Branding Strategies for Job Opportunities
You – A process
Gearing up for To fly high in life you need to know how to build the web….
Think of a….. <ul><li>Soft Drink </li></ul><ul><li>Newspaper </li></ul><ul><li>Car </li></ul><ul><li>Tourist Place </li></...
Be POSI  IVE T +
The Environment YOU Beware of the Bullets! Ouch! Organization Society Other People’s Behavior Negative Work Environment Ne...
<ul><li>-   Dog eats dog . . . everyone fighting to get ahead </li></ul><ul><li>- No one appreciates your contributions  <...
Bulldozers Snipers Exploders Clams Patronizers Complainers Controllers Backstabbers Walking Wounded Negatives Gossips Brow...
<ul><li>Challenges our paradigms </li></ul><ul><li>Alters the way we think </li></ul><ul><li>Makes life more difficult for...
<ul><li>Bad experiences </li></ul><ul><li>Good experiences </li></ul><ul><li>Actually mixed experience </li></ul>LEARNING ...
<ul><li>GENETIC :  My Grandparents did it to me. (Inherited traits) </li></ul><ul><li>PSYCHIC :  My Parents did it to me. ...
The Problem With Dodging Bullets You’re going to get hit!
Putting on the Armor Change  3 Things!
Why to  Change  ?
How to  Change   Your  Thinking THINKING Changes come from observing Critically & Creatively  in every situation THINKING
How to  Change   Your  Attitude ATTITUDE Changes happen personally from the INSIDE OUT ATTITUDE
How to  Change   Your  Behavior BEHAVIOR Changes take true assessment, determination & discipline BEHAVIOR
Aiming the Changes <ul><li>2010 </li></ul><ul><li>2012 </li></ul>
Dream V/S Career Or…what!!! Human Resource Finance Information Technology Marketing International Business Retail Media
Value Addition thru CRC Placement Cell Student Body Placement Officer Presentation to Industries Industry Interaction Bett...
<ul><li>The four fundamental capacities </li></ul><ul><li>of people are to: </li></ul><ul><li>Learn </li></ul><ul><li>Thin...
AQ = Action  Quotient CQ = Conceptual  Quotient RQ = Relationship  Quotient LQ = Learning  Quotient House of Talent
<ul><li>Oral skills </li></ul><ul><li>Aims at improving level of spoken English by using correct  </li></ul><ul><li>pronun...
<ul><li>Writing skills </li></ul><ul><li>Keeping the grammatical eye open while writing, clarity of purpose & its concise ...
<ul><li>NVC (Non Verbal Communication) </li></ul><ul><li>Punctuation </li></ul><ul><li>Body Language </li></ul><ul><li>Pan...
<ul><li>Situational Analysis </li></ul><ul><li>Promptness in understanding an unstructured & unexpected situation & showin...
A Classic Case of Miscommunication
In Center Harbor, local people recalls the day when Mr. Walter (T.V. Star) steered his boat into port.  Mr. Walter was amu...
As his boat came closer, the crowd grew larger, still yelling. Pleased at the reception, Mr. Walter tipped his white capta...
Analysis of Flawed Communication Process Sender  has  idea Warn boater Sender encodes message “ Low water!” Channel carrie...
<ul><li>A pen </li></ul><ul><li>A Notebook </li></ul><ul><li>A Laptop </li></ul><ul><li>A Bike </li></ul><ul><li>Any FMCG ...
Can you sell….. Yourself
Need of the hour….. <ul><li>Attitude (sincerity/can-do/ownership/motivation) </li></ul><ul><li>Grooming / Confidence </li>...
Self - Analysis
S.W.O.T. Strength ……………………………………………………………………………………………… Weakness ……………………………………………………………………………………………… ……………………… Threats ………...
The more we sweat in  practice…. the less we bleed in battle
<ul><li>By: </li></ul><ul><li>Prof. Sandeep Sharma </li></ul><ul><li>9310102022 </li></ul><ul><li>9311111727 </li></ul><ul...
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Branding strategies for job opportunities

  1. 1. Branding Strategies for Job Opportunities
  2. 2. You – A process
  3. 3. Gearing up for To fly high in life you need to know how to build the web….
  4. 4. Think of a….. <ul><li>Soft Drink </li></ul><ul><li>Newspaper </li></ul><ul><li>Car </li></ul><ul><li>Tourist Place </li></ul><ul><li>Cricketer </li></ul><ul><li>Tennis Player </li></ul><ul><li>Bollywood Actor </li></ul><ul><li>Hollywood Actor </li></ul>This is Branding
  5. 5. Be POSI IVE T +
  6. 6. The Environment YOU Beware of the Bullets! Ouch! Organization Society Other People’s Behavior Negative Work Environment Negative World View Changing Environment Past Experiences Determinism Theory
  7. 7. <ul><li>- Dog eats dog . . . everyone fighting to get ahead </li></ul><ul><li>- No one appreciates your contributions </li></ul><ul><li>- Too much work . . . not enough help </li></ul><ul><li>- Deadlines are unrealistic </li></ul><ul><li>- Longer hours . . . additional work </li></ul><ul><li>- Financial Constraints </li></ul><ul><li>- Cut-throat competition - peer pressure </li></ul><ul><li>- Poor management / direction </li></ul><ul><li>- Uncertainty of future /Job insecurity </li></ul>Negative Work Environment
  8. 8. Bulldozers Snipers Exploders Clams Patronizers Complainers Controllers Backstabbers Walking Wounded Negatives Gossips Brown Nosers Sluggers Whiners Other People’s Behavior
  9. 9. <ul><li>Challenges our paradigms </li></ul><ul><li>Alters the way we think </li></ul><ul><li>Makes life more difficult for a while </li></ul><ul><li>Causes Stress </li></ul><ul><li>Is an ongoing fact of life </li></ul>“ The only person who always likes change is a wet baby” CHANGE . . . Changing Environment
  10. 10. <ul><li>Bad experiences </li></ul><ul><li>Good experiences </li></ul><ul><li>Actually mixed experience </li></ul>LEARNING THROUGH RETROSPECTION Ouch! Ouch! Ouch! Wow! Wow! Wow! Past Experiences
  11. 11. <ul><li>GENETIC : My Grandparents did it to me. (Inherited traits) </li></ul><ul><li>PSYCHIC : My Parents did it to me. (Upbringing) </li></ul><ul><li>ENVIRONMENTAL : My Spouse, my Boss, the Company, the Economy, etc.. is doing this to me. (Surroundings) </li></ul>Determinism Theory
  12. 12. The Problem With Dodging Bullets You’re going to get hit!
  13. 13. Putting on the Armor Change 3 Things!
  14. 14. Why to Change ?
  15. 15. How to Change Your Thinking THINKING Changes come from observing Critically & Creatively in every situation THINKING
  16. 16. How to Change Your Attitude ATTITUDE Changes happen personally from the INSIDE OUT ATTITUDE
  17. 17. How to Change Your Behavior BEHAVIOR Changes take true assessment, determination & discipline BEHAVIOR
  18. 18. Aiming the Changes <ul><li>2010 </li></ul><ul><li>2012 </li></ul>
  19. 19. Dream V/S Career Or…what!!! Human Resource Finance Information Technology Marketing International Business Retail Media
  20. 20. Value Addition thru CRC Placement Cell Student Body Placement Officer Presentation to Industries Industry Interaction Better Insight Best Fit Industry Recognition Knowledge Resource Allocation Corporate Relation Cell Model
  21. 21. <ul><li>The four fundamental capacities </li></ul><ul><li>of people are to: </li></ul><ul><li>Learn </li></ul><ul><li>Think </li></ul>Unique model of Talent Management <ul><li>Relate </li></ul><ul><li>Act </li></ul>
  22. 22. AQ = Action Quotient CQ = Conceptual Quotient RQ = Relationship Quotient LQ = Learning Quotient House of Talent
  23. 23. <ul><li>Oral skills </li></ul><ul><li>Aims at improving level of spoken English by using correct </li></ul><ul><li>pronunciation, contextually correct usage of words, pitch control through </li></ul><ul><li>Modulation in voice, removing stage fear through public speaking, etc </li></ul><ul><li>Elocution </li></ul><ul><li>Debates </li></ul><ul><li>Story telling </li></ul><ul><li>Role plays </li></ul><ul><li>Jam Sessions </li></ul><ul><li>Presentations </li></ul><ul><li>Power Speech </li></ul><ul><li>Vocabulary Building, etc </li></ul>Training the Naive
  24. 24. <ul><li>Writing skills </li></ul><ul><li>Keeping the grammatical eye open while writing, clarity of purpose & its concise reflection, correct use of tense and voice, avoiding tautology, report writing, etc </li></ul><ul><li>CV Design </li></ul><ul><li>Job Application </li></ul><ul><li>Letter writing </li></ul><ul><li>Story Completion </li></ul><ul><li>Reading Comprehension </li></ul><ul><li>Agenda & Minutes </li></ul>Training the Naive
  25. 25. <ul><li>NVC (Non Verbal Communication) </li></ul><ul><li>Punctuation </li></ul><ul><li>Body Language </li></ul><ul><li>Pantomiming </li></ul><ul><li>Professional skills </li></ul><ul><li>Mock Interviews </li></ul><ul><li>Group Exercises (GE) </li></ul><ul><li>Questionnaire Designing </li></ul><ul><li>Self Appraisal </li></ul><ul><li>Environmental Sensitivity </li></ul><ul><li>Management Games </li></ul>Training the Naive
  26. 26. <ul><li>Situational Analysis </li></ul><ul><li>Promptness in understanding an unstructured & unexpected situation & showing judgement in deciding a right course of action. </li></ul><ul><ul><ul><li>Case Studies </li></ul></ul></ul><ul><ul><ul><li>Simulations </li></ul></ul></ul><ul><ul><ul><li>TAT </li></ul></ul></ul><ul><ul><ul><li>Ethical Dilemma </li></ul></ul></ul><ul><ul><ul><li>Ad hoc Action </li></ul></ul></ul><ul><ul><ul><li>Psychoanalytical tests </li></ul></ul></ul><ul><li>Extempore </li></ul><ul><ul><ul><li>Customer complaints </li></ul></ul></ul><ul><ul><ul><li>Making & Answering phone calls </li></ul></ul></ul><ul><ul><ul><li>Role of Spokesman </li></ul></ul></ul>Training the Naive
  27. 27. A Classic Case of Miscommunication
  28. 28. In Center Harbor, local people recalls the day when Mr. Walter (T.V. Star) steered his boat into port. Mr. Walter was amused to see in the distance a small crowd on shore waving their arms to greet him. He could barely make out their excited shouts : “Hello Walter, Hello Walter!”
  29. 29. As his boat came closer, the crowd grew larger, still yelling. Pleased at the reception, Mr. Walter tipped his white captain's hat, waved back, even took a bow. But before reaching dockside, his boat abruptly jammed aground. The crowd stood silent. Mr. Walter suddenly realized what they'd been shouting: “Low water, low water!”
  30. 30. Analysis of Flawed Communication Process Sender has idea Warn boater Sender encodes message “ Low water!” Channel carries message Message distorted Receiver decodes message “ Hello Walter!”
  31. 31. <ul><li>A pen </li></ul><ul><li>A Notebook </li></ul><ul><li>A Laptop </li></ul><ul><li>A Bike </li></ul><ul><li>Any FMCG product </li></ul><ul><li>A Car </li></ul><ul><li>A Robot </li></ul><ul><li>or …. anything else in world </li></ul>Management begins with selling
  32. 32. Can you sell….. Yourself
  33. 33. Need of the hour….. <ul><li>Attitude (sincerity/can-do/ownership/motivation) </li></ul><ul><li>Grooming / Confidence </li></ul><ul><li>Communication Skills </li></ul><ul><li>General Awareness </li></ul><ul><li>Basic Managerial Skills (Leadership, Time </li></ul><ul><li>Management, Team work, etc.) </li></ul><ul><li>Basic Sales & Customer Service </li></ul><ul><li>Domain Knowledge </li></ul><ul><li>Work Experience </li></ul>
  34. 34. Self - Analysis
  35. 35. S.W.O.T. Strength ……………………………………………………………………………………………… Weakness ……………………………………………………………………………………………… ……………………… Threats ……………………………………………………………………………………………… ……………………… Opportunities ………………………………………………………………………………………………
  36. 36. The more we sweat in practice…. the less we bleed in battle
  37. 37. <ul><li>By: </li></ul><ul><li>Prof. Sandeep Sharma </li></ul><ul><li>9310102022 </li></ul><ul><li>9311111727 </li></ul><ul><li>[email_address] </li></ul>

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