Raffles Institute_Transfer,concept development and graphical language_04

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Raffles International Institue, Mongolia
Creativity and Concept development
Sandra Draskovic, Interior Design Lecturer

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Raffles Institute_Transfer,concept development and graphical language_04

  1. 1. Raffles International InstituteTechniques for analyzing information andtransferring verbal ideas into visual conceptMArch. Dipl.-Ing. Arch.Interior Design Lecturer IDSandra DRASKOVICNovember 12© Draskovic 2012 RAFFLES October 2012
  2. 2. Raffles International Institute DESIGN PROCESS DESIGN BRIEF: Design a STORAGE CABINET that will enhance efficiency of the storing, keeping, saving, preserving and documenting experience for a young designer. 1. Firstly, the work must be a great idea. 2. Secondly, it must be exceptionally well executed in details, materials, ergonomic connections. 1. Thirdly, it must be based on brief. 2. Forth, design has to presented in logical step-by-step as well as synthetic, holistic and intuitive story folder, showing concept development process.
  3. 3. Raffles International Institute DESIGN PROCESS
  4. 4. Raffles International Institute LITERATURE “By cognitive I mean all mental operations involved in receiving, storing and processing information: sensoryperception, memory, thin king, learning.”Rudolph Arnheim, Visual Thinking
  5. 5. “We have a thinking system and a doingsystem - and were generally only capable ofusing one at a time.”Youll find that some days, the ideas come fast and furious. The days when you just wantto sit at your desk, stare up at the sky and just let your mind wander.Other days, though, you really want to get moving. Youre antsy and you cant really focuson any one thought. Instead, you are most efficient if you are getting things done.
  6. 6. Raffles International Institute DESIGN PROCESS Managing your mindset can help you optimize your thinking when you are trying to be creative Often, you "brainstorm" or try to come up with as many ideas as possible. That is called diverging and requires our thinking system. At other times, you need to evaluate those ideas and figure out which ones are best. That is called converging, and it requires the activation of the doing system.
  7. 7. Raffles International Institute DESIGN PROCESS Change your environment, and you will change the way you think. Physical and mental distance influence the way you think about things. Distance engages the thinking system. Your workplace environment is strongly associated with getting things done. In order to engage a thinking mindset, spend time working in another place. Change your environment, and you will change the way you think.
  8. 8. Raffles International Institute DESIGN PROCESS DESIGN DEVELOPMENT DESIGN PROCESS … DESIGN SOLUTION CRITICAL THINKING overcome barriers or CREATIVE THINKING 06 blocks for creating new VERBAL THINKING ideas, enlarge vision VISUAL THINKING 05 04 03 02 01 FINAL BRIEF Understanding needs and creative process October 12© Draskovic 2012
  9. 9. Raffles International Institute DESIGN PROCESSCRITICAL THINKINGDesign processCommunicationAsking questionsProblem definition andanalysisDecision-making processNegotiationWorking with othersEthical decision making
  10. 10. Raffles International Institute DESIGN PROCESSCRITICAL THINKING IMPLICIT APPROACH EXPLICIT APPROACH a. Concept as a. Concept as fully holistic, creative conscious-involved process, mysterious way of understanding and derives from problems before designer’s design solution starts subconscious b. Process: think about b. Process is based on program, brief, client, a experimentally- ddress questions and developed research, what the sensitivity, graphic project is about? How thinking will it work? What design attitude shall c. Effect: design decision lead the design? is achieved through intuition, invention and c. Effect: Design grow inspiration from carefully taken analysis
  11. 11. Raffles International Institute DESIGN PROCESS
  12. 12. Raffles International Institute EARLY DRAWINGS EXPLICIT APPROACH 1. ASK QUESTIONS 2. BRAINSTORM 3. GET PERSPECTIVE 4. EXTRACT THE VERBAL ESSESNCE 5-10 WORDS
  13. 13. Raffles International Institute EARLY DRAWINGSEXPLICIT APPROACH1. ASK QUESTIONS:a. WHAT ? What kind of project? What are requirement? What are stakeholders?b. WHO ? Who are the users? Who is the client and for whom is design intended? What kind of character they are? What are their habits?c. WHERE ? Where will be project located? How context and location influence the design? What meanings can we extract from environment, situation?d. WHEN ? When will be project occupied: day, night, all-day-night long? Winter or summer?e. WHY ? Why the project is being built? What Is the purpose of the project? What are the topic for research? What is the nature of the demand?f. HOW ? How much I will cost? Luxurious or low budget? Who is paying? How it will be made?
  14. 14. Raffles International Institute DESIGN PROCESSABSTRACTION INFORMATIONDESIGN THROUGH user, client, needs, objectivesTHOUGHTS , goals, brief … ANALYSIS & CONTEXT-Gathering information research, observation, percep VISUALTHINKING-Identify issues, foreseen tion, experiment …problems MIND MAPPING-Understanding thoughts relationships, connection, VISUALIATION-Analyzing information lateral thinking … DESIGN THROUGH-Transferring informationinto idea / key words BRAINSTORMING SKETCHES-Developing ideas linking thoughts, adding-Inspiration within / out meanings, conscious, subcon -Sketching ideas-Mind mapping scious … -Developing concept-Brainstorming ABSTRACT IDEAS (ergonomic, spatial, aestheti-Rethinking brief / ideas c, effective, details, connecti IDEA INTO CONCEPT ons) VERBAL THINKING -Generating spatial and physical solutions -Formal fully resolved GENERATE CONCEPT drawings INTO SOLUTION -Formal models
  15. 15. Raffles International Institute 1ST STAGE OF DRAWINGSVISUAL THINKING / VISUAL TECHNOLOGY / VISIONWHAT: Simultaneous shift from verbal thinking, information and data levelto mental image to visual thinking.SKILLS: Seeing, imagery, drawing, visual perception, transfer, using morethan one senses,“If we are to realize the potential of visualtechnology, we must learn to thinkvisually.”
  16. 16. Raffles International Institute DRAWINGS DRAWING is expression of analysis, thinking, ideas and design concepts. WILLINGNESS to commit in design development using series of abstractions and drawings. Thinking (sketches, diagrams, schemes, images), Developing (detailed sketches, perspective, drawings) and Communicating (technical drawings, 3D models, perspective, parallel projections). We are discovering and inventing new design solutions and present them with study/technical drawings.
  17. 17. Raffles International Institute LAYERS OF ABSTRACTION SOLVING DESIGN PROBLEMS + +OBSERVATION SKILLS CRITICAL THINKING GRAPHICALTHINKINGVISUAL DISCOVERING VERBAL ANALYSIS DRAWING SKILLSANALYSIS DISCOVERING APPROACHES ABSTRACTION / DETAILING
  18. 18. Raffles International Institute 1ST STAGE OF DRAWINGSIn the early stage of the creative process, we need theinner artist. The artists domain is drafting, receiving ideas andinspiration, fleshing them out. The artist thrives in an atmosphere ofcuriosity, safety, and play. She needs shelter from others opinions andrespite from even thinking about what the judgments of others might be.DESIGN THINKING
  19. 19. Raffles International Institute 2nd STAGE OF DRAWINGSIn the second stage of the creative process, the inner editor leads.The editors domain is revising, trimming, structuring. Whereas the artistmust forget about what other people might think, the editor brings theaudience back into the process, ensuring that the work effectivelycommunicates the artists intent.DESIGN DEVELOPMENT
  20. 20. Raffles International Institute 3RD STAGE OF DRAWINGSIn the final stage the inner agent takes the button. The agentsdomain is developing marketing messages for the work, communicatingabout the work to external stakeholders, and finding distribution. The agentis thick-skinned, brave, and wise about the market.DESIGN COMMUNICATION
  21. 21. Raffles International Institute LAYERS OF ABSTRACTION 1. Higher Abstraction CONCEPTUALIZATION (envisioning) Less Details Conceptualization deals with pure abstraction by “initiated” with the “conceptual idea” as the basic generator of design. 2. Form Generation FORM GENERATION is among the first translation of (schematic) the concept. In most cases, form generation is a simultaneous component of idea generation. 3. Middle Abstraction Establishment and the Significance of Details Translated into FUNCTION-STRUCTURE measurable drawings. Connectedness between structure, function, techniques and the 3D form are fixed within the plans, sections, spatial program, structural systems, lighting and ventilation, circulation, etc. TECHNOLOGY FORM 4. Less Abstraction INTERFACE Detailing DOCUMENTATION The inter-relationships are fixed into detailed contract documents which will serve as the guide (the blueprints) during the implementation. IMPLEMENTATION 5. No Abstraction (construction) Implementation of Details. The actual construction
  22. 22. Raffles International Institute LAYERS OF ABSTRACTION 1. QUICK SKETCHES 1. ANALYZE THE BRIEF / SPACE 2. ABSTRACT DIAGRAMS 3. SCHEMES 4. MIND MAPS 2. EXPRESSING IDEA / DESIGN PREMISE 1. ORTHOGRAPHIC SKETCHES 2. PERSPECTIVE SKETCHES 3. PARALLEL PROJECTIONS 3. DEVELOPING CONCEPT 1. PLAN 4. RECORD WHAT IS ALREADY 2. SECTION FORMULATED 3. ELEVATION 4. DETAILS LEVEL OF DETAILS LESS DETAILS MIDDLE DETAILS FULLY ACCURACY
  23. 23. “I prefer drawingto talking. Drawingis faster, andleaves less roomfor lies.”LeCorbusier, Frencharchitect
  24. 24. “I will not make apavilion for youbut an electronicpoem and avessel containingthe poem;light, colorimage, rhythmand sound joinedtogether in anorganicsynthesis.”LeCorbusier, French
  25. 25. The Maison Roche, in white.The slender circular columns.The wall as column.The curved facade.The band of windows.Two doors to the house.The narrow lane to the houseNo path reallyWhich is the main entrance?The door bell.The house is openedA lone attendantDo you want to see the house?Is it living room?Is it lounge for the foundation?The books on Corbusier, on a stand, in French.Two of his drawingsHang on the wall opposite.A portfolio of his drawings.The cubist paintings for sale.We take the stairs to go upIt is not lit so much.Then, the opening at the head of the stairsLooking into the space belowSpace that is neither living room nor loungePerhaps entrance lobbyA bridge across the spaceNo feeling of enclosureSo open on both sides.
  26. 26. Raffles International Institute SKETCH / NOTEBOOK
  27. 27. Raffles International Institute LAYERS OF ABSTRACTION EARLY DRAWING has the function of allowing communicating between the designer and himself (communication between eyes, mind and paper and vise versa during design process). Less formalized graphical language, elements, symbols, signs, relations, diagrams, qui ck sketches … LATE DRAWINGS has the function of enabling communication between the designer and other people: client, users, occupants, audience at presentations etc. plans elevations sections 3d perspective axonometric …
  28. 28. Raffles International Institute LAYERS OF ABSTRACTION EXCERCIZE: 1. Draw something “HOT”, “SWEET”, “SOAR” 2. Draw “LAZY”, “STUBORN”, “DYNAMIC” 3. Draw “BEING LATE” 4. Draw “COLD”, “METAL”, “RUSTY” 5. Draw “FLUID”, “SOLID”, “LIQUID” 6. Draw “PERSONAL CHARACTER” 7. Draw “SERENITY”, “MYSTICISM”, “TRANSPARENT” 5 min sketch practice for each
  29. 29. Raffles International Institute EARLY DRAWINGS
  30. 30. Raffles International Institute EARLY DRAWINGS
  31. 31. Raffles International Institute EARLY DRAWINGS
  32. 32. Raffles International Institute EARLY DRAWINGS
  33. 33. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS
  34. 34. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS
  35. 35. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS
  36. 36. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS
  37. 37. Raffles International Institute LATE DRAWINGS
  38. 38. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS
  39. 39. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS
  40. 40. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS
  41. 41. Raffles International Institute LATE DRAWINGS
  42. 42. Raffles International Institute LATE DRAWINGS
  43. 43. Raffles International Institute LATE DRAWINGS
  44. 44. Raffles International Institute LATE DRAWINGS
  45. 45. Raffles International Institute LATE DRAWINGS
  46. 46. Raffles International Institute LATE DRAWINGS
  47. 47. Raffles International Institute CASE STUDY
  48. 48. Raffles International Institute CASE STUDY
  49. 49. Raffles International Institute CASE STUDY CULTURE/RELIGION PATTERNS CALIGRAPHY LIFE STYLE AND HBEHAVIOR PATTERNS
  50. 50. Raffles International Institute CASE STUDYCONTEXT AND NATURE MATERIALSPATTERNS POROUS-LASER-CUT
  51. 51. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS
  52. 52. Raffles International Institute DESIGN DEVELOPMENT DRAWINGS
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