How To Get A Job In Online Marketing


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Impact Media\'s presentation to the Post Graduate students at Southampton University on \'How to Get a Job in Online Marketing\'

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How To Get A Job In Online Marketing

  1. 1. How to Get a Job in Online Marketing<br />14th Feb 2011<br />Mike Essex<br />
  2. 2. Agenda<br />What Employers Want<br />Killer CV Boosters<br />How to Get Head Hunted<br />How to Go Out and Get It!<br />Set Targets<br />Summary<br />
  3. 3. What Employers Want<br />
  4. 4. Example Job Advert<br />“The ideal candidate will be proactive with great enthusiasm and a motivation.” <br />“The candidate will be intuitive and creative within the Internet marketing field and possess strong organisation skills. <br />“You should be confident and out-going with the ability to communicate effectively with clients to meet their needs. <br />
  5. 5. Industry Expert’s View<br />“If I had to sum up the people I employ and why - it's passion, a passion to win and to understand...”<br />“The best building blocks to show that passion is practice, start a small project, something that isn't a great money making project, it could be about keeping chickens or cooking or football, but it has to be something you are passionate about.”<br />“When it comes to interviews you can show your marketing blog and your successes or failures on the subject blog. Never be a afraid of failure, without failure we don't learn how to succeed.”<br />Dave Naylor – Director of Search Marketing (Bronco) <br />
  6. 6. Play to Your Strengths<br />
  7. 7. Killer CV Boosters<br />Get extra (free) work experience<br />Highlight your strongest grades from University<br />Key essays / exams<br />Hobbies<br />References (even a lecturer)<br />Market yourself online<br />
  8. 8. Killer CV Example<br />Source:<br />
  9. 9. Get Head Hunted!<br />
  10. 10. Industry Expert’s View<br />
  11. 11. Twitter<br />Create a profile<br />Join debates<br />Add companies<br />Add industry experts<br />Retweet and DM<br />Start a trend<br />Use #hashtags<br />Lots of help online<br />
  12. 12. Linkedin<br />Create a profile<br />Include a full career history, photo and more<br />Join groups<br />Ask for recommendations<br />Request introductions<br />Connect with recruiters / recruitment agencies<br />Upgrade to pro to contact non connections ($25p/m)<br />
  13. 13. Facebook<br />25% of employers haverejected a candidateafter seeing their profileViadeo Feb 2010<br />Write carefully<br />Include career details<br />Join groups<br />Talk about work<br />Check adverts<br />Become a fan<br /><br />
  14. 14. Industry Expert’s View<br />
  15. 15. Blogging<br />Start a blog <br />Write about interests<br />Helps employers find you online<br />Extra work experience<br />Lets you test online marketing theories<br />Be positive<br />Add work portfolio<br />
  16. 16. Go Out and Get It!<br />
  17. 17. Job Boards<br />Make a (visible) profile<br />Create a detailed CV<br />Setup alerts<br />Apply for everything that fits<br />Connect with recruiters on Facebook, Twitter, Linkedin<br />
  18. 18. Search Locally<br />Check local websites<br />Pickup the phone<br />Local papers<br />Yellow pages <br />Local directories<br />
  19. 19. Recruitment Agencies<br />Find industry agencies<br />Get listed<br />Chase them<br />Remember they make money if they find you a job! <br />They want you to be employed...<br />
  20. 20. Be Original<br />Real Life Examples:<br />A Facebook advert asking for a job at Ogilvy<br />Google adverts for when staffsearch for their name<br />A student who posted shoes, trousers and a shirt with a slip saying “the rest of me will be there tomorrow for an interview”.<br /><br /><br />
  21. 21. Set Targets<br />
  22. 22. Targets and Tracking<br />Spreadsheets are your friend<br />Set daily, weekly, monthly goals<br />Monitor all jobs<br />Followup all contacts<br />Create email alerts<br />Take a long term view<br />Don’t get disheartened<br />
  23. 23. In Summary<br />Gather experience<br />Play to your strengths<br />Create profiles online<br />Connect with employers<br />Search online and offline<br />Track and optimise<br />
  24. 24. Good Luck!<br /><br />Stand 14<br />