Dfsi Group1

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Recently submitted a research paper for evaluation at HCI-IDID, 10 Conference on the topic-
"Weekly Education Module For Rural India" proceedings of live project. Design4 Social
Impact done in workshop under Alumnus Kshitz Anand, UX Designer. {Approval awaited }

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Dfsi Group1

  1. 1. Design For Social Impact DFSI Design For Social Impact Weekly Education Module for Rural India Working to meet the United Nations Millennium Development Goals Divyanshu Bansal Ankita Gautam Anuraj Dadhich Sandeep Supal PRINCIPLES
  2. 2. CREATE AWARENESS Spreading Awareness to bridge the information gap between urban and rural areas can solve problems like: Poverty, Hunger, Unemployment, Health Concerns and Educational problems. PRINCIPLES
  3. 3. USER SURVEY P RINCIPLES
  4. 4. DATA ANALYSIS Name Occupation Medium of info Logistics and Frequency Usage of resource Info sharing acquisition travel {in a week} charges Lalchand Grocer TV/ city mkt. {5*2}+2 2-3 days New things in Gatherings, News paper daily market, new sales meetings at grocery +competition shops Debojit das Student School/TV {5*2}+2 Everyday Latest news, With school friends, News paper awareness teachers family Vikas saikia Chaiwala Radio, WOM 2 + e’ Everyday New stuff, With customers, visitors, News paper news rickshawala elections Tappan Panwala TV,WOM 2 + e’ Everyday New things , With customers, visitors, News paper News on current rickshawala affairs Anand layman TALKS/ TV News 2 + e’ Everyday Awareness on With people around, paper Healthcare, with friends & co workers latest news P RINCIPLES
  5. 5. READING – SECONDARY RESEARCH Images have a definite role in advertisements and promotional campaigns. They appeal to the audience's emotions. An advertisement must be a blend of motivating images and words of persuasion. These aspects of the image's appeal illustrate a broader observation about the attention getting process in advertising. References: Visual persuasion: the role of images in advertising By Paul Messaris The Effects of Advertising Appeal on Perceptions of Product Quality Kenneth G. DeBono and Michelle Packer, Union College Value-Expressive Versus Utilitasarian Advertising Appeals: When and Why to Use WHich Appeal J.S. Johar and M.Joseph Sirgy P RINCIPLES
  6. 6. AFFINITY DIAGRAM I PR NCIPLES
  7. 7. AFFINITY DIAGRAMS I PR NCIPLES
  8. 8. AFFINITY DIAGRAMS Questions Suggestions I PR NCIPLES
  9. 9. DESIGN SPACE C PRIN IPLES
  10. 10. DESIGN PROBLEM Identifying the need to bring in new modules of information from urban to rural areas on a frequent basis, brings in the idea of 'Weekly Educator', a weekly module of information for the remote rural areas of the country. These modules of information may vary from Governmental Reforms, Health Education and Awareness, Banking and Technology for Cottage Industries, etc. Weekly modules can be helpful to maintain a continuous flow of fresh information from urban to rural sections. These module can be governed by feedbacks from the concerned organizations and industries to include necessary and relevant information. Such a module of information is an info packet designed specifically for creating awareness in rural people about various problems that persist or may happen in future. C PRIN IPLES
  11. 11. FLOW OF INFORMATION C PRIN IPLES
  12. 12. PROTOTYPE P PRINCI LES
  13. 13. STRATEGY Financial Assistance: Organizations such as NGOs, Indian Medical Association, Banking sector, Technological sector can be approached with this idea. Advertisements in the indo module promote their organizations. Designers: Some organization like an NGO can take up a part time job of designing a weekly module in accordance with the feedbacks of the industry. Distribution Channel: Newspaper vendors, Post Offices, Hospitals, etc. can distribute this info module. Educators: Teachers, Sarpanch in Gram Panchayats, Post Masters or any educated person who understands this module (available in local language and images incorporated) can educate others. S PRINCIPLE
  14. 14. Design For Social Impact We really look forward to implement this idea. Thank you! PRINCIPLES

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