DOI: 10.13140/RG.2.1.4134.8962

1. 1
In response to the trend that more patients and
caregivers are consuming health related
information online, new innovative features on
the BMS StudyConnect website were added to
better educate, connect and engage patients.
Objectives
www.bmsstudyconnect.com
2
The website was re-platformed to be mobile
friendly. New features and process improvements
were instituted. Content was tailored to comply
with local country regulations; analytics reports
were established for performance measurement.
Methods
3
Methods- New User Engagement Features
Subscribe: Receive
alerts
Register: Get
contacted by a doctor’s
office for a specific
study
Share: Send and share
with friends, family or
your doctor.
Mobile-friendly!
4
To make it more patient-centric, the original
SharePoint site was re-platformed to a
Salesforce.com that is mobile web browser
friendly.
To enhance functionality, new features
(Registration, Subscription and Patient
Screener, and Send to a Friend) were added.
New business process were also instituted in
collaborating with all stakeholders.
Results
5
To track patients from website to enrollment,
analytics reports were established for
performance measurement, enrollment tracking,
and level of patient engagement.
To expand to other regions, country-specific
content was tailored to regional needs and to
ensure compliance with local country
regulations, language and study search
support.
Results
6
With the rollout of new features, BMS
StudyConnect website will allow patients to
directly refer themselves from online to study
sites and ultimately enables stronger
engagement. Integrating with internal systems
and enhanced data reporting will also allow
teams to refine patient recruitment strategies for
studies and indications.
Results
7
If a study or a site is not available, a “Subscribe
Option” allows a patient to “opt-in” to receive
future educational materials. A simple Patient
Screener is key to “filter out” non-qualified
patients. The enhanced platform will also
enable prospective patients to use
StudyConnect in Germany and Canada in their
local languages.
Results
8
The new Digital Patient Journey pathway can
refer potential patients directly to study sites in
their geographic area and to be contacted by
the study site selected. The new “Subscribe”
option also allows patients to receive future
alerts of educational materials or study/site
information.
Conclusions
9
A Patient Screener can pre-screen patients in
order to refer pre-qualified patients to a study
site. The innovative approach of integrating an
internet tool with internal systems can
effectively track digital patient recruitment status
and provide metrics to measure performance
and level of patient engagement.
Conclusions
10
Through this new innovative Digital Patient
Platform, time and cost associated with patient
recruitment process are improved. With the new
Referral and Subscription features, patients are
more engaged as they are empowered to
initiate the process.
A patient who has contributed in this
process will be more inclined to be engaged,
empowered and adhere to it.
Conclusions
11
Author(s) of this presentation have the following to disclose concerning possible financial or
personal relationships with commercial entities that may have a direct or indirect interest in the
subject matter of this presentation:
Helen Lee (Bristol-Myers Squibb): Nothing to Disclose
Elizabeth Beatty (Bristol-Myers Squibb): Nothing to Disclose
Cathy Florek (Bristol-Myers Squibb): Nothing to Disclose
Cynthia Springer (Bristol-Myers Squibb): Nothing to Disclose
Wen Shi (Bristol-Myers Squibb): Nothing to Disclose
Zeshan Farooqui (Bristol-Myers Squibb): Nothing to Disclose
Julia Weimer (Bristol-Myers Squibb): Nothing to Disclose
Jessica Proszynski (Bristol-Myers Squibb): Nothing to Disclose
Laurajean Conlon (Bristol-Myers Squibb): Nothing to Disclose
Myra Abousabe (Bristol-Myers Squibb): Nothing to Disclose
Robert Gray (Bristol-Myers Squibb): Nothing to Disclose
John Stevens (Bristol-Myers Squibb): Nothing to Disclose
Sandeep Bhat (Cognizant Technology Solutions Corporation): Nothing to Disclose
Disclosure
Engage Patients with Innovative Global Digital Patient Platform
Helen Lee, Associate Director
Elizabeth Beatty, Cathy Florek, Cynthia Springer, Wen Shi, Zeshan Farooqui, Julia Weimer, Jessica Proszynski,
Laurajean Conlon, Myra Abousabe, Robert Gray, John Stevens, Sandeep Bhat