HAM News Analysis

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HAM News Analysis

  1. 1. These two Advertising companies have decided to merge and create the world’s largest advertising company
  2. 2. “Publicis to merge with Omnicom to form $35-bn Advertising giant” PRESENTED BY- SANDEEP PATEL INSTITUTE OF PROFESSIONAL EDUCATION & RESEARCH (IPER), BHOPAL PRESENTATION ON HAM NEWS ANALYSIS
  3. 3. Publicis to merge with Omnicom to form biggest advertising firm  Paris-based Publicis and New York-based Omnicom would each hold about 50 % in the new entity, to be called-  Publicis Omnicom Group.  The alliance will bring agencies, including Omnicom’s BBDO Worldwide and Publicis’ Leo Burnett and Saatchi & Saatchi, under one roof, extending their presence in every major market.
  4. 4. Continue….  Last July, Japan’s Dentsu Inc had agreed to take over Aegis Group Plc for about $4.9 billion.  Ad spending across the globe will probably rise 5.1 per cent next year, according to ZenithOptimedia, a researcher that’s part of Publicis.  That would be an acceleration from 3.5 per cent projected for 2013. The growth rate might reach 5.8 per cent in 2015, ZenithOptimedia said.
  5. 5. Analysis….  The transaction will also give the owners more clout to negotiate for their clients better ad rates for media placements on television, the internet and in print, at a time when the global advertising industry is showing signs of a recovery.
  6. 6. THANK YOU!

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