Café de colombia

1,231 views

Published on

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,231
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Café de colombia

  1. 1. CAFÉ DE COLOMBIA GROUP- 5, 8,14 HATERS MAKE ME FAMOUS!
  2. 2. MARKETING COMMUNICATION STRATEGY• Focused on logo Identification, which led to brand awareness• Target Customer: Educated and Young• Theme: Adventurous, Fun• Reached existing coffee drinkers• Healthier than substitutes – Less Caffeine
  3. 3. • Unique Identity JAUN VALDEZ• Increased Awareness• Brand Image• Symbol for all Columbian Coffee GrowersSTARBUCKS GOOD OR BAD?• Consumers price sensitive to packaged coffee but ready to pay high price at coffee houses• Likes of Starbucks took away business• Starbucks Image- More of an entertainment company that sells coffee• Tie-up with brazil
  4. 4. EMERGING MARKETS• Open a coffee house through out the globe• Will sell only Columbian Coffee – Charge premium• Attract youngsters• Increase Variants• Will continue to sell packaged coffee as before• Since price sensitive customers, new flavors, ready to eat variants can be developed
  5. 5. Campaign 1
  6. 6. Campaign 2

×