D4SI Presentation

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Design for Social Impact (D4SI) workshop presentation

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D4SI Presentation

  1. 1. Design For Social ImpactDFSIDesign For Social ImpactWeekly Education Module for Rural IndiaWorking to meet the United Nations Millennium Development Goals Divyanshu Bansal Ankita Gautam Anuraj Dadhich Sandeep Supal PRINCIPLES
  2. 2. CREATE AWARENESS Spreading Awareness to bridge the information gap between urban and rural areas can solve problems like: Poverty, Hunger, Unemployment, Health Concerns and Educational problems. PRINCIPLES
  3. 3. USER SURVEY P RINCIPLES
  4. 4. DATA ANALYSISName Occupation Medium of info Logistics and Frequency Usage of resource Info sharing acquisition travel {in a week} charges Lalchand Grocer TV/ city mkt. {5*2}+2 2-3 days New things in Gatherings, News paper daily market, new sales meetings at grocery +competition shops Debojit das Student School/TV {5*2}+2 Everyday Latest news, With school friends, News paper awareness teachers family Vikas saikia Chaiwala Radio, WOM 2 + e’ Everyday New stuff, With customers, visitors, News paper news rickshawala elections Tappan Panwala TV,WOM 2 + e’ Everyday New things , With customers, visitors, News paper News on current rickshawala affairs Anand layman TALKS/ TV News 2 + e’ Everyday Awareness on With people around, paper Healthcare, with friends & co workers latest news P RINCIPLES
  5. 5. READING – SECONDARY RESEARCHImages have a definite role in advertisements and promotional campaigns. They appeal tothe audiences emotions. An advertisement must be a blend of motivating images andwords of persuasion.These aspects of the images appeal illustrate a broader observation about the attentiongetting process in advertising.References:Visual persuasion: the role of images in advertisingBy Paul MessarisThe Effects of Advertising Appeal on Perceptions of Product QualityKenneth G. DeBono and Michelle Packer, Union CollegeValue-Expressive Versus Utilitasarian Advertising Appeals: When and Why to Use WHich AppealJ.S. Johar and M.Joseph Sirgy P RINCIPLES
  6. 6. AFFINITY DIAGRAM I PR NCIPLES
  7. 7. AFFINITY DIAGRAMS I PR NCIPLES
  8. 8. AFFINITY DIAGRAMSQuestions Suggestions I PR NCIPLES
  9. 9. DESIGN SPACE C PRIN IPLES
  10. 10. DESIGN PROBLEMIdentifying the need to bring in new modules of information from urban to rural areas on afrequent basis, brings in the idea of Weekly Educator, a weekly module of information forthe remote rural areas of the country. These modules of information may vary fromGovernmental Reforms, Health Education and Awareness, Banking and Technology forCottage Industries, etc.Weekly modules can be helpful to maintain a continuous flow of fresh information fromurban to rural sections. These module can be governed by feedbacks from the concernedorganizations and industries to include necessary and relevant information.Such a module of information is an info packet designed specifically for creating awarenessin rural people about various problems that persist or may happen in future. C PRIN IPLES
  11. 11. FLOW OF INFORMATION C PRIN IPLES
  12. 12. PROTOTYPE P PRINCI LES
  13. 13. STRATEGYFinancial Assistance: Organizations such as NGOs, Indian Medical Association, Banking sector, Technologicalsector can be approached with this idea.Advertisements in the indo module promote their organizations.Designers:Some organization like an NGO can take up a part time job of designing a weekly module inaccordance with the feedbacks of the industry.Distribution Channel:Newspaper vendors, Post Offices, Hospitals, etc. can distribute this info module.Educators:Teachers, Sarpanch in Gram Panchayats, Post Masters or any educated person whounderstands this module (available in local language and images incorporated) can educateothers. S PRINCIPLE
  14. 14. Design For Social Impact We really look forward to implement this idea. Thank you! PRINCIPLES

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