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Open Closed Innovation Presentation

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Research project by Sandra Cecet & Sanya Khanna. We are interested in the Open Innovation process, when, why and how is happens. As well, is it indeed such an open paradigm as a literature suggests.
Key Words: Open Innovation, Closed Innovation, Open-Closed Innovation, Multinational Companies, New Product Development, Radical Innovation, Mindset, Collaboration.

Published in: Business, Technology
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Open Closed Innovation Presentation

  1. 1. INNOVATION PROCESS AND OPEN-CLOSED INNOVATION
  2. 2. ‘ OPEN INNOVATION IS NOT A COOK BOOK ! IT’S A MINDSET!’ QUOTE:
  3. 3. ? WHEN
  4. 4. WHEN? WHEN YOU HAVE A RADICAL INNOVATION
  5. 5. WHEN? TO GAIN COMPETITIVE ADVANTAGE
  6. 6. ‘ TRANSITION FROM TECHNOLOGY PUSH MARKET INTO MORE ENTREPRENEURIAL GO TO MARKET’ QUOTE:
  7. 7. ? WHY
  8. 8. WHY? INCREASING INTELLECTUAL CAPABILITY BECAUSE YOU DON ’T HAVE ALL COMPETENCIES IN-HOUSE
  9. 9. ‘ IN ALL SCENARIOS WE LOOK FOR THE BEST IN CLASS’ WHY?
  10. 10. ? HOW
  11. 11. HOW? LEGAL INSTRUMENTS ARE NOT A BARRIER THEY ARE RATHER FACILITATORS
  12. 12. ‘ RATHER THAN A MARRIAGE ON TERMS, OPEN INNOVATION IS THE INTENT TO MARRY ’
  13. 13. ‘ IT’S AN ORGANIC, NOT A VERTICAL PROCESS’
  14. 14. OPEN-CLOSED INNOVATION WHY?
  15. 15. REASON WHY THIS PROCESS BECOMES OPEN- CLOSED INNOVATION TOO RADICAL; RISK OF LOOSING MARKET VALUE
  16. 16. STREAMLINING THE INNOVATION WITH THE CORE BUSINESS IN ORDER TO GAIN SHORT-TERM RETURN OF INVESTMENTS REASON WHY THIS PROCESS BECOMES OPEN- CLOSED INNOVATION
  17. 17. ADVICE
  18. 18. START WITH BUILDING AN OPEN- INNOVATION CULTURE INSIDE YOUR COMPANY IT WILL INCREASE YOUR BRAND VALUE IN THE LONG TERM 1
  19. 19. BUILD TRUST FOR PARTNERS & THEIR CAPABILITIES OVERCOME NIH SINDROME (NOT INVENTED HERE) 2
  20. 20. THINK LONG TERM IT ALWAYS WORKS! 3
  21. 21. ! THANK YOU SANYA KHANNA & SANDRA CECET

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