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Content Management


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Content Management

  1. 1. Content Management 16 th February 2008
  3. 3. Five models of news discovery on the Web Quality Scalability NEWS DISCOVERY
  4. 4. Five models of news discovery on the Web Quality Scalability The most relevant news is selected by a team of editors NEWS DISCOVERY,,
  5. 5. Five models of news discovery on the Web Quality Scalability Editors select the source of high quality news (but not the news) NEWS DISCOVERY,
  6. 6. Five models of news discovery on the Web Quality Scalability Users vote stories up or down. The front page carries the most recent popular stories NEWS DISCOVERY,,
  7. 7. Five models of news discovery on the Web Quality Scalability News items are automatically clustered across sources and ranked based on popularity NEWS DISCOVERY,
  8. 8. Five models of news discovery on the Web Quality Scalability There are no editors. Users select sources of news, which is updated as new items arrive NEWS DISCOVERY, Reuters News, Bloomberg News
  9. 9. Leveraging the wisdom of crowds MARKET PREDICTION … TD Ameritrade recently joined forces with online community PredictWallStreet , incorporating it into its own Web site. The tool enables TD Ameritrade clients to research, track and share opinions about the market. In addition to predicting the movement of a stock or index, PredictWallStreet also allows clients to view quotes, while a direct link to a trading ticket on TD Ameritrade's site enables them to actually buy or sell the stock. … TD Ameritrade also has teamed with Minyanville, whose Buzz and Banter blogging tool delivers ideas and analysis from 30 Wall Street analysts as the market moves. Rather than simply delivering traditional reports or market snapshots, the tool goes one step further: It allows clients to watch conversations among analysts unfold, and to read analysts' updates and opinions in real time. “
  10. 10. Commoditising research What is Wikinvest? Wikinvest wants to make investing easier by creating the world’s best source of investment information and investment tools. Does this cost anything? Nope, Wikinvest is completely free. (Although, we'd love for you to contribute to Wikinvest!) Who writes the articles? Wikinvest is written by people like you. Articles, about companies and investing concepts, are written by a thriving community of bloggers, finance professionals, retail investors and others. “ MARKET PREDICTION
  11. 11. Building a community for investments Think “Facebook for investors” INVESTMENT DECISION MAKING
  12. 12. A few more interesting models and trends <ul><li>Activity streaming for discovery by chance </li></ul><ul><ul><li>find what others have been looking at or searching for (similar to “News” on Facebook) </li></ul></ul><ul><ul><li>extract trends and preferences (similar to “People who bought this item also bought” on Amazon) </li></ul></ul><ul><li>Social network based activity for greater relevance </li></ul><ul><ul><li>mirror external social networks internally (e.g. using LinkedIn or Facebook APIs) </li></ul></ul><ul><ul><li>integrate with local contact information </li></ul></ul><ul><li>Integrating with APIs for mashups </li></ul><ul><ul><li>Integrate with external APIs such as NY Times Articles API for news or Google Visualization API for visualisations </li></ul></ul><ul><ul><li>Build internal APIs, creating a portable data format, and encourage open use internally </li></ul></ul>
  13. 13. Wikis enjoy fairly wide corporate adoption A few pioneers in the IT department at its London office sent a program called Socialtext to several groups to see how it might be used to facilitate different IT tasks. The wiki program spread so quickly that Dresdner Kleinwort decided to launch its own corporate wiki. By October, 2006, the bank's 5,000 employees had created more than 6,000 individual pages and logged about 100,000 hits on the company's official wiki. Internally we have started using wikis in large projects where there is lots of terminology or processes… In late 2004, when wikis were more buzz than proven tech tool, two small groups within Nokia's Research Center in Helsinki created their own wikis—one to collaborate on solving specific product-design problems, the other to explore alternatives to e-mail and collaborative software. Today, Nokia estimates at least 20% of its 68,000 employees use wiki pages to update schedules and project status, trade ideas, edit files, and so on. At Pixar… wiki technology is being used to help coordinate new computerised animation tools for the studio’s planned 2008 release of a film called ‘WALL-E’ “
  14. 14. But enterprise wikis are not like Wikipedia Open Secure Publishing Collaboration Vandalism Typically absent Whole planet Smart team Encyclopaedia Working tool E NTERPRISE W IKIS
  15. 15. The Top 4 Wiki KM Competitors Intranets promoting un-editable content 4 Folders create rigid hierarchies 3 E-mail offers fragmented delivery 2 Shared drives : not discoverable, scannable 1
  16. 16. We recommend this Wiki adoption recipe <ul><li>Get the right people in place </li></ul><ul><li>Begin by solving a single problem </li></ul><ul><li>Integrate with other systems (e.g. e-mail to Wiki) </li></ul><ul><li>Seed it with content </li></ul><ul><li>Make content exclusive </li></ul><ul><li>Never leave a page empty </li></ul><ul><li>Make it easy for users to join and contribute </li></ul><ul><li>Use analytics to bring out usage patterns </li></ul>Some of these lessons will be detailed out in the next pages
  17. 17. Get the right people in place Champion The go-to person and driving force Sponsor A senior executive who knows wikis <ul><li>Thought leader who is a recognized early adopter and respected by peers </li></ul><ul><li>Understands the business and is a user of the technology </li></ul><ul><li>Understands wikis and how to use them </li></ul><ul><li>Encourages others , but doesn't push too hard or fast (which can be dangerous) </li></ul><ul><li>Informally trains peers and is available for ongoing support </li></ul><ul><li>A CXO . Ideally, this is the CEO. </li></ul><ul><li>Understands wikis well enough to be able to… </li></ul><ul><li>… demonstrate a working wiki within the organization </li></ul><ul><li>May have no further involvement apart from allowing it to become known that they support the use of a wiki. </li></ul>Zen Master Wiki expert focused on usability Maintainer SMEs responsible for content <ul><li>Expert on wikis , who understands the people side of the wiki-adoption cycle </li></ul><ul><li>Designs wiki policies that make content clearer and easier to use </li></ul><ul><li>Ensures policies are maintained , and that the wiki is held to a high standard of organization and format </li></ul><ul><li>Improves content by re-organising pages, adding visuals, improving the formatting, etc. </li></ul><ul><li>Expert on topic , who takes up the responsibility of maintaining a section or a set of pages . </li></ul><ul><li>Typical roles include: </li></ul><ul><ul><li>Secretary: collecting content </li></ul></ul><ul><ul><li>Refactorer : collapsing redundancy </li></ul></ul><ul><ul><li>Solicitor : encouraging input </li></ul></ul><ul><ul><li>Architect : organising pages </li></ul></ul>Wiki adoption is more about people and processes than tools
  18. 18. Make content exclusive <ul><li>Add exclusive content on the wiki (perhaps even by removing it from any other place, for example on an intranet) gets users used to looking at information on the wiki. </li></ul><ul><li>Make sure it is useful . The more useful this content is (for example, the Staff Contact List) the more people will visit the wiki. The more they visit the wiki, the less afraid they are of editing or using it. It ceases to be a “foreign” destination and becomes just one of their normal information sources. </li></ul><ul><li>Be cautious . Make sure you do want to drive users to the wiki, and that this obviously does not impact their job in a negative way. For example if content is relevant in a given context (for example machine operation instructions), removing them from the machine and putting them on the wiki is not a good idea. </li></ul><ul><li>Trivial content is a safe start </li></ul><ul><li>(replaces Intranet) </li></ul><ul><li>Staff birthdays </li></ul><ul><li>Cafeteria menu </li></ul><ul><li>Sign-up for pot-luck dinner </li></ul><ul><li>Photos from an event </li></ul><ul><li>Tournament results </li></ul><ul><li>Move to meeting-based tasks </li></ul><ul><li>(replaces e-mail) </li></ul><ul><li>Meeting agenda </li></ul><ul><li>Meeting attendance </li></ul><ul><li>Minutes of the meeting </li></ul><ul><li>Finally add core work content </li></ul><ul><li>(replaces shared drives) </li></ul><ul><li>Deal information </li></ul><ul><li>Client profiles </li></ul><ul><li>Market research </li></ul>
  19. 19. Never leave a page empty <ul><li>Empty pages stay empty . People are often reluctant to be the first to edit an empty page because they might be unsure what content should go on it. They may leave the page empty and assume that the person who created it will come back and start adding content at some point. </li></ul><ul><li>Empty pages promote more empty pages . If a large number of pages are left empty, it becomes an implicitly accepted norm in the wiki to leave topics incomplete. Actively look for pages that have been created but have no content, and haven't been updated in several days. Talk to the person who first created the page, and see that they knows about it. </li></ul><ul><li>Build a scaffold . People respond better to a page with a template than one that's completely empty. Anytime you're adding something new to the wiki, make a quick scaffold for people to collaboratively build content. It doesn't have to be anything fancy - in fact it is best to use as little structure as necessary. </li></ul><ul><li>Keep it down to the headings . A simple set of headings is often enough for people to see how information should be organized and &quot;what goes where.&quot; </li></ul>