Business.plan.sample

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Business.plan.sample

  1. 1. Introduction Product Description Projected Market and Demographics Projected Profitability and Costs Projected Production Market Research Conclusion
  2. 2. Our company makes and designs birdhouses • started with partnership agreement • finished basic company needs • next step in venture creation model: create business plan
  3. 3. Our birdhouses… • are unique because of their designs • come in many different varieties • are glazed for that finishing touch • are offered in custom colours
  4. 4. Decorative Purposes: • makes parts of your house look complete • adds a unique design to your ordinary rooms Functional Purposes: • attracts/feeds birds and adds a nice touch to your tree • gives residence added sense of nature
  5. 5. Target Market: Age Range: • 35 to 55 (middle-aged parents) • 11-16 (students) Gender: • Male (Mostly outdoor birdhouses) • Female (Mostly decorative birdhouses) Demographics: Location: • Annual I.B.T. Trade Show • Allan A. Martin S.P.S. @ 6:00 p.m. May 5th 2005 • 1390 Ogden Avenue Mississauga, Ontario L5E 2H8
  6. 6. Expenses: Start-up Capital: • $89.52 (includes 6 birdhouse kits, 3 cans of acrylic gloss, 4 cans of acrylic paint, 1 pack of glitter pens, 1 foam board, 1 can of spray paint glaze, 8 paintbrushes) Projected Expenses: • Total Expenses: $480.41 (includes $1 for space at Trade Show, estimated $30 for storefront, $319.89 for remaining 34 birdhouses, $89.52 for start-up capital, $40 for unexpected problems and printing)
  7. 7. Pricing: • $18 for all 6 different designs • $19 for custom colours Profit Margin: • $7.19 for regular birdhouse • $8.19 for custom colours Regular Birdhouse: • $18 - $9.19 - $0.56 - $1.06 = $7.19 Custom Birdhouse: • $19 - $9.19 - $0.56 - $1.06 = $8.19
  8. 8. Materials: • Bird house kit • Acrylic Paint • Acrylic Gloss • Primer • Wood Glue Equipment and Tools: • Paintbrush
  9. 9. Approximate Time to Produce One Birdhouse: • 5 hours to produce one birdhouse • 45 minutes to assemble birdhouse kit • 45 minutes in total to apply primer/paint/gloss to birdhouse • 3 ½ hours in total for all liquids to dry Projected Number of Units: • plan to make 40 birdhouses in total • only have to make 34 more (already made 6) • each person spends 3 hours of physical work each week to make 2 birdhouses • finish in the week of April 24th to April 31st
  10. 10. Primary Data: •Asked 10 random people (parents and friends) for their opinions about our birdhouses
  11. 11. Secondary Data: First source: OneStopConnection.com • similar indoor birdhouses (more tiny doodads on them), shapes are different • more expensive when including shipping/handling Second source: Berkeley Rustic Birdhouses • similar outdoor looks, made with expensive material/machinery as well as artist(s) • very expensive when excluding shipping/handling)
  12. 12. Mission Statement At Peepin’ Paradises we believe in making quality birdhouses of various attractive designs for your enjoyment because there’s no place like home. With the trend towards a more home-focused lifestyle, we have designed our birdhouses to provide you with more choice than ever to beautify your home, deck, garden, pool and landscape. We guarantee our products will make a difference to your décor and capture the essence of elegance and charm.

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