INTRODUCTION DEFINITION TYPES COMPANY /AGENCIESa) Make the OOH ADD.b) Use the OOH ADD.• BENEFITS• BOTTLENECK• CONCLUSION
Out of Home Media India Pvt Ltd (OOH Media) & The Nielsen Company have come together for OOH Metrics, the first ever large scale research on digital OOH TV media in India. Ishan Raina, CEO, OOH Media, said, The survey, carried out by The Nielsen Company, was aimed at measuring the audience size, ad reach and brand recall from the OOH medium,
Out of home advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue).
OOH AdvertisementDigital Out Of Non-Digital Home Out Of Home
Digital out-of-home refers to dynamic media distributed across placed-based networks in venues including but not limited to cafes, bars, restaurants, health clubs, colleges, arenas and public spaces. It includes stand-alone screens, kiosks, and interactive media found in public places.
Non-Digital out-of-home refers to othertypes of media distributed across physicalspaces. These are:
◦ Waste coverage◦ Short messages◦ Wearout◦ Total cost◦ Accidents◦ Image
Parking meters ATM displays Trash cans Ski lift poles Car top signs Sidewalk signs Garden plantings Wall drawings
Outdoor advertising industry plays an important role in determining the economy of any country. Outdoor advertising is a very cost effective way of putting across ones product to the common people. This sale record in the outdoor advertising market is predicted to go up to around 12.4 billion in the year 2009. It is anticipated that this figure may go up to $324 million in the next few years.
OOH advertisement is no more confined tobillboards. With consumerism on an unprecedentedrise, and more and more brands bombarding theIndian market, outdoor advertisement is all set tobreak the jumble of advertisement in traditionalmediums and fill in the gaps left by the other media.OOH as estimated expected to become Rs.2000crore industry by 2010.