• Nestle was founded in 1867 in Geneva,Switzerland by Henri Nestle.• World’s largest food and beverages company• Nestle India manufactures a variety of foodproducts such as infant food, milk products,beverages, prepared dishes & cooking aids etc.• Some of the famous brands of Nestle areNESCAFE, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-ONE, MILKMAID, NESTEA, NESTLE Milk, NESTLESLIM Milk etc.
Mission StatementGOOD FOOD,GOOD LIFEGood Food is the primary source of Good Healththroughout life. We strive to bring consumers foodsthat are safe, of high quality and provide optimalnutrition to meet physiological needs. In addition toNutrition, Health and Wellness, Nestlé productsbring consumers the vital ingredients of taste andpleasure.
• During the first half of 2009, the companyregistered a total income of 257.8 million andprofit of 23.73 million.• Milk products and nutrition account foraround 45% of nestle total revenue.• Beverage products generate 22 per cent ofthe company’s total revenue.• Prepared dishes and cooking aids generate 33per cent.
• Operation strategy• The strategies represents a fundamental change in theway we do business and for Nestle, it is an opportunityfor continuously improving in every aspect of theirbusiness and to show their respect for people around theglobe
Corporate strategy• The ability to react and act on environmentalchanges is a crucial part of Nestle’s strategy.Nestle has a sophisticated R&D department. Asteady stream of new inventions and productimprovements allows Nestle to keep up itscompetitive edge. Supporting this globally awareapproach the company is organized into sevenworldwide strategic business units which arecalled “SBUs”. These units formulate the highlevel strategic decisions on a worldwide basis,while each of these SBUs focuses on a specificsegment: chocolate, infant food, coffee etc. .
Research and Development• Research and Development is a key competitiveadvantage for Nestlé. With 29research, development and technology facilitiesworldwide, Nestlé has the largest R&D networkof any food company. By bringing together all ofits global R&D resources, Nestlé is able to providehigh quality, safe food solutions for consumersworldwide – whether this is in terms of nutrition,health, wellness and taste. Nestlé is able tolaunch new products quickly and efficiently, incountries all over the world, by integratingregulatory affairs in all its R&D activities.