FohBoh Preferred Partner Program


Published on

The FohBoh Preferred Partner Program is a marketing program for technology vendors in the foodservice vertical. After a thorough evaluation, approved vendors work with FohBoh to embed content in the FohBoh community, newsletter, social media channels and extended network.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

FohBoh Preferred Partner Program

  1. 1. Preferred Partner ProgramFriday, May 10, 13
  2. 2. WhatThere is a massive tech-driventransformation of the foodserviceindustry occurring today.Friday, May 10, 13
  3. 3. ProblemProduct Distribution.Friday, May 10, 13
  4. 4. SolutionPreferred Partner ProgramFriday, May 10, 13
  5. 5. Why FohBoh?• Community and brand reach of ~10 million targeted people• Trusted authority and voice in the foodservice industry• High user engagement levels with integrated FohBoh content (newsletter,community, social content and extended network and conferences)• FohBoh is uniquely qualified and positioned:• At the intersection of foodservice and technology• Between consumer applications and business utility• Between consumer data and social intelligence• Between start-up and the enterpriseFriday, May 10, 13
  6. 6. We find the signal in the noise...vetting technology products, services andintegrated solutions that bring operators value, strategic relevance, savingthem time and money.For Restaurant ChainsFriday, May 10, 13
  7. 7. For TechnologyVendors• Engage us as your foodserviceindustry domain expert.• Benefit from our industrydomain expertise whendeveloping social, mobile, localmarketing and customerexperience managementproducts and services.• Extend your reach and gaininfluence with key decisionmakersWe validate and enhance solutionsthat solve real problems.Friday, May 10, 13
  8. 8. VendorsVendors need points of accessto operators that allow forefficient customer acquisitionConsultants& AgenciesOperatorsConsultants and agencies need thelatest insight on technology andmarketing trends to service their clientsOperators are constantly beingpitched to by technology vendors, andneed clear advice on selectionFriday, May 10, 13
  9. 9. Benefits• DISTRIBUTION - we position our approved vendors to access key industry decision makers whileleveraging the FohBoh integrated platform• Sell more software in less time:• Reduces user acquisition costs• Increase revenue• FohBoh stamp of approval - highly respected industry authority with influence among foodserviceindustry decision makers• Preferred Class - only approved vendors are included• Vendor and products featured, highlighted and embedded in FohBoh community and content• Increased brand exposure for vendor and products among targeted audience• Global, multi-channel content syndication• Highly targeted, cross-platform message amplificationFriday, May 10, 13
  10. 10. Preferred Partner ProgramScope of ServicesMonthly Program | $1,500 per month (6 month rotation) | 10% discount onvendor product/app/service for FohBoh members | 20% commission onfacilitated sales to group/enterprise customers (includes 10% discount)1. “Friend’s of FohBoh” Ad: a 180 X 150 ad in rotation on the main page with our otherprogram advertisers2. 10 social media inclusions:This will include content about your brand syndicated through theFohBoh profile on platforms including Twitter, Facebook, Google +, and Pinterest, asapplicable.3. 2 Newsletter sponsorships: monthly inclusion of company logo in one of our newsletters.Circulated to about 25,000 + subscribers each week4. Product review and announcement to FohBoh community as a new recommended product5. Inclusion on Partners Page: logo and brief company write up on’s partners page6. Creation of a private and public group on FohBoh to connect with clients and prospects,share updates, add collateral and even conduct focus groups7. $1,500 credit towards 2014 FSMU sponsorships and exhibitor packagesFriday, May 10, 13
  11. 11. Preferred PartnerProgramSMMS Loyalty &RewardsOnlineTakeoutMobileMarketingSocialCRMWaitlistManagementVendorVendorVendorVendorVendorVendorVendorVendorVendorVendorVendor VendorVendorVendorVendorVendorVendorVendorFriday, May 10, 13
  12. 12. Vendor Categories• HR Management• Online scheduling• Employment Boards• Restaurant Discovery• Marketing & Analytics• Mobile payment systems• Email marketing• Business listing services• Take out/Online & Mobile Ordering• Reservations• Waitlist management• Loyalty & Rewards• SMS Marketing• Social CRM/Cloud POS• Reputation management• Referral and advocate marketingFriday, May 10, 13
  13. 13. For more information, contact:Stewart Anderson, PresidentSAnderson@fohboh.com908-399-0255Friday, May 10, 13
  14. 14. Current PartnersLocal SearchListing & OptimizationSocial Metrics& ReportingOnline OrderingFriday, May 10, 13