Mobile Games - Technology & Business Update

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Materi Seminar "Game Technology Business Update". Hari/Tanggal : Sabtu, 22 September 2012 di UNS Solo.

Mobile Games - Technology & Business Update

  1. 1. MOBILE GAMESTECHNOLOGY & BUSINESSby Samuel Henry Powerpoint Templates Page 1
  2. 2. ABOUT ME • Indie Gamedev (SHI) • Writer • Game Design Lecturer • Online Business Owner • IT Speaker & Activist • IGDA Coordinator • I2TY Coordinator FB: facebook.com/samuelhenryx Powerpoint Templates Page 2
  3. 3. What are mobile games?Games that run on a mobile device suchas a mobile phone, smartphone ortablet computer.Devices such as iPhone, Playbook, GalaxyTab, Windows Phone and Android devices. Powerpoint Templates Page 3
  4. 4. TOPICS 1. Mobile Game Trend 2. Mobile Game Business 3. Jump Into The Fire Powerpoint Templates Page 4
  5. 5. MOBILE GAME TRENDS Hardware trend Market share Powerpoint Templates Page 5
  6. 6. MOBILE GAME TRENDS Brand & OS trend Powerpoint Templates Page 6
  7. 7. MOBILE GAME TRENDS Platform trend mobile web Windows 8 HTML/CSS/Javascript C#, C++ Android iOS Windows Phone Java Objective C C# BlackBerry OS Java, web Boot2Gecko Bada HTML5 C++ webOS HTML5, C++ Powerpoint Templates Page 7
  8. 8. MOBILE GAME TRENDS Tools trend 2000 today – explosion of tools 100+ tools! Powerpoint Templates Page 8
  9. 9. MOBILE GAME TRENDS Tools trend Powerpoint Templates Page 9
  10. 10. MOBILE GAME TRENDS Apps trend Powerpoint Templates Page 10
  11. 11. MOBILE GAME TRENDS User trend Powerpoint Templates Page 11
  12. 12. MOBILE GAME TRENDS Conclusion? Mobile Games Industry = BIG OPPORTUNITY Powerpoint Templates Page 12
  13. 13. MOBILE GAMES BUSINESS Big Player: • EA Mobile - www.eamobile.com • Gameloft - www.gameloft.com • Rovio - www.rovio.com • Nexon - www.nexon.net • Zynga – company.zynga.com/games/mobile-games Powerpoint Templates Page 13
  14. 14. MOBILE GAMES BUSINESS Another Rising Star Player: • GREE – www.gree-corp.com • DeNA (ngmoco) – dena.jp/intl and blog.ngmoco.com Powerpoint Templates Page 14
  15. 15. MOBILE GAMES BUSINESS What platform to Choose? Powerpoint Templates Page 15
  16. 16. MOBILE GAMES BUSINESS Mobile Games Business Model 1. Ad supported. Example: Angry Birds on Android devices. 2. Microtransactions & Virtual Goods. Example: Tiny Tower. 3. Paid download. Example: Fruit Ninja in Apple 4. Subscription. Example: Gameloft Subscription. 5. Hybrids. Example: Infinity Blade. Paymium: paid download and microtransactions. Powerpoint Templates Page 16
  17. 17. Ad supported Powerpoint Templates Page 17
  18. 18. Ad supported Powerpoint Templates Page 18
  19. 19. Powerpoint Templates Page 19
  20. 20. Powerpoint Templates Page 20
  21. 21. Subscription Powerpoint Templates Page 21
  22. 22. Hybrids Powerpoint Templates Page 22
  23. 23. MOBILE GAMES BUSINESS Typical Big Player problems: • Massive games lead to massive investments • Difficult to be agile and flexible • Scheduling slips have a large impact • Difficult to sustain Powerpoint Templates Page 23
  24. 24. MOBILE GAMES BUSINESS With mobile games you can: • Build the smallest core experience • Grow and develop with something running • Allows for more creativity and flexibility • Identify potential problems early • Less wasted time and effort Powerpoint Templates Page 24
  25. 25. MOBILE GAMES BUSINESS Mobile Games Advantages? • HUGE user and market • Lots of development tools • Ready to use apps market • Mature business models • Friendly Enviroment for StartUps • Flexible monetization style Powerpoint Templates Page 25
  26. 26. MOBILE GAMES BUSINESS Mobile game developmen facts: Only 10% makes huge money Another 10% only survive 80% fail to make fortune Powerpoint Templates Page 26
  27. 27. MOBILE GAMES BUSINESS Failure factors: • Game design sucks • No marketing strategies • No business strategies • Sales vs Next project funds • Funding for Startup Powerpoint Templates Page 27
  28. 28. JUMP INTO THE FIRE7 Quickstarter Tips:1. Choose crossplatform tool2. Learn from tutorial, web forum, etc3. Build playable prototype/demo game4. Promote your game5. Analyze your users feedback6. Fix/Rebuild your demo game7. Repeat and Scale up…. Powerpoint Templates Page 28
  29. 29. JUMP INTO THE FIRE UNITY 3D Powerpoint Templates Page 29
  30. 30. JUMP INTO THE FIREUNITY 3D Powerpoint Templates Page 30
  31. 31. JUMP INTO THE FIRE Powerpoint Templates Page 31
  32. 32. JUMP INTO THE FIRE Powerpoint Templates Page 32
  33. 33. JUMP INTO THE FIRE Powerpoint Templates Page 33
  34. 34. JUMP INTO THE FIRE • New strengths of the mobile platform • Small, agile approaches have huge potential • Start everything with a small scope and grow • Leverage existing work and fellow developers • Make mistakes and evolve! Powerpoint Templates Page 34
  35. 35. JUMP INTO THE FIRE • New strengths of the mobile platform • Small, agile approaches have huge potential • Start everything with a small scope and grow • Leverage existing work and fellow developers • Make mistakes and evolve! Powerpoint Templates Page 35
  36. 36. END of PRESENTATION Questions? Email: samuelhenryx@gmail.com Powerpoint Templates Page 36

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