Aqua Hotels & Resorts 2009 EOY Marketing Newsletter


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End-of-year (2009) newsletter for a Hawaii-based lodging company with 17 locations throughout the islands.

Published in: Travel
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  • aqua surf and spa is not a 3 star far from it we paid for deluxe room got room 505 complete with cock roaches water roaches and carpet that smelled like puke we over looked a parking lot and locals aprtments , nice advertiseing guys nothing like your photos the balcany used the top of the airconditioner as a table , they changed our sheete once in 7 days mold every where in california this is what we call section 8 houseing
    the drapes looked as though they were hand me downs from best western, the carpet made our feet dirty, its not in the best of areas not on a well lit street dump your shady photographer and her fish eye lens and clean the place up I will not recomend any aqua property and will make sure everyone is warned nice shot of the micro pool, we call them spools here
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Aqua Hotels & Resorts 2009 EOY Marketing Newsletter

  1. 1. Oahu: Aqua Aloha Surf & Spa, Aqua E-O-Y 2009 Bamboo & Spa, Aqua Palms & Spa, Aqua Waikiki Beachside, Aqua Waikiki Pearl, Aqua Waikiki Wave, Coconut Waikiki Hotel, Continental Surf, Ilikai Hotel & Suites, Island Colony, Maile Sky Court, Park Shore Waikiki, The Equus, Waikiki Marina Hotel Maui: Hotel Wailea Maui Molokai: Aqua Hotel Molokai Kauai: Kauai Beach Resort Message from Aqua’s President & CEO Aloha Aqua Friends, Let me start by wishing everyone a wonderful new year. It’s hard to believe another year has passed. I am looking forward to what will hopefully be the beginnings of a market recovery in 2010. By nearly all accounts, 2009 was the most difficult year ever for Hawaii tourism. I was pleased to see us fight together throughout the year, and while we’ve all been doing more for less, the results of our work and our success will pay off over the long term. For this, I have to thank everyone – partners, team members, owners and vendors who have worked together to weather the storm. Ben Rafter With 2009 behind us, many have asked what 2010 will bring. Above everything, I believe 2010 will bring stability and predictability. There are new air seats to Hawaii and new marketing campaigns designed to bring visitors to our islands. Ultimately, the market may not get a lot better, but I don’t believe it will get worse, particularly in latter part of the year. As Aqua looks towards how it will succeed in 2010, we need to start with market leadership. Working hard on new ideas and services, based on input we receive from our travel partners, team members and customers, is critical. When consumers shop for us, they need to know that Aqua provides a better experience. When wholesalers decide what property to carry, they need to know that Aqua delivers every time. And when owners choose Aqua they must know that we will maximize the value of their investment. Finally, I’d like to share a personal goal that I have – as Aqua continues to grow, I will make certain that we keep investing in the Aqua ohana. Having a strong team will do as much for our success in 2010 as any other initiative. Mahalo for your support in 2009 and I’ll look forward to working with you in 2010. Aqua will be on the road … look for our sales ohana: Karishma Chowfin at the HVCB Road Show: 1/25-Salt Lake City, 1/26-Tacoma, 1/27-Portland, 1/28-Oakland and 1/29-Long Beach Glenn Goto at the HTJ Seminar throughout Japan: 1/20-Sapporo, 1/21-Sendai, Top to bottom: Aqua Aloha Surf & 1/25-Fukuoka, 1/27-Nagoya, 1/28-Osaka and 1/29-Tokyo Spa, Aqua Bamboo & Spa, Aqua Waikiki Pearl, Aqua Palms & Spa, The Equus, Hotel Wailea Maui Karishma Chowfin at the HVCB Road Show: 2/22-Boston, 2/23-Long Island, 2/24-Philadelphia, 2/25-Atlanta and 2/26-Houston
  2. 2. 2009 milestones January 1 – Aqua expands to the neighbor islands with their first property in the resort destination of Wailea, Maui – Diamond Wailea Resort & Spa. June 15 – Black Diamond Hospitality renames Diamond Wailea Resort to Hotel Wailea Maui. July 1 – Aqua rebrands 53-room Hotel Molokai as Aqua Hotel Molokai. July 21 – Aqua announces landmark Ilikai hotel to reopen on July 24, managed by Hotel Management Services, LLC – a subsidiary of Aqua Hotels & Resorts ... See page 4 for a photo hana hou (encore) from the previous issue. July 2 – Aqua named to manage 350-room Hilton Kauai Beach Resort. As of January 1, 2010, the Hilton flag will be removed and Aqua will manage and market the resort ... See page 5 for a selection of recently taken photos. August 4 – Aqua Waikiki Pearl officially blessed and joins the Aqua Boutique Collection. December 1 – Aqua adds Maile Sky Court hotel in Waikiki. Currently, Aqua’s chain-wide inventory of 17 unique properties is located exclusively in Hawaii with 14 locations on Oahu, one on Maui, one on Molokai and one on Kauai offering Aqua Boutique and Aqua Lite brands. Contact:
  3. 3. Recognition garnered in 2009 Best Value on Maui Great Hotel Views in Hawaii Hotel Wailea Maui 2009 Oct Most Romantic Hotels on Maui Best Hotel Beaches in Hawaii Best Hotel Beaches on Kauai Hilton Kauai Beach Resort 2009 Oct Best Hotel Spas on Kauai Best Value Hotels on Kauai Aqua Waikiki Pearl Best Value Hotels on Oahu Best Western Coconut Waikiki 2009 Sep Park Shore Waikiki Best Hotel Rooms on Oahu Best Western Coconut Waikiki 2009 Sep Best Western Best Western International Best Western Chairman's Award 2009 Sep Coconut Waikiki Hotel Gayot Top 10 Value Hotels in Hawaii Aqua Bamboo & Spa 2009 AAA AAA Three Diamond Award Aqua Palms & Spa 2009 Magellan Gold Award Travel Weekly Advertising Campaign Aqua Hotels and Resorts 2009 Sep Stay Hawaii. Stay Aqua. Magellan Silver Award Travel Weekly Website Aqua Hotels and Resorts 2009 Sep Best Western TripAdvisor #1 Honolulu Hotel 2009 Jun Coconut Waikiki Hotel Hotel Business Magazine #76 top 100 Management Companies Hotel Business Magazine 2009 Apr PBN Hawaii's Fastest 50 #43 Aqua Hotels and Resorts 2009 Hotel Wailea Maui Kauai Beach Resort Aqua Waikiki Pearl Best Western Coconut Waikiki Park Shore Waikiki Contact:
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  6. 6. Celebrities hosted in 2009 Clockwise from top left Thomas Ian Nicholas (left) known for the American Pie movies with DJ Collette (right - she recently performed at the Lotus Sound Bar) with Best Western Coconut Waikiki guest services agent Crystal Costa (center). Inset photo of Thomas in American Wedding. Flavor Flav (left) and Big Casper (right) of the rap group Public Enemy with Aqua Palms & Spa hotel manager Kahea Doss. Jason Scott Lee. Inset photo of Jason as Bruce Lee Mike Rowe with Crystal Costa of Best Western Coconut Waikiki. Inset photo of Discovery Channel’s ad for Dirty Jobs with show host Mike. Masaharu Morimoto, also known as Iron Chef Morimoto, was a guest at The Equus. Kelly Hu (center) with Larissa Canida, Best Western Coconut Waikiki guest services supervisor (right) and friend. Inset photo of Kelly in the Scorpion King. Contact:
  7. 7. Hauoli Makahiki Hou … from the Sales & Marketing team Seated (l-r) May Cabauatan Amber Watt, Elizabeth Churchill, LeeAnn Isobe, Keith York, Lori Downes Standing (l-r) Dan Bayne, Karishma Chowfin, Justin Nakaahiki, Myna Eheler, Kehau Amorin, Robin Harlow, Luana Kekaula-Castillo, James Odo Not pictured: Evelyn Shiroma, Angela Byun Maui Ann Ikuta Kauai Maydene Simmons GSAs Australia/New Zealand, Travel Reflections Japan, ARM International China, Aloha Consultant Company South Korea, Pacific Air Agency Group United Kingdom, First Public Relations Contact: