Emotions are powerful drivers of human behaviour and crucial for great branding and communications. Through case study, we'll demonstrate how to use emotional measurement to evaluate and effectively optimise branded entertainment, find out what connects with the audience and how to use this knowledge to make the most of online video campaigns. Mihkel Jäätma - Managing Director, Realeyes Sander Saar - Product Manager, AOL More information on the event here: http://www.inspirationalfestival.com/