin, London, Milan, Tokyo and Paris “refresh” every few months, offering a mix of space for live performances and art exhibits, as well as a platform to increase retail awareness (Nike undergone significant changes). The ever-evolving locations provide an adaptive presentation space for design, architecture, and retail marketing. *
  16. 16. The Wilson Brothers Next to new seating, a illuminated running track, new shelves, as well as other small details, the Pixaramic display is certainly the most impressive of the re-design of the space by The Wilson Brothers. Take a look a the video here below, giving you a better idea of how the installation works and what it is capable of doing.
  17. 17. *
  18. 18. * NOKIA SHWOROOM HELSINKI
  19. 19. * NOKIA SHWOROOM, HELSINKI
  20. 20. * NOKIA SHWOROOM, HELSINKI
  21. 21. AUDI SHWOROOM, MIAMI Our pavilion for AUDI renders visible the invisible forces that flow through our city – the driverless car is relying on sophisticated sensory and computational technology that constantly observes and calculates the dynamic space that the living city constitutes. The result is an architecture of movement whose forms have not been predetermined by the architect but are constantly being recomposed by the people populating the pavilion. Bjarke Ingels, Founder & Partner, BIG. “ “
  22. 22. * AUDI SHWOROOM, MIAMI
  23. 23. * AUDI SHWOROOM, MIAMI
  24. 24. PLAY&INTERACTION * SCHNEIDER SHWOROOM
  25. 25. PLAY&INTERACTION * BURRBERY FLAGSHIP STORE
  26. 26. PLAY&INTERACTION * BURRBERY FLAGSHIP STORE
  27. 27. LEISURE * PORSCHE SHOWROOM
  28. 28. DESIGN PROCESS?
  29. 29. *
  30. 30. ENTRANCE
  31. 31. * - Exterior: façade, logo - Threshold, transition - Shop windows - Transparency - Interaction - Mystery, posters - Display
  32. 32. * - Entry area – starting point - Open, spacious area - Time to pause, feel, sense, experience - Leisure, display, seating, main flow - Access for all users with disabilities
  33. 33. * FAÇADE, ENTRANC E SHOP WINDOWS
  34. 34. * Zara installation by Duccio Grassi Architects, Milan
  35. 35. * Zara window displays, Budapest
  36. 36. * Zara Christmas windows, Toronto
  37. 37. * Hermès Bijenkorf window displays by Studio Kiki van Eijk, Amsterdam
  38. 38. * Zara flagship store Via del Corso – Rome
  39. 39. * Window display at theSPACE by SFD, London
  40. 40. * The Manchester United Experience Retail by HEAD Architecture, Macau
  41. 41. * redcurrent store by Studio Gascoigne, Wellington
  42. 42. * Guess flagship store, New York
  43. 43. * Harvey Nichols by Callison, Jakarta
  44. 44. * H&M store Estudio Mariscal, Barcelona
  45. 45. * Shanghai Tang Mansion flagship store by Design MVW, Hong Kong
  46. 46. VISUAL IDENTITY
  47. 47. * - Visual identity - LOGO - Colors - Branding experience - Up-to-date products - Display, tasting, sensing, discussing
  48. 48. *
  49. 49. * Connect Hearing store, Upland, Temecula – California
  50. 50. * Jorge Silva Hair Salon and Spa by AAMD, Guimarães – Portugal
  51. 51. CIRCULATION
  52. 52. * - Human circulation and pathways: - Circulation diagrams - Routes, arrows, way of communication and interest - Space division: areas between products and merchandising
  53. 53. *
  54. 54. *- Horizontally - Vertically - Spine – lead - Circular - Loop - Zig-zag - Free flow
  55. 55. * GRID LAYOUT BETWEEN RACKS
  56. 56. * FREE FLOW BETWEEN FIXTURES
  57. 57. * CIRCULAR LOOP (RACE TRACK)
  58. 58. * CIRCULAR LOOP ALONG FIXTURES
  59. 59. * FREE FLOW AROUND FIXTURES
  60. 60. DISPLAY OF PRODUCTS
  61. 61. * - Selling the products or services - Display of products, present ation and distribution - Essential part of store organization
  62. 62. *
  63. 63. * - Fixture and furniture: low, high, mid floor - Displays: custom- made hooks and hangers - Using interior walls: fixed, hang, - Free standing: low cabinets, shelves, drawers, displays
  64. 64. * PUMA store
  65. 65. * PUMA store
  66. 66. * PUMA store
  67. 67. * Illy-temporary shop by Caterina T. Milan
  68. 68. * MINI pop-up store by Studio 38, London
  69. 69. * Weekday store by Gonzalez Haase, Amsterdam
  70. 70. SERVICE AREAS & ANCILLARIES
  71. 71. - Storage area for products and stock - Supporting rooms for furniture, fixtures and fittings repair and storage - Fitting areas - “back of the house” rooms for employees - *
  72. 72. - “try and experience before buy” - Dividers, curtains, doors, mirrors, lighting and position of luminaires, hooks, shelves, fixtures, screens, seat, shop assistant … - Space to catch the breath, *
  73. 73. * Marie France shop by Clifton Leung Design Workshop, Nanjing – China
  74. 74. * H&M dressing rooms
  75. 75. * Yve saint laurent dressing rooms
  76. 76. * Prada dressing rooms
  77. 77. * Prada dressing rooms
  78. 78. * Zaradressing rooms
  79. 79. POINT OF SALES

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