Building up your online professional profile


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This is the generic presentation that I use to accompany my workshop with students. During the workshop I ask the students to work through a couple of tasks that could help them to form the start of their profile for LinkedIn.

For each session I will add a few examples of how their industry and key individuals use social media, depending on their subject area.

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Building up your online professional profile

  1. 1. Building up your online professional profile Sam Taylor Learning Technologies Team
  2. 2. Stand out: • So many people will be applying for the same jobs all over the country • The ability to ‘Google’ anyone is becoming a powerful tool during the selection process • Tidying up your digital footprint has never been so important!
  3. 3. Why social media matters… “increasing number of employers are turning to social media to engage with their future workforce.” Just as graduates research employers online, these employers are now researching their applicants, and, with the wealth of information available, employers can thoroughly investigate each prospective candidate.
  4. 4. Why social media matters… “Used sensibly and constructively, social media is an excellent way to express yourself and build your personal ‘brand’.”
  5. 5. Example ePortfolio of work My research My LinkedIn Solent Staff profile Example of a nationally funded project My PowerPoints
  6. 6. What should it say? What a Google search should say about you: • I’m skilled • I’m digitally aware • I want to progress • Here are examples of my work • Here is how you can get in touch with me • Here are other sites with my details • FOLLOW ME I’M AWESOME & KNOWLEDGABLE!
  7. 7. Discuss with your neighbour! • Decide: – Who are you? – What are your skills? – What experiences do you have? – What else interests you? Task: What is your brand?
  8. 8. Who are you? Examples: • I am a final year BA (Hons) Dance Science student looking to forge a career in teaching and choreography in Further or Higher Education • I am an aspiring cartoonist with experience of designing bespoke graphics and images for a wide range of businesses • I am a customer-focussed social media expert, looking to secure my first graduate position in the marketing sector
  9. 9. What experience do you have? Can you briefly describe in one sentence any projects that could help you to stand out? • In my final year I was successfully chosen to go to Glastonbury to report on the Glade tent and was lucky enough to interview Orbital on camera. • During my degree I was part of a research group that looked into how to accurately measure the fitness of a dancers in the English National Ballet touring company. • Throughout my studies I have been volunteering my time to support the EcoErnie project, collecting unwanted house-hold items and giving them to those in need in the Southampton area.
  10. 10. Portal: Employability • Seek opportunities • Take part in Career Dev workshops • Gain experience where possible
  11. 11. Hannah’s story: • Job shop student • Vice President, Education • Graduate Associate • Capturing & showcasing skills – Blog: – LinkedIn: – Twitter: – Portfolio:
  13. 13. LinkedIn 1. Your name 2. Save your ‘URL’ 3. Career aspirations 4. Contact email 5. Qualifications 6. Summary/personal statement 7. Links to examples of your work (where possible) 8. Any work experience and/or volunteer work
  14. 14.
  15. 15. Wix
  16. 16. Carbon Made
  17. 17. Show off your work! Vimeo | Flickr | Deviant Art | SoundCloud | Issuu | SlideShare | Screenr | WordPress | Blogger | Instagram What? Where? Video/Animation/Video Games Vimeo Photographs Flickr Drawings/Art/Make-up Deviant Art Music & sound files SoundCloud Magazine spreads/booklets Issuu PowerPoint slides SlideShare Screen sharing with audio Screenr Writings/reports WordPress/Blogger Photo diaries Instagram
  19. 19. Twitter • Specific or general account • Follow key players in your areas of interest • Share relevant and interesting information • Sam’s ‘rewards’: – Book contributor – Conferences – Job offers – Collaborations/projects – Guest speaker
  20. 20. Facebook • Create a ‘page’ to act as your professional networking site • Connect with groups, businesses and employers • Share relevant and interesting information on a regular basis (one a day) • Monitor your page for comments & trolls! • Amazing how info spreads like ‘wildfire’!
  21. 21. Targeted applications  Cover letter  Creative thinking  Social media campaign  Hash tags? #HireMeDisney
  22. 22. forget-resumes-man-sends- 3d-printed-head-as-job- application-1540603/ Creative Marketing
  24. 24. See more: 2 Examples: Pinterest:
  26. 26. How stupid!
  27. 27. THINK! • T – is it True? • H – is it Helpful? • I – is it Inspiring? • N – is it Necessary? • K – is it Kind?
  28. 28. Netiquette 1. CAPS = SHOUTING!!! 2. Never swear or use provocative language 3. Always check your spelling & grammar before posting 4. Never post when drunk or angry to a public site 5. Lock down your Facebook/Twitter/Instagram site if you don’t want people ‘snooping’ on you
  29. 29. To do: 1. Google yourself on a browser you’ve never used! 2. Delete anything you think may be harmful to your career (statuses, photos, videos etc.) 3. Set-up your LinkedIn account 4. Explore other sites – can they be of use?