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@samueljscott | samueljscott.com | @logzio | logz.io
Meet Mason Wartman
Owner of Rosa’s Fresh Pizza in Philadelphia
@samueljscott | samueljscott.com | @logzio | logz.io
What They Do
$1 slices – people can “pay it forward” to feed
homeless...
@samueljscott | samueljscott.com | @logzio | logz.io
The Thanks
@samueljscott | samueljscott.com | @logzio | logz.io
The Coverage
@samueljscott | samueljscott.com | @logzio | logz.io
The Results
@samueljscott | samueljscott.com | @logzio | logz.io
“If I had to choose between
your average link builder
and an expert P...
@samueljscott | samueljscott.com | @logzio | logz.io
Links are just natural
by-products of good
marketing and public
relat...
@samueljscott | samueljscott.com | @logzio | logz.io
About Me
• Director of Marcom for
new Israeli log
analytics startup l...
@samueljscott | samueljscott.com | @logzio | logz.io
We’re digital marketers,
so let’s do real marketing!
@samueljscott | samueljscott.com | @logzio | logz.io
The Publicity Process
• KPI identification
• Audience identification
...
@samueljscott | samueljscott.com | @logzio | logz.io
Linkbuilding is actually just
marketing, PR, and publicity
by another...
@samueljscott | samueljscott.com | @logzio | logz.io
Another Example
@samueljscott | samueljscott.com | @logzio | logz.io
Another Example
@samueljscott | samueljscott.com | @logzio | logz.io
Do real marketing & PR and
the best links will come
themselves. You’l...
@samueljscott | samueljscott.com | @logzio | logz.io
@samueljscott | samueljscott.com | @logzio | logz.io
Questions?
Samuel Scott
Director of Marketing &
Communications
logz.i...
@samueljscott | samueljscott.com | @logzio | logz.io
More Resources
My essays at Moz and elsewhere:
• An Introduction to P...
Stop Thinking About Links - Think About Publicity!
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Stop Thinking About Links - Think About Publicity!

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Samuel Scott's April 2015 BrightonSEO talk for web analytics startup Logz.io. The best way to get links is not to think about links.

Published in: Marketing
  • Everett, that's a great idea! I'll be sure to write something on that somewhere when I can. :)
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  • @Everett Sizemore That's a great request. A how-to guide would be very beneficial.
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  • Samuel I'd love to see a post, article or presentation by you about the steps to turning a "link building" department into a "PR" department within an agency, or in-house environment. Also, a breakdown of all of the different PR materials that could be produced (e.g. something like this but more written for SEOs and Link Builders: http://www.entrepreneur.com/article/57260 ). Great presentation!
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Stop Thinking About Links - Think About Publicity!

  1. 1. @samueljscott | samueljscott.com | @logzio | logz.io Meet Mason Wartman Owner of Rosa’s Fresh Pizza in Philadelphia
  2. 2. @samueljscott | samueljscott.com | @logzio | logz.io What They Do $1 slices – people can “pay it forward” to feed homeless people
  3. 3. @samueljscott | samueljscott.com | @logzio | logz.io The Thanks
  4. 4. @samueljscott | samueljscott.com | @logzio | logz.io The Coverage
  5. 5. @samueljscott | samueljscott.com | @logzio | logz.io The Results
  6. 6. @samueljscott | samueljscott.com | @logzio | logz.io “If I had to choose between your average link builder and an expert PR professional who knew how to approach and interact with media outlets and presented well on camera, I’d go for the public relations person any day of the week.” — Everett Sizemore, Director of R&D and Special Projects at inflow & Moz Associate
  7. 7. @samueljscott | samueljscott.com | @logzio | logz.io Links are just natural by-products of good marketing and public relations!
  8. 8. @samueljscott | samueljscott.com | @logzio | logz.io About Me • Director of Marcom for new Israeli log analytics startup logz.io • Former Boston journalist & newspaper editor • Former executive at global marketing, SEO, and PR agencies • Based out of Tel Aviv
  9. 9. @samueljscott | samueljscott.com | @logzio | logz.io We’re digital marketers, so let’s do real marketing!
  10. 10. @samueljscott | samueljscott.com | @logzio | logz.io The Publicity Process • KPI identification • Audience identification • Media outlet research • Messaging & positioning • Pitch & press release creation • Outreach and execution
  11. 11. @samueljscott | samueljscott.com | @logzio | logz.io Linkbuilding is actually just marketing, PR, and publicity by another name!
  12. 12. @samueljscott | samueljscott.com | @logzio | logz.io Another Example
  13. 13. @samueljscott | samueljscott.com | @logzio | logz.io Another Example
  14. 14. @samueljscott | samueljscott.com | @logzio | logz.io Do real marketing & PR and the best links will come themselves. You’ll never have to worry about Penguin.
  15. 15. @samueljscott | samueljscott.com | @logzio | logz.io
  16. 16. @samueljscott | samueljscott.com | @logzio | logz.io Questions? Samuel Scott Director of Marketing & Communications logz.io samuel@logz.io Click right for one more slide with links, references, and resources!
  17. 17. @samueljscott | samueljscott.com | @logzio | logz.io More Resources My essays at Moz and elsewhere: • An Introduction to PR for SEOs • The Coming Integration of PR & SEO • The Marketing Department of the Future • The Future of SEO in 2015 My prior presentations: • My Moz webinar • SMX West 2014 • SMX Milan 2013

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