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BRAINSTORMING AND DELPHI
AND NOMINAL GROUP
TECHNIQUE
TO PROF:DHRUTI
BRAIN STORMING TECHNIQUE
Brainstorming is a group creativity
technique designed to generate a
large number of ideas for th...
RULES…
 Focus on quantity
 No criticism
 Unusual ideas are welcome
 Combine and improve ideas
SIX STAGES OF BRAIN STORMING
 StatingThe Problem
 Restating Problems
 Select a Basic Restatement
 Warm Up
 Idea Gener...
ADVANTAGES……..
 Increases creativity
 Encourages togetherness.
 Allows divergent thinking processes.
 Helps in problem...
SOME DISADVANTAGES……
 Clash of ideas.
 Lack of knowledge about
brainstorming process can lead to
disaster.
Case Study :- Make My Trip
 “Gold mi ne “ a Brainstorming session was
conducted with objective of adding a new line of
bu...
DYSONS PVT LTD
 DYSONS PVT LTD is a company
situated at (Tokyo) in JAPAN
 It is a marketing company that
markets the var...
SUCCESS STORY
 The company first arrange the meeting with 4-8
people
 Discussing the marketing problem faced by the
comp...
CONTINUE
 In a final stage the company selected the
best idea for marketing of the eco friendly
products
 They boost the...
UNDERSTANDING
 We understand that the company uses
brainstorming technique to increase the sale
and raise there profits
NOMINAL GROUP TECHNOQUES
 Nominal group technique is a methodology
of group discussion which helps in prioritizing
issues...
The Nominal Group Technique
A small group of 4-5 people gathers around a table. Leader
identifies judgment issue and gives...
ADVANTAGES
 Facilitate a meeting and identify the
major strengths of a program.
 Motivate the employee to complete a
tas...
DISADVANTAGES
 Opinions may not converge in the voting
process.
 Cross-fertilization of idea may be constrained
and the
...
RAKUTAN GLOBAL COMPANY
 RAKUTAN is a global advertisement
company that under take advertising activity
in china
 It is l...
SUCCESS STORY
 The company first divided people into small
groups of 5-6 people and said them to sit
around a table
 The...
CONTINUE
 Company took voting for the best ones
 Shared the votes with in the group and
tabulated a report showing the s...
UNDERSTANDING
• We understand that the company uses NGT
technique for there advertisement the
company became successful af...
DELPHI TECHNIQUES
 Delphi techniques is a method of pooling
large numbers of export judgments ,through
a series of increa...
The Delphi Technique
Leader identifies judgment issues and develops questionnaire.
Prospective participants are identified...
ADVANTAGES
 No face to face conversation
 Helps keep direct attention
 Allows Maximum participation
DIS-ADVANTAGES
 Selected Group
 More time-consuming
 Written skills
 Requires adequate time
KOREAN IT PVT LTD
 Korean it pvt ltd is web based marketing
company that does marketing of underwater
camera over interne...
SUCCESS STORY
 The company called some experts for giving
there ideas on the problem
 Company tabulated the ideas an sho...
CONTINUE
 The company taken votes for alternatives
there desire ability and feasibility of the idea
 Voting was also don...
UNDERSTANDING
 We understand that the company uses NGT
technique for there advertisement the
company became successful af...
BIOBILOGRAPHY
 Eto, Hajime:The suitability of technology
forecasting/ foresight methods for decision
 systems and strate...
GROUP MEMBERS
 SOHAM CHAUDHARI 3005
 SAGAR DARJI 3007
 PRADIP DUBAY 3012
 SANSHIT GANGAR 3013
 YASH JAIN 3016
 RAHUL...
THAKINGYOU
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Product Quality Management (PQM) BRAINSTORMING, DELPHI Method AND NOMINAL GROUP TECHNIQUE

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Product Quality Management

Published in: Business, Technology

Product Quality Management (PQM) BRAINSTORMING, DELPHI Method AND NOMINAL GROUP TECHNIQUE

  1. 1. BRAINSTORMING AND DELPHI AND NOMINAL GROUP TECHNIQUE TO PROF:DHRUTI
  2. 2. BRAIN STORMING TECHNIQUE Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution to a problem. The method was first popularized in the late 1930s by Alex Faickney Osborn.
  3. 3. RULES…  Focus on quantity  No criticism  Unusual ideas are welcome  Combine and improve ideas
  4. 4. SIX STAGES OF BRAIN STORMING  StatingThe Problem  Restating Problems  Select a Basic Restatement  Warm Up  Idea Generation  Wildest Idea
  5. 5. ADVANTAGES……..  Increases creativity  Encourages togetherness.  Allows divergent thinking processes.  Helps in problem solving
  6. 6. SOME DISADVANTAGES……  Clash of ideas.  Lack of knowledge about brainstorming process can lead to disaster.
  7. 7. Case Study :- Make My Trip  “Gold mi ne “ a Brainstorming session was conducted with objective of adding a new line of business or new idea to existing process  Result :- Special deals section added to the company website for stock clearance  Bharti Airtel :- Spark Plug  Maruti Suzuki’s marketing department brainstorming session
  8. 8. DYSONS PVT LTD  DYSONS PVT LTD is a company situated at (Tokyo) in JAPAN  It is a marketing company that markets the various products in Japan  For boosting the sales of eco friendly products, company uses BRAINSTORMING METHOD.
  9. 9. SUCCESS STORY  The company first arrange the meeting with 4-8 people  Discussing the marketing problem faced by the company  Asking the people to give there view point  Selecting the best view points by the leader  Setting in the group and showing the best selected view points and inviting ideas on eco friendly products
  10. 10. CONTINUE  In a final stage the company selected the best idea for marketing of the eco friendly products  They boost the sale by using this technique
  11. 11. UNDERSTANDING  We understand that the company uses brainstorming technique to increase the sale and raise there profits
  12. 12. NOMINAL GROUP TECHNOQUES  Nominal group technique is a methodology of group discussion which helps in prioritizing issues and projects them in a way that achieves consensus.
  13. 13. The Nominal Group Technique A small group of 4-5 people gathers around a table. Leader identifies judgment issue and gives participants procedural instructions. Participants write down all ideas that occur to them, keeping their lists private at this point. Creativity is encouraged during this phase. Leader asks each participant to present ideas and writes them on a blackboard or flipchart, continuing until all ideas have been recorded. Participants discuss each other’s ideas, clarifying, expanding, and evaluating them as a group. Participants rank ideas privately in their own personal order and preference. The idea that ranks highest among the participants is adopted as the group’s judgment.
  14. 14. ADVANTAGES  Facilitate a meeting and identify the major strengths of a program.  Motivate the employee to complete a task, reaching consensus on the problem solution.  Opportunities for equal participation of group members
  15. 15. DISADVANTAGES  Opinions may not converge in the voting process.  Cross-fertilization of idea may be constrained and the  Process may appear to be too mechanical.
  16. 16. RAKUTAN GLOBAL COMPANY  RAKUTAN is a global advertisement company that under take advertising activity in china  It is located in (sanghai) china  Advertising of air-lounge  It is a leading advertising company  This company uses NGT techniques for advertising.
  17. 17. SUCCESS STORY  The company first divided people into small groups of 5-6 people and said them to sit around a table  The company ask them an open ended question, what are some modern ways through which we could advertise??  A company collected the ideas by sharing them round the robbin fashion all are recorded in key term on a flip chart
  18. 18. CONTINUE  Company took voting for the best ones  Shared the votes with in the group and tabulated a report showing the solution  Presentation made for the solution
  19. 19. UNDERSTANDING • We understand that the company uses NGT technique for there advertisement the company became successful after using NGT technique
  20. 20. DELPHI TECHNIQUES  Delphi techniques is a method of pooling large numbers of export judgments ,through a series of increasingly refined questionnaires i.e. gathering the judgments of experts foe use in decision making.
  21. 21. The Delphi Technique Leader identifies judgment issues and develops questionnaire. Prospective participants are identified and asked to cooperate. Leaders send questionnaire to willing participants, who record their judgments and recommendations and return the questionnaire. Leaders compiles summaries and reproduces participants’ responses. Leader sends the compiled list of judgment to all participants. Participants comment on each other’s ideas and propose a final judgment. Leader looks for consensus Leader accepts consensus judgment as group’s choice.
  22. 22. ADVANTAGES  No face to face conversation  Helps keep direct attention  Allows Maximum participation
  23. 23. DIS-ADVANTAGES  Selected Group  More time-consuming  Written skills  Requires adequate time
  24. 24. KOREAN IT PVT LTD  Korean it pvt ltd is web based marketing company that does marketing of underwater camera over internet  It is situated in north korea.  This company uses Delphi method for marketing of underwater camera
  25. 25. SUCCESS STORY  The company called some experts for giving there ideas on the problem  Company tabulated the ideas an shown them to the group but not gave the name who has given the idea  The company selected the most favored idea  Now again it was re tabulated and shown to the group
  26. 26. CONTINUE  The company taken votes for alternatives there desire ability and feasibility of the idea  Voting was also done on arguments there importance and validity  Finally the best idea was selected as a solution  By selecting the Delphi method the company became one of the leader company in korea in terms of web marketing
  27. 27. UNDERSTANDING  We understand that the company uses NGT technique for there advertisement the company became successful after using NGT technique
  28. 28. BIOBILOGRAPHY  Eto, Hajime:The suitability of technology forecasting/ foresight methods for decision  systems and strategy. A Japanese view, in: Technological Forecasting and Social  Change, no. 70 (2003) pp. 231-249.  Cuhls, K. and Kuwahara,T. (1994): Outlook for Japanese and German Future  Technology. ComparingTechnolology Forecast Surveys, Heidelberg: Physica  (Technology, Innovation, and Policy 1).
  29. 29. GROUP MEMBERS  SOHAM CHAUDHARI 3005  SAGAR DARJI 3007  PRADIP DUBAY 3012  SANSHIT GANGAR 3013  YASH JAIN 3016  RAHUL KAKU 3020  SANJAY METHA 3026  PRIYANSHU SHAH 3038
  30. 30. THAKINGYOU

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