The Social Web
2/10/12

@sandoz
Where to start?
2001.
Wikipedia.
Social media employ web- and mobile-based technologies to
support interactive dialogue an...
Thin.
Doesn’t feel very...
IoT.
Cultural.
Big.
Technology
'The application of
scientific knowledge for
practical purposes....
The application of scientific
knowledge to support interactive
dialogue.

The

Scie

Language, Letters, Books.
3000 BC
Egy...
200 BC
Smoke signals
1522
Pamphlets

Martin Luther’s ‘95 Theses’ bring about the Reformation
through Re-Printing.
2010
Arab Spring

RTs
1652
Coffee

Coffee Houses in London. The King tried to close them.
Open to all. Provocative social networks.
1663
Electricity.

Electrostatic Friction Machines
1663
Science Social Network?
1745
Leyden Jars.
2012
iPhone 5 Capacitors.

Self Organising Smart Dust.
Swarm Robotics.
Utility Fog.
1746
Abbé Jean-Antoine Nollet

200 Monks connected in a circle and a Leyden jar.
C18 Taser. Electricity moves very fast.
Power
ELECTRICITY

Toasters.
Light.
Computers.
Hairdryers.
Cars.
etc

INFORMATION

≈
Text

Revolutions.
Business.
Governme...
1750
Industrial Revolution

Mass change in manufacture and skills.
1800
Voltaic Pile
Today’s Battery
1809
Electrochemical Telegraph,

30+ wires making bubbles, corresponding to a letter,
appear in acid. (Germany)
1837
Electrical Telegraph,

Used by London Railways.... to catch a murderer.
Now only 2 wires. Binary.
1837
Morse Code

Cost of sending 10 words was $1.55 in 1850, $1
in 1870, 40¢ in 1890.
1897
Radio/Voice

WiFi
Wireless Sense Networks

C eNSE
Central Nervous System for the Earth.
Consisting

of

a

trillion

nanoscale

sensors

and...
Smart Cities
Human Browser

THE HUMAN BR

WSER.

Smart clothes, The Distributed Phone.

YOU ARE
E SOCIAL
TH
MEDIA!
1955
Flux Capacitor

Time Travel
1956
A.I

An official area of research.
Data Exhaust
Business 2.0

Smarter Businesses
with smarter
Customers.
Efficient & Active
Advocacy
User Centric
VRM
Social Enterprises
Brand 2.0

Your
Product

What people say about
your Product
ADVERTISING LOOP

PRODUCT

BRAND

CUSTOMER
2045
Vern & Ray predict an intelligence explosion
- Superintelligence

The Singularity.
superhuman intelligence would repr...
1957
Sputnik Crisis

Prompts the founding of D(ARPA)
1967
Counter Culture
1990
The Information Age

Turn on. Boot up.
Jack in.
PC’s are the LSD of the 90s.
2003

#FAIL

Loss of anonymity. Rise of open opinions.
RT Compliments. Klout. Thicker skin. The
Internet knows where you l...
Accountable
Brands deliver on their promise
Customers to their peers.
Conspicuous Green Consumption
1989
WWW

'Vague But Interesting'
2012

What does the
Internet want?
To lower the cost for creating and
sharing information.
Steven Johnson.
Future Perfect.
1995
Social Networks
1995 - 2003
Craig’s List, Match.com, eBay, Dancing Baby Viral, JenniCan
Life streaming, Mapping, BabelFish translation, In...
2006

2006 - 2005
2004 - 2009
Digg, Flickr, WOWarcraft, YouTube, Kiva Microloans, Twitter,
Nike+, Pay What You Want - Radiohead, iPhone, App...
Industrial Revolution 3
The past 10 years have been about discovering new ways to
work together and offer services on the web.
The next 10 years w...
Peer progress:
The society we can build together with the remarkable
tools we have.
Green Ideas.
Bringing together new ideas for how we live on Earth.
The ongoing story.
We’re don’t own it, we’re just
looking after it...
Through technology...

Connectivity (More People).
S...
We can't escape each other.
ompliments.
Don't RT C
ild Facebook.
Name your ch
Don't
re everything.
Don't sha

tening
for lis
s

hank
T

@sandoz
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The Social Web. A History.

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The Social Web. A History.

  1. 1. The Social Web 2/10/12 @sandoz
  2. 2. Where to start? 2001. Wikipedia. Social media employ web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” 2004? Facebook.
  3. 3. Thin. Doesn’t feel very... IoT. Cultural. Big. Technology 'The application of scientific knowledge for practical purposes.'
  4. 4. The application of scientific knowledge to support interactive dialogue. The Scie Language, Letters, Books. 3000 BC Egypt. Alphabets. Papyrus. nce of S har ing Ide as.
  5. 5. 200 BC Smoke signals
  6. 6. 1522 Pamphlets Martin Luther’s ‘95 Theses’ bring about the Reformation through Re-Printing.
  7. 7. 2010 Arab Spring RTs
  8. 8. 1652 Coffee Coffee Houses in London. The King tried to close them. Open to all. Provocative social networks.
  9. 9. 1663 Electricity. Electrostatic Friction Machines
  10. 10. 1663 Science Social Network?
  11. 11. 1745 Leyden Jars.
  12. 12. 2012 iPhone 5 Capacitors. Self Organising Smart Dust. Swarm Robotics. Utility Fog.
  13. 13. 1746 Abbé Jean-Antoine Nollet 200 Monks connected in a circle and a Leyden jar. C18 Taser. Electricity moves very fast.
  14. 14. Power ELECTRICITY Toasters. Light. Computers. Hairdryers. Cars. etc INFORMATION ≈ Text Revolutions. Business. Government. Sport. Decisions. Services. etc.
  15. 15. 1750 Industrial Revolution Mass change in manufacture and skills.
  16. 16. 1800 Voltaic Pile Today’s Battery
  17. 17. 1809 Electrochemical Telegraph, 30+ wires making bubbles, corresponding to a letter, appear in acid. (Germany)
  18. 18. 1837 Electrical Telegraph, Used by London Railways.... to catch a murderer. Now only 2 wires. Binary.
  19. 19. 1837 Morse Code Cost of sending 10 words was $1.55 in 1850, $1 in 1870, 40¢ in 1890.
  20. 20. 1897 Radio/Voice WiFi
  21. 21. Wireless Sense Networks C eNSE Central Nervous System for the Earth. Consisting of a trillion nanoscale sensors and actuators embedded in the environment and connected via an array of networks with computing exchange their information systems and end users. systems, among software analysis and services engines, to storage
  22. 22. Smart Cities
  23. 23. Human Browser THE HUMAN BR WSER. Smart clothes, The Distributed Phone. YOU ARE E SOCIAL TH MEDIA!
  24. 24. 1955 Flux Capacitor Time Travel
  25. 25. 1956 A.I An official area of research.
  26. 26. Data Exhaust
  27. 27. Business 2.0 Smarter Businesses with smarter Customers. Efficient & Active Advocacy User Centric VRM Social Enterprises
  28. 28. Brand 2.0 Your Product What people say about your Product
  29. 29. ADVERTISING LOOP PRODUCT BRAND CUSTOMER
  30. 30. 2045 Vern & Ray predict an intelligence explosion - Superintelligence The Singularity. superhuman intelligence would represent a breakdown in the ability of humans to model the future thereafter. Vernor Vinge There will be no distinction, postsingularity, between human and machine. Raymond Kurzweil
  31. 31. 1957 Sputnik Crisis Prompts the founding of D(ARPA)
  32. 32. 1967 Counter Culture
  33. 33. 1990 The Information Age Turn on. Boot up. Jack in. PC’s are the LSD of the 90s.
  34. 34. 2003 #FAIL Loss of anonymity. Rise of open opinions. RT Compliments. Klout. Thicker skin. The Internet knows where you live.
  35. 35. Accountable Brands deliver on their promise Customers to their peers. Conspicuous Green Consumption
  36. 36. 1989 WWW 'Vague But Interesting'
  37. 37. 2012 What does the Internet want? To lower the cost for creating and sharing information. Steven Johnson. Future Perfect.
  38. 38. 1995 Social Networks
  39. 39. 1995 - 2003 Craig’s List, Match.com, eBay, Dancing Baby Viral, JenniCan Life streaming, Mapping, BabelFish translation, Instant messaging, Friends Reunited, Live Journal, Napster, Wikipedia, Blair Witch Project, Hot or Not, Trip Advisor, Dodge Ball LBS, Lazy Web, Last FM, Friendster, Star Wars Kid, MySpace, Second Life, Delicious, Skype... 2004
  40. 40. 2006 2006 - 2005
  41. 41. 2004 - 2009 Digg, Flickr, WOWarcraft, YouTube, Kiva Microloans, Twitter, Nike+, Pay What You Want - Radiohead, iPhone, App Store, KickStarter
  42. 42. Industrial Revolution 3
  43. 43. The past 10 years have been about discovering new ways to work together and offer services on the web. The next 10 years will, I believe, be about applying those lessons to the real world. It means that the future doesn't just belong to internet businesses founded on virtual principles. but to ones that are firmly rooted in the physical world. The process of making physical stuff has started to look more like the process of making digital stuff.
  44. 44. Peer progress: The society we can build together with the remarkable tools we have.
  45. 45. Green Ideas. Bringing together new ideas for how we live on Earth.
  46. 46. The ongoing story. We’re don’t own it, we’re just looking after it... Through technology... Connectivity (More People). Speed (Faster Sharing, Reduced Friction) Access (Knowledge, Information). = Better Ideas.
  47. 47. We can't escape each other.
  48. 48. ompliments. Don't RT C ild Facebook. Name your ch Don't re everything. Don't sha tening for lis s hank T @sandoz

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