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Eye Movement Analysis for an Augmenting Video Game Development

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Investigation Plan Presentation for my Master's Degree Project: Eye Movement Analysis for an Augmenting Video Game Development.

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Eye Movement Analysis for an Augmenting Video Game Development

  1. 1. eye movement analysis for an augmenting video game development investigation plan presentation january 20, 2009
  2. 2. PRESENTATION SUMMARY <ul><li>Characterization of the investigation problem </li></ul><ul><li>Project objectives and finality </li></ul><ul><li>State of the art </li></ul><ul><li>Project methodology </li></ul><ul><li>Chronogram </li></ul><ul><li>Expected results </li></ul>samuel de jesus almeida / sja@ua.pt
  3. 3. INVESTIGATION PROBLEM [1] <ul><li>Video game industry generates millions of dollars in sales: </li></ul><ul><ul><li>$45 billion by 2010 ( Hartig ) </li></ul></ul><ul><li>Video games must be appealing to the consumer: </li></ul><ul><ul><li>Achievable through gameplay, game mechanics and game interface quality. </li></ul></ul><ul><li>Sometimes video games are poorly developed. Why? </li></ul><ul><ul><li>Reduced testing or none at all. </li></ul></ul><ul><ul><li>Results in fragile game elements: gameplay, game mechanics and game interface. </li></ul></ul>samuel de jesus almeida / sja@ua.pt
  4. 4. INVESTIGATION PROBLEM [2] <ul><li>To overcome this problem, research is being conducted and products are being developed to assist in video game development & evaluation [ see State of the Art ]; </li></ul><ul><li>Much of the existing work uses traditional usability evaluation techniques: </li></ul><ul><ul><li>Not incorrect, but limited; </li></ul></ul><ul><li>Games are a product of their own nature: </li></ul><ul><ul><li>Proper evaluation techniques and development guidelines are required. </li></ul></ul>samuel de jesus almeida / sja@ua.pt
  5. 5. INVESTIGATION PROBLEM [3] <ul><li>It is necessary to look into new technologies as solutions for these problems: </li></ul><ul><ul><li>Eye tracking systems + other methods </li></ul></ul><ul><li>The big question: </li></ul><ul><li>In what way can the analysis of the ocular globe movement contribute to the development of guidelines that can assist in the evaluation of enjoyment in video games? </li></ul>samuel de jesus almeida / sja@ua.pt
  6. 6. PROJECT OBJECTIVES & FINALITY <ul><li>To identify the potentialities associated to the use of eye tracking technology as a method of usability evaluation; </li></ul><ul><li>To identify currently used methods for evaluating usability in a video game context; </li></ul><ul><li>To identify and build a case study; </li></ul><ul><li>To develop a list of guidelines that can be used in video game development as well as usability studies </li></ul>samuel de jesus almeida / sja@ua.pt
  7. 7. STATE OF THE ART [1] <ul><li>Human Visual System: </li></ul><ul><ul><li>Eye components </li></ul></ul><ul><ul><li>Eye muscles </li></ul></ul><ul><ul><li>Eye movements </li></ul></ul><ul><li>Eye Tracking Systems: </li></ul><ul><ul><li>Two common techniques </li></ul></ul><ul><ul><ul><li>Point of regard  video-based combined pupil/corneal reflection </li></ul></ul></ul><ul><ul><li>Eye tracking limitations </li></ul></ul><ul><ul><ul><li>Technical, data extraction, data interpretation </li></ul></ul></ul><ul><ul><li>Eye tracking potentialities </li></ul></ul><ul><ul><ul><li>Visual search, learning, visibility of features, ... </li></ul></ul></ul>samuel de jesus almeida / sja@ua.pt
  8. 8. STATE OF THE ART [2] <ul><li>Usability </li></ul><ul><ul><li>Definitions (ISO n.9241-11; Jakob Nielsen); </li></ul></ul><ul><ul><li>Evaluation methods; </li></ul></ul><ul><ul><li>Video game usability ? </li></ul></ul><ul><ul><li>Game experience </li></ul></ul><ul><li>Video Games </li></ul><ul><ul><li>VG taxonomies (M. Wolf, C. Crawford, Rollings & Adams); </li></ul></ul><ul><ul><li>First-Person Shooter & RPG genre </li></ul></ul>samuel de jesus almeida / sja@ua.pt
  9. 9. STATE OF THE ART [3] <ul><li>Video Game Evaluation (Research and Projects) </li></ul><ul><ul><li>Without Eye Tracking </li></ul></ul><ul><ul><ul><li>Melissa Federoff ‘s Heuristics and Usability Guidelines for the Creation and Evaluation of Fun in Video Games (2002) </li></ul></ul></ul><ul><ul><ul><li>Desurvire, Caplan & Toth’s Using Heuristics to Evaluate the Playability of Games (2004) </li></ul></ul></ul><ul><ul><ul><li>Kim et al.’s Tracking Real-Time User Experience - TRUE (2006) </li></ul></ul></ul><ul><ul><li>With Eye Tracking </li></ul></ul><ul><ul><ul><li>El-Nasr & Yan’s Visual Attention in 3D Video Games (2006) </li></ul></ul></ul><ul><ul><ul><li>Johansen, Norgaard & Rau’s Can Eye Tracking Boost usability evaluation of computer games (2008) </li></ul></ul></ul>samuel de jesus almeida / sja@ua.pt
  10. 10. METHODOLOGY <ul><li>Exploratory methodology: </li></ul><ul><ul><li>bibliographical research </li></ul></ul><ul><li>Methodological procedure: elaboration of case study </li></ul><ul><li>Data collection techniques: inquiry & eye tracking </li></ul><ul><ul><li>Inquiry: questionnaire instrumentation </li></ul></ul><ul><ul><li>Retrospective think-aloud process </li></ul></ul><ul><ul><li>Observation: video recordings, notes ( to be decided ) </li></ul></ul><ul><li>Participants: minimum of 15 </li></ul><ul><ul><li>Male or female </li></ul></ul><ul><ul><li>Divided into 3 groups: novice, regular , hardcore </li></ul></ul>samuel de jesus almeida / sja@ua.pt
  11. 11. CHRONOGRAM samuel de jesus almeida / sja@ua.pt
  12. 12. EXPECTED RESULTS <ul><li>Confirmation of eye tracking as a method for usability evaluation; </li></ul><ul><li>Different gaming experience results in different quantitative results; </li></ul><ul><li>Main expected result: data retrieved allows for the development of guidelines for the evaluation and augmenting of the development of video games; </li></ul><ul><li>Project serves as the foundation for future work and a possible methodology for v.g. development. </li></ul>samuel de jesus almeida / sja@ua.pt
  13. 13. NEXT ON THE AGENDA <ul><li>Augment State of the Art section </li></ul><ul><ul><li>Video game genres: rpg & fps; taxonomies </li></ul></ul><ul><ul><li>Find more recent projects that use eye tracking in video games; </li></ul></ul><ul><li>Elaborate the participant selection questionairre; </li></ul><ul><li>Decide video game to use during case study; </li></ul><ul><li>Prepare meticulously case study. </li></ul>samuel de jesus almeida / sja@ua.pt
  14. 14. THE END <ul><li>thank you! </li></ul>samuel de jesus almeida / sja@ua.pt
  15. 15. eye movement analysis for an augmenting video game development january 20, 2009 Samuel de Jesus Almeida / sja@ua.pt Mestrado em Comunicação Multimédia DeCA / Universidade de Aveiro

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