SlideShare a Scribd company logo

IAB Inspirational 2013 - Be Emotive: How to cut through and truly connect with your audiences.

Emotions are powerful drivers of human behaviour and crucial for great branding and communications. Through case study, we'll demonstrate how to use emotional measurement to evaluate and effectively optimise branded entertainment, find out what connects with the audience and how to use this knowledge to make the most of online video campaigns. Mihkel Jäätma - Managing Director, Realeyes Sander Saar - Product Manager, AOL More information on the event here: http://www.inspirationalfestival.com/

1 of 46
Be Emotive
IAB Inspirational 2013

2005 Luca Bruno, 2013 Michael Sohn - AP
Challenge

Creative

?

+

Media

✓

=

ROI

!
“

11x

Emotional advertising
campaigns are more
effective and more
profitable than rational
campaigns - even in
'rational' categories…

”

Source: Gunn Report 2000-2008, IPA

more efficient
in market share
growth
The Gunn Report

Les Binet & Peter Field,
Marketing in the Era of
Accountability, 2007
Emotions?
1800s

Darwin
The Expression
of Emotions in
Man and
Animals
!
1960s

Ekman
Facial Action
Coding System
(FACS)

Recommended

Is It The Death Or Rebirth Of Digital Advertising?
Is It The Death Or Rebirth Of Digital Advertising?Is It The Death Or Rebirth Of Digital Advertising?
Is It The Death Or Rebirth Of Digital Advertising?Kantar
 
Succesful selling in today's digital world
Succesful selling in today's digital worldSuccesful selling in today's digital world
Succesful selling in today's digital worldBranching Out Euroupe
 
Leveraging Emotions in Media Planning
Leveraging Emotions in Media PlanningLeveraging Emotions in Media Planning
Leveraging Emotions in Media PlanningRealeyes
 
Institute of Games: What we do and why we do it!
Institute of Games: What we do and why we do it!Institute of Games: What we do and why we do it!
Institute of Games: What we do and why we do it!Steven Dupon
 
Predicting Cannes Lions - Be On and Realeyes - WARC Advertising Research 2013
Predicting Cannes Lions - Be On and Realeyes - WARC Advertising Research 2013Predicting Cannes Lions - Be On and Realeyes - WARC Advertising Research 2013
Predicting Cannes Lions - Be On and Realeyes - WARC Advertising Research 2013Sander Saar
 
What is the Nairu and Why Does It Matter?
What is the Nairu and Why Does It Matter?What is the Nairu and Why Does It Matter?
What is the Nairu and Why Does It Matter?Ed Dolan
 

More Related Content

Viewers also liked

Presentación prueba
Presentación pruebaPresentación prueba
Presentación pruebamiangelolmedo
 
Diseños curriculares por niveles
Diseños curriculares por nivelesDiseños curriculares por niveles
Diseños curriculares por nivelessheilareyes
 
Presentación pais nais
Presentación pais   naisPresentación pais   nais
Presentación pais naismhermida
 
Jorge tema 8 dematematicas (1)
Jorge tema 8 dematematicas (1)Jorge tema 8 dematematicas (1)
Jorge tema 8 dematematicas (1)maestrojuanavila
 
Trabajo de word de rigo 2
Trabajo de word de rigo 2Trabajo de word de rigo 2
Trabajo de word de rigo 2angelrigoinga
 
PLANEACIONES ESTRATEGICA
PLANEACIONES ESTRATEGICAPLANEACIONES ESTRATEGICA
PLANEACIONES ESTRATEGICAXiomaravalencia
 
Power pint tema 4 daiana y rocio terminado
Power pint tema 4 daiana y rocio terminadoPower pint tema 4 daiana y rocio terminado
Power pint tema 4 daiana y rocio terminadomaestrojuanavila
 
Contratistas Participantes en una Licitacion
Contratistas Participantes en una LicitacionContratistas Participantes en una Licitacion
Contratistas Participantes en una LicitacionAidelle
 
Optimising the Emotional Connections Your Advertisements Create by Be On / AO...
Optimising the Emotional Connections Your Advertisements Create by Be On / AO...Optimising the Emotional Connections Your Advertisements Create by Be On / AO...
Optimising the Emotional Connections Your Advertisements Create by Be On / AO...Sander Saar
 
Victor Milligan - Disharmony and Harmony in the Age of the Customer
Victor Milligan - Disharmony and Harmony in the Age of the CustomerVictor Milligan - Disharmony and Harmony in the Age of the Customer
Victor Milligan - Disharmony and Harmony in the Age of the CustomerINBOUND
 
Dampak Positif dan Negatif Dari Teknologi
Dampak Positif dan Negatif Dari TeknologiDampak Positif dan Negatif Dari Teknologi
Dampak Positif dan Negatif Dari TeknologiMochamad Ilham Yahya
 
WinterJam_2016
WinterJam_2016WinterJam_2016
WinterJam_2016Dy Lounds
 
Анализ социального заказа – базовая основа деятельности современного УДОД
Анализ социального заказа – базовая основа деятельности современного УДОДАнализ социального заказа – базовая основа деятельности современного УДОД
Анализ социального заказа – базовая основа деятельности современного УДОДdodmsk
 

Viewers also liked (20)

In pursuit of true democracy
In pursuit of true democracyIn pursuit of true democracy
In pursuit of true democracy
 
Presentación prueba
Presentación pruebaPresentación prueba
Presentación prueba
 
Diseños curriculares por niveles
Diseños curriculares por nivelesDiseños curriculares por niveles
Diseños curriculares por niveles
 
Presentación pais nais
Presentación pais   naisPresentación pais   nais
Presentación pais nais
 
david
daviddavid
david
 
Jorge tema 8 dematematicas (1)
Jorge tema 8 dematematicas (1)Jorge tema 8 dematematicas (1)
Jorge tema 8 dematematicas (1)
 
Trabajo de word de rigo 2
Trabajo de word de rigo 2Trabajo de word de rigo 2
Trabajo de word de rigo 2
 
PLANEACIONES ESTRATEGICA
PLANEACIONES ESTRATEGICAPLANEACIONES ESTRATEGICA
PLANEACIONES ESTRATEGICA
 
Power pint tema 4 daiana y rocio terminado
Power pint tema 4 daiana y rocio terminadoPower pint tema 4 daiana y rocio terminado
Power pint tema 4 daiana y rocio terminado
 
Contratistas Participantes en una Licitacion
Contratistas Participantes en una LicitacionContratistas Participantes en una Licitacion
Contratistas Participantes en una Licitacion
 
Complete
CompleteComplete
Complete
 
Optimising the Emotional Connections Your Advertisements Create by Be On / AO...
Optimising the Emotional Connections Your Advertisements Create by Be On / AO...Optimising the Emotional Connections Your Advertisements Create by Be On / AO...
Optimising the Emotional Connections Your Advertisements Create by Be On / AO...
 
Kalimat Efektif
Kalimat EfektifKalimat Efektif
Kalimat Efektif
 
Victor Milligan - Disharmony and Harmony in the Age of the Customer
Victor Milligan - Disharmony and Harmony in the Age of the CustomerVictor Milligan - Disharmony and Harmony in the Age of the Customer
Victor Milligan - Disharmony and Harmony in the Age of the Customer
 
Dampak Positif dan Negatif Dari Teknologi
Dampak Positif dan Negatif Dari TeknologiDampak Positif dan Negatif Dari Teknologi
Dampak Positif dan Negatif Dari Teknologi
 
WinterJam_2016
WinterJam_2016WinterJam_2016
WinterJam_2016
 
El proceso tecnologico
El proceso tecnologicoEl proceso tecnologico
El proceso tecnologico
 
Aliens
AliensAliens
Aliens
 
Анализ социального заказа – базовая основа деятельности современного УДОД
Анализ социального заказа – базовая основа деятельности современного УДОДАнализ социального заказа – базовая основа деятельности современного УДОД
Анализ социального заказа – базовая основа деятельности современного УДОД
 
WSGBelieve in bikes
WSGBelieve in bikesWSGBelieve in bikes
WSGBelieve in bikes
 

Similar to IAB Inspirational 2013 - Be Emotive: How to cut through and truly connect with your audiences.

BCMA "how to: effectively use market research to make your branded content mo...
BCMA "how to: effectively use market research to make your branded content mo...BCMA "how to: effectively use market research to make your branded content mo...
BCMA "how to: effectively use market research to make your branded content mo...Sander Saar
 
Effective Charity Fundraising TV Creative: Observations From A Media Agency P...
Effective Charity Fundraising TV Creative: Observations From A Media Agency P...Effective Charity Fundraising TV Creative: Observations From A Media Agency P...
Effective Charity Fundraising TV Creative: Observations From A Media Agency P...Raw London
 
Calcular el R.O.I. de las campañas de branded content
Calcular el R.O.I. de las campañas de branded contentCalcular el R.O.I. de las campañas de branded content
Calcular el R.O.I. de las campañas de branded contentCabbage Head
 
Making TV interactive
Making TV interactiveMaking TV interactive
Making TV interactiveGabe Mac
 
Digital Video: Too Much Choice, Too Much Data?
Digital Video: Too Much Choice, Too Much Data?Digital Video: Too Much Choice, Too Much Data?
Digital Video: Too Much Choice, Too Much Data?MediaPost
 
Kicking up a ComMotion. Brand development conference, 2 July 2015.
Kicking up a ComMotion. Brand development conference, 2 July 2015.Kicking up a ComMotion. Brand development conference, 2 July 2015.
Kicking up a ComMotion. Brand development conference, 2 July 2015.CharityComms
 
Portada Online Video Forum 2015
Portada Online Video Forum 2015Portada Online Video Forum 2015
Portada Online Video Forum 2015Portada
 
Видео от YouTube-блогеров
Видео от YouTube-блогеровВидео от YouTube-блогеров
Видео от YouTube-блогеровmResearcher
 
Increasing Your ROI using Social Media - Merging Media Access 360
Increasing Your ROI using Social Media - Merging Media Access 360Increasing Your ROI using Social Media - Merging Media Access 360
Increasing Your ROI using Social Media - Merging Media Access 360Rochelle Grayson
 
TV Commercials still rule in much of Asia - How effective is yours?
TV Commercials still rule in much of Asia - How effective is yours?TV Commercials still rule in much of Asia - How effective is yours?
TV Commercials still rule in much of Asia - How effective is yours?Cimigo
 
Dave ford omma panel
Dave ford  omma panelDave ford  omma panel
Dave ford omma panelMediaPost
 
Learn about a Live WebShow Video Channel and Video email
Learn about a Live WebShow Video Channel and Video emailLearn about a Live WebShow Video Channel and Video email
Learn about a Live WebShow Video Channel and Video emailBusiness Growth Coach
 
Getting YOU Heard: My Video Talk
Getting YOU Heard: My Video TalkGetting YOU Heard: My Video Talk
Getting YOU Heard: My Video Talkaudreywiggins
 
www.MyVideoTalkSuccess.com Video Game Changer Network Marketing Industry Fir...
www.MyVideoTalkSuccess.com  Video Game Changer Network Marketing Industry Fir...www.MyVideoTalkSuccess.com  Video Game Changer Network Marketing Industry Fir...
www.MyVideoTalkSuccess.com Video Game Changer Network Marketing Industry Fir...guest598f8e
 
www.MyVideoTalkSuccess.com Video Game Changer Network Marketing Industry Fir...
www.MyVideoTalkSuccess.com  Video Game Changer Network Marketing Industry Fir...www.MyVideoTalkSuccess.com  Video Game Changer Network Marketing Industry Fir...
www.MyVideoTalkSuccess.com Video Game Changer Network Marketing Industry Fir...guest598f8e
 
Succes op YouTube: hoe data & creativiteit de winnende formule is
Succes op YouTube: hoe data & creativiteit de winnende formule isSucces op YouTube: hoe data & creativiteit de winnende formule is
Succes op YouTube: hoe data & creativiteit de winnende formule isBBPMedia1
 
How to Optimize Your Marketing Strategy in Times of Change
How to Optimize Your Marketing Strategy in Times of ChangeHow to Optimize Your Marketing Strategy in Times of Change
How to Optimize Your Marketing Strategy in Times of ChangeFalcon.io
 
Ia Presentation Jul 07
Ia Presentation Jul 07Ia Presentation Jul 07
Ia Presentation Jul 07Anouk Cohen
 

Similar to IAB Inspirational 2013 - Be Emotive: How to cut through and truly connect with your audiences. (20)

BCMA "how to: effectively use market research to make your branded content mo...
BCMA "how to: effectively use market research to make your branded content mo...BCMA "how to: effectively use market research to make your branded content mo...
BCMA "how to: effectively use market research to make your branded content mo...
 
Effective Charity Fundraising TV Creative: Observations From A Media Agency P...
Effective Charity Fundraising TV Creative: Observations From A Media Agency P...Effective Charity Fundraising TV Creative: Observations From A Media Agency P...
Effective Charity Fundraising TV Creative: Observations From A Media Agency P...
 
Calcular el R.O.I. de las campañas de branded content
Calcular el R.O.I. de las campañas de branded contentCalcular el R.O.I. de las campañas de branded content
Calcular el R.O.I. de las campañas de branded content
 
Making TV interactive
Making TV interactiveMaking TV interactive
Making TV interactive
 
Digital Video: Too Much Choice, Too Much Data?
Digital Video: Too Much Choice, Too Much Data?Digital Video: Too Much Choice, Too Much Data?
Digital Video: Too Much Choice, Too Much Data?
 
Kicking up a ComMotion. Brand development conference, 2 July 2015.
Kicking up a ComMotion. Brand development conference, 2 July 2015.Kicking up a ComMotion. Brand development conference, 2 July 2015.
Kicking up a ComMotion. Brand development conference, 2 July 2015.
 
Portada Online Video Forum 2015
Portada Online Video Forum 2015Portada Online Video Forum 2015
Portada Online Video Forum 2015
 
Видео от YouTube-блогеров
Видео от YouTube-блогеровВидео от YouTube-блогеров
Видео от YouTube-блогеров
 
Increasing Your ROI using Social Media - Merging Media Access 360
Increasing Your ROI using Social Media - Merging Media Access 360Increasing Your ROI using Social Media - Merging Media Access 360
Increasing Your ROI using Social Media - Merging Media Access 360
 
TV Commercials still rule in much of Asia - How effective is yours?
TV Commercials still rule in much of Asia - How effective is yours?TV Commercials still rule in much of Asia - How effective is yours?
TV Commercials still rule in much of Asia - How effective is yours?
 
Dave ford omma panel
Dave ford  omma panelDave ford  omma panel
Dave ford omma panel
 
www.MyVideoTalkSuccess.com Video Game Changer Network Marketing Industry Fir...
www.MyVideoTalkSuccess.com  Video Game Changer Network Marketing Industry Fir...www.MyVideoTalkSuccess.com  Video Game Changer Network Marketing Industry Fir...
www.MyVideoTalkSuccess.com Video Game Changer Network Marketing Industry Fir...
 
Learn about a Live WebShow Video Channel and Video email
Learn about a Live WebShow Video Channel and Video emailLearn about a Live WebShow Video Channel and Video email
Learn about a Live WebShow Video Channel and Video email
 
Getting YOU Heard: My Video Talk
Getting YOU Heard: My Video TalkGetting YOU Heard: My Video Talk
Getting YOU Heard: My Video Talk
 
www.MyVideoTalkSuccess.com Video Game Changer Network Marketing Industry Fir...
www.MyVideoTalkSuccess.com  Video Game Changer Network Marketing Industry Fir...www.MyVideoTalkSuccess.com  Video Game Changer Network Marketing Industry Fir...
www.MyVideoTalkSuccess.com Video Game Changer Network Marketing Industry Fir...
 
www.MyVideoTalkSuccess.com Video Game Changer Network Marketing Industry Fir...
www.MyVideoTalkSuccess.com  Video Game Changer Network Marketing Industry Fir...www.MyVideoTalkSuccess.com  Video Game Changer Network Marketing Industry Fir...
www.MyVideoTalkSuccess.com Video Game Changer Network Marketing Industry Fir...
 
Succes op YouTube: hoe data & creativiteit de winnende formule is
Succes op YouTube: hoe data & creativiteit de winnende formule isSucces op YouTube: hoe data & creativiteit de winnende formule is
Succes op YouTube: hoe data & creativiteit de winnende formule is
 
Activate the application
Activate the applicationActivate the application
Activate the application
 
How to Optimize Your Marketing Strategy in Times of Change
How to Optimize Your Marketing Strategy in Times of ChangeHow to Optimize Your Marketing Strategy in Times of Change
How to Optimize Your Marketing Strategy in Times of Change
 
Ia Presentation Jul 07
Ia Presentation Jul 07Ia Presentation Jul 07
Ia Presentation Jul 07
 

Recently uploaded

Curtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfCurtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfDomotica daVinci
 
Dynamical systems simulation in Python for science and engineering
Dynamical systems simulation in Python for science and engineeringDynamical systems simulation in Python for science and engineering
Dynamical systems simulation in Python for science and engineeringMassimo Talia
 
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...Adrian Sanabria
 
2024 February Patch Tuesday
2024 February Patch Tuesday2024 February Patch Tuesday
2024 February Patch TuesdayIvanti
 
AI Act & Standardization: UNINFO involvement
AI Act & Standardization: UNINFO involvementAI Act & Standardization: UNINFO involvement
AI Act & Standardization: UNINFO involvementMimmo Squillace
 
LLMs, LMMs, their Improvement Suggestions and the Path towards AGI.pdf
LLMs, LMMs, their Improvement Suggestions and the Path towards AGI.pdfLLMs, LMMs, their Improvement Suggestions and the Path towards AGI.pdf
LLMs, LMMs, their Improvement Suggestions and the Path towards AGI.pdfThomas Poetter
 
Automation Ops Series: Session 1 - Introduction and setup DevOps for UiPath p...
Automation Ops Series: Session 1 - Introduction and setup DevOps for UiPath p...Automation Ops Series: Session 1 - Introduction and setup DevOps for UiPath p...
Automation Ops Series: Session 1 - Introduction and setup DevOps for UiPath p...DianaGray10
 
Confoo 2024 Gettings started with OpenAI and data science
Confoo 2024 Gettings started with OpenAI and data scienceConfoo 2024 Gettings started with OpenAI and data science
Confoo 2024 Gettings started with OpenAI and data scienceSusan Ibach
 
"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura Rochniak"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura RochniakFwdays
 
How to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response PlanHow to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response PlanDatabarracks
 
M.Aathiraju Self Intro.docx-AD21001_____
M.Aathiraju Self Intro.docx-AD21001_____M.Aathiraju Self Intro.docx-AD21001_____
M.Aathiraju Self Intro.docx-AD21001_____Aathiraju
 
Introduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVAIntroduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVARobert McDermott
 
"Running Open-Source LLM models on Kubernetes", Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes", Volodymyr TsapFwdays
 
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfIntroducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfSafe Software
 
"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys VasylievFwdays
 
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions..."How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions...Fwdays
 
Traffic Signboard Classification with Voice alert to the driver.pptx
Traffic Signboard Classification with Voice alert to the driver.pptxTraffic Signboard Classification with Voice alert to the driver.pptx
Traffic Signboard Classification with Voice alert to the driver.pptxharimaxwell0712
 
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsFrom Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsInflectra
 
The Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product SchoolThe Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product SchoolProduct School
 
Battle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsBattle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsEvangelia Mitsopoulou
 

Recently uploaded (20)

Curtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdfCurtain Module Manual Zigbee Neo CS01-1C.pdf
Curtain Module Manual Zigbee Neo CS01-1C.pdf
 
Dynamical systems simulation in Python for science and engineering
Dynamical systems simulation in Python for science and engineeringDynamical systems simulation in Python for science and engineering
Dynamical systems simulation in Python for science and engineering
 
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...
Early Tech Adoption: Foolish or Pragmatic? - 17th ISACA South Florida WOW Con...
 
2024 February Patch Tuesday
2024 February Patch Tuesday2024 February Patch Tuesday
2024 February Patch Tuesday
 
AI Act & Standardization: UNINFO involvement
AI Act & Standardization: UNINFO involvementAI Act & Standardization: UNINFO involvement
AI Act & Standardization: UNINFO involvement
 
LLMs, LMMs, their Improvement Suggestions and the Path towards AGI.pdf
LLMs, LMMs, their Improvement Suggestions and the Path towards AGI.pdfLLMs, LMMs, their Improvement Suggestions and the Path towards AGI.pdf
LLMs, LMMs, their Improvement Suggestions and the Path towards AGI.pdf
 
Automation Ops Series: Session 1 - Introduction and setup DevOps for UiPath p...
Automation Ops Series: Session 1 - Introduction and setup DevOps for UiPath p...Automation Ops Series: Session 1 - Introduction and setup DevOps for UiPath p...
Automation Ops Series: Session 1 - Introduction and setup DevOps for UiPath p...
 
Confoo 2024 Gettings started with OpenAI and data science
Confoo 2024 Gettings started with OpenAI and data scienceConfoo 2024 Gettings started with OpenAI and data science
Confoo 2024 Gettings started with OpenAI and data science
 
"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura Rochniak"Testing of Helm Charts or There and Back Again", Yura Rochniak
"Testing of Helm Charts or There and Back Again", Yura Rochniak
 
How to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response PlanHow to write an effective Cyber Incident Response Plan
How to write an effective Cyber Incident Response Plan
 
M.Aathiraju Self Intro.docx-AD21001_____
M.Aathiraju Self Intro.docx-AD21001_____M.Aathiraju Self Intro.docx-AD21001_____
M.Aathiraju Self Intro.docx-AD21001_____
 
Introduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVAIntroduction to Multimodal LLMs with LLaVA
Introduction to Multimodal LLMs with LLaVA
 
"Running Open-Source LLM models on Kubernetes", Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap"Running Open-Source LLM models on Kubernetes",  Volodymyr Tsap
"Running Open-Source LLM models on Kubernetes", Volodymyr Tsap
 
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdfIntroducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
Introducing the New FME Community Webinar - Feb 21, 2024 (2).pdf
 
"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev"AIRe - AI Reliability Engineering", Denys Vasyliev
"AIRe - AI Reliability Engineering", Denys Vasyliev
 
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions..."How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
"How we created an SRE team in Temabit as a part of FOZZY Group in conditions...
 
Traffic Signboard Classification with Voice alert to the driver.pptx
Traffic Signboard Classification with Voice alert to the driver.pptxTraffic Signboard Classification with Voice alert to the driver.pptx
Traffic Signboard Classification with Voice alert to the driver.pptx
 
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+PluginsFrom Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
From Challenger to Champion: How SpiraPlan Outperforms JIRA+Plugins
 
The Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product SchoolThe Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product School
 
Battle of React State Managers in frontend applications
Battle of React State Managers in frontend applicationsBattle of React State Managers in frontend applications
Battle of React State Managers in frontend applications
 

IAB Inspirational 2013 - Be Emotive: How to cut through and truly connect with your audiences.

Editor's Notes

  1. Inefficient in ROIWHY All working on media sideShould we look at creative?Do not know the impact of creative WHY
  2. In addition to IPA, also Cannes
  3. DEMO
  4. Entered > Shortlisted > Medals > Golds each year visually and talk about all the different juries at those stages briefly?Lots of numbers and methodology for cannes LionsCarefully constructed creative selectionThere is no way to measure creative effectively WHY
  5. Build them in one by one on click in the following order:Make Women Happy In The EndDon't Drop The GameDisgust And RecoverUse Sadness EarlyDon’t Start With ConfusionMake Women Excited In The EndGrow The TrendTime The Peaks RightArrange all the bubbles around the golden
  6. Maybe even without the sceen, just lines in full, you call.
  7. Link: http://delivery.realeyesit.com/SBS/Compare?items[0].studyId=656&items[0].elementId=3539&measures=35&measures=122
  8. Link: http://delivery.realeyesit.com/SBS/Compare?items[0].studyId=640&items[0].elementId=3296&measures=35&measures=64
  9. Link: http://delivery.realeyesit.com/SBS/Compare?items[0].studyId=656&items[0].elementId=3436&measures=35&measures=119
  10. Link: http://delivery.realeyesit.com/SBS/Compare?items[0].studyId=636&items[0].elementId=3015&measures=35&measures=63
  11. Link: http://delivery.realeyesit.com/SBS/Compare?items[0].studyId=640&items[0].elementId=3283&measures=35&measures=109
  12. LARGER
  13. Future improvementsMore dataMore meta-variables Match audience with videos Segment by genre Session level variables
  14. Build them in one by one on click in the following order:Make Women Happy In The EndDon't Drop The GameDisgust And RecoverUse Sadness EarlyDon’t Start With ConfusionMake Women Excited In The EndGrow The TrendTime The Peaks RightArrange all the bubbles around the golden
  15. Build them in one by one on click in the following order:Make Women Happy In The EndDon't Drop The GameDisgust And RecoverUse Sadness EarlyDon’t Start With ConfusionMake Women Excited In The EndGrow The TrendTime The Peaks RightArrange all the bubbles around the golden
  16. 5 countries 3 ads in 1 hour – no time for such depth, need simpler
  17. Data from LG report
  18. Emotionally stronger ads get3x higher average view to end %8x higher click through rate20x better in converting views into social actions100x quicker in attracting viewers.Source: Be On and Realeyes research based on 400 videos study, 2013
  19. … imagine if 15 seconds into watching the ad we can already tell what the brand lift and purchase intent of the viewing will be without asking a single question
  20. Understand emotions through an Impact Score