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Disrupt flyer

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A business idea generated while in Antler, Singapore, 2020. Flyer is just a starting problem. Can we disrupt advertising and make it consumer-first? Give consumers data privacy, and paid consumers for their attention.

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Disrupt flyer

  1. 1. Disrupt Flyers
  2. 2. Problem
  3. 3. Waste of paper Take out of pity, and dump in bin after 5 sec.
  4. 4. Flyer distribution is unsustainable, disturbing, and ineffective.
  5. 5. Ads are littered everywhere We are at the pinnacle of digital ads -- they are displayed in websites & apps. Oh, one trend is the rise of ad blockers.
  6. 6. What if we can have one app to contain them all?
  7. 7. Solution
  8. 8. Consumer-first • App contains all the digital ads, including traditional flyers on the street, in letterbox, in conferences • Permissible marketing -> Consumer to give permissions: • Location: Home address, work, hangout places. • How much do I earn? Do I have a car? • What am I interested in? Am I looking for a new house?
  9. 9. • Total user privacy -- Advertiser cannot track at all • Store interested flyer/ads eg. Promo codes • High performance marketing • Only charge once per unique flyer (unlike same ad across websites) • Store forever in app for retrieval later • User can feedback eg. Not interested, using competitor's
  10. 10. The sweetener: Get paid for receiving flyers
  11. 11. Viral Feature • User can send flyers to friends • And be paid for being a flyer distributor
  12. 12. Business Model
  13. 13. • Advertiser: Flyer cost $1 each • Split 50-50: Give consumer $0.50, we take $0.50 • Consumer: • Get paid $0.50 just for receiving (and reading) • Get paid more for taking action eg. download an app, click to website • Get paid $0.10 for distributing • Withdraw as cash when hit $20
  14. 14. Market Size
  15. 15. • 2019: $190B Mobile Ad Spent • 2020: $250B (forecasted, +26%) • Google + FB = 55% of market = $88B • To steal from Google + FB market: • 0.1% -> $88M • 1% -> $880M
  16. 16. Difficulties
  17. 17. • 2-sided market, especially difficult to onboard advertisers • Sales team needed • Need quality well targetted ads • Counter frauds
  18. 18. Reinvent AdTech
  19. 19. Our Attention Cost Advertiser $3/hr * https://a16z.simplecast.com/episodes/1000-true-fans-attention-economy-inevitable-kevin-kelly-eOd57j43
  20. 20. Our Attention Earns Us $3/hr
  21. 21. Advertisers Consumers Pay $6 Earn $3Keep $3
  22. 22. Touchpoints • 1 app to contain digital flyers, ads, promo codes ... • Pay to read emails • Pay to hear podcasts • Pay to read books • Pay to watch videos • Pay to install apps
  23. 23. Go-to-market • Flyers • Letter boxes: Real estate agents, house reno, banks • Cars • F&B • Exhibitions, conferences

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