Kaavo MSP Introduction 08182011


Published on

Introduction to Kaavo for application-centric cloud deployment and management

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Kaavo MSP Introduction 08182011

  1. 1. Monetizing Your Use of the Cloud, OneApplication at a Time Sam Somashekar Vice President, Marketing and Business Development July 2011 Copyright © 2011 Kaavo. All rights reserved. 0
  2. 2. Cloud Computing Adoption is Rising By 2020, Forrester estimates*: ► Public cloud market size: USD 159.3B (USD 25.5B in 2011) ► Virtual private cloud market: USD 66.4B (USD 7.5B in 2011) ► Private cloud market at USD 15.9B (USD 7.8B in 2011) * Source: InformationWeek News Network, April 26, 2011 Copyright © 2011 Kaavo. All rights reserved. 1
  3. 3. MSPs Can Capitalize on Cloud Revenue Streams► Infrastructure-as-a-Service (IaaS) • Rent out excess capacity on top of shared infrastructure► Operations Management Services • Stand up development / test environments at will► Application Deployment Services • Migrate/deploy customer applications into production cloud environments► Application Load Management Services • Throttle cloud resources based upon application load► Disaster Recovery / High Availability Services • Application recovery testing • Application re-deployment, dynamic recovery► All services are preconfigured, tested, and repeatable Copyright © 2011 Kaavo. All rights reserved. 2
  4. 4. Operational Challenges to Cloud Monetization MSP Concerns • How can I group infrastructure usage costs Accounting on a per application basis? • How do I secure customer applications in the cloud? Security and Data Privacy • How do I secure application data in the cloud? • How do I know which applications are accessing my cloud resources? Transparency • How are customer applications consuming my cloud resources? • How do I deploy/re-deploy customer applications after I obtain VMs? Ease of Deployment • How can I migrate legacy customer applications to my cloud? • How do I ensure customer applications arePerformance, Run-Time Service Level meeting usage demands? Management • How do I recover from and prevent failures? Copyright © 2011 Kaavo. All rights reserved. 3
  5. 5. Adopting the Cloud Involves Manual Work Software-as-a- Service SaaS • Salesforce.com Kaavo Manual Application and • Gmail Simplifies Deployment Steps Custom Workload Management Cloud Apps Adoption (Kaavo) Platform-as-a-Service PaaS • Force.com • Google AppEng • HerokuPublic Cloud Private Cloud• Amazon EC2 • Abiquo• GoGrid • Cloud.com• IBM Infrastructure as a Service (IaaS) • Eucalyptus• Rackspace • IBM• Terremark • VMWare• VerizonDatacenter• Cisco Datacenter with• Dell• EMC Virtualization Datacenter with• HP• VMWare Virtualization Copyright © 2011 Kaavo. All rights reserved. 4
  6. 6. Kaavo – The Missing Piece for Complete CloudLifecycle Management Application-centric cloud management solutions deliver single-click deployment automation and unified service level management of complex applications across public, private, and hybrid clouds. Benefits •Lower Costs •Speed Time-to-Market •Raise Service Quality Copyright © 2011 Kaavo. All rights reserved. 5
  7. 7. MSPs Gain Advantage with Kaavo-Enabled Value-Added Managed ServicesPreconfigured and Tested Managed Services► Application-Aware High Availability: Actively maintains uptime based upon the requirements of the covered application► Enhanced Remote Failover: Integrated automation and third-party tools provide reliable application-aware failover to remote datacenters► Fully Automated Disaster Recovery: Orchestrates failover from onsite datacenter to MSP cloud, taking into account application and service requirements► Application-Aware Automatic Scaling: Scale application deployment and performance based on service level objectives rather than infrastructure loading► Run-Time Service Level Management: Automate scheduled and unscheduled application production management tasks to guarantee high service levels (e.g. add or remove cloud-based resources dynamically)► Application Accounting and Security: Map accounting to cloud resource utilization per application or workload; auditing and access control Copyright © 2011 Kaavo. All rights reserved. 6
  8. 8. Application Deployment & Management VM Middleware Post- Deployment VM Acquisition Configuration Deployment Configuration Run-Time Scheduled Events Dynamic Workflow Maintenance Events Responses TasksManagement Amazon Abstracts the nuances of each cloud provider, while Rackspace exposing provider features System Definition IBM File MSP IaaS IMOD VMware Offering VCD Cloud.com Eucalyptus Copyright © 2011 Kaavo. All rights reserved. 7
  9. 9. Kaavo Removes Operational Challenges MSP Concerns Kaavo Solution Accounting Application-centric metering Encryption for cloud-based application Security and Data Privacy data; secure connectivity setup; best- practice security design; access control Audits; application-centric multi-cloud Transparency resource visibility Single-click best practice migration and Ease of Deployment deployment of applications; offsets lack of organizational IT knowledgePerformance, Run-Time Service Level Autopilot; application-centric Management accounting; best practice tuning Copyright © 2011 Kaavo. All rights reserved. 8
  10. 10. Kaavo – Real Value to MSPs  Lower the deployment cost, risk, and time of applications in the cloud Lower Costs, – Up to 30% reduction in administration costsImprove Time To Market – Up to 40% reduction in production support efforts – Up to 30% reduction in time-to-market  Dynamically manage run-time service levels and improve service quality by up to 20%Improve Quality of Service  Higher SLA levels than through either self-management or outsourced operations  Higher application, data and user security  Unambiguous implementation of customer processes Security  Guaranteed and verifiable certification of adherence for compliance audits  High application availability, improved disaster response rates Process Automation  Improved business agility  Lower service contract pricing Copyright © 2011 Kaavo. All rights reserved. 9
  11. 11. Why Kaavo? – Customer Success Stories"We have begun to deploy and manage our own mission-critical applications (CapCal, Cloud Lab and Browser Lab) onKaavo and it solves a whole bunch of issues for us whileopening up some amazing new possibilities. Ive been waitingfor something like this for a long time, I just didnt expect it tobe so awesome." Randy Hayes, Founder CapCal http://webinars.kaavo.com/Cloud-Testing-01-25-2011/Reduce-Costs-and- Maximize-Efficiency-with-Virtual-Test-Lab-25-Jan-2011.html“At Sellpoint we use Kaavo’s IMOD application for managingour complex mission critical infrastructure. IMOD makes iteasy for us to manage and support our cloud infrastructure."Sudhir Kulkarni, CTO and VP Engineering, SellPointhttp://demos.kaavo.com/SellPoint/Kaavo-Customer-Success-Story.html Copyright © 2011 Kaavo. All rights reserved. 10
  12. 12. Why Kaavo? – Accolades from Leading Media Sources► 6 Cloud Computing Rising Stars – SIIA► 15 Cloud Computing Firms to Watch – internet.com► Cool Vendor in Cloud Management – Gartner► Top 20 Cloud Computing Startup – InformationWeek► 15 Cloud Computing Companies to Watch – NetworkWorld► Top 10 Cloud Computing Startup – TechTarget Copyright © 2011 Kaavo. All rights reserved. 11
  13. 13. Why Kaavo? – Competitive Position / Differentiation► Top-down approach for the deployment and management of an entire application or workload, with guaranteed order of execution • A “controller” approach not impeded by application, server image, or deployment model changes► Standardized application deployment across clouds, enabling “cloud balancing” and facilitating migration to the cloud and between clouds • Supports all major public and private cloud providers • Abstracts the nuances of each cloud provider from the user while exposing individual features • OMG Cloud Standards Customer Council (CSCC) founding sponsor► Monitoring of application deployments for defined events and automates responses with complex actions► An enterprise solution for specifically deploying and managing cloud-based applications, and is not a “cloud-washed” datacenter automation tool for cloud lifecycle management► Application deployment and management with other orchestration tools are complex and limiting Copyright © 2011 Kaavo. All rights reserved. 12
  14. 14. THANK YOU Copyright © 2011 Kaavo. All rights reserved. 13
  15. 15. APPENDIX Copyright © 2011 Kaavo. All rights reserved. 14
  16. 16. Company Background► Headquartered in Stamford, CT► Founded in November 2007 by enterprise IT veterans with significant experience in delivering and managing secure, mission critical IT applications► Since the launch of Kaavo’s flagship product, IMOD, in January 2009, Kaavo has received many accolades from leading industry sources, customers and partners► Key partnerships and customers include: • IT Services providers: Cloud Optimization Group, IBM, NIIT, Wipro • Cloud Infrastructure Partners: Amazon, Cloud.com, Eucalyptus, IBM, Rackspace, Terremark • Cloud Technology Partners: Citrix, VMWare • ISVs: Canonical, Grid Robotics • Users: small and large across industries such as government, education, online media, insurance and IT service providers Copyright © 2011 Kaavo. All rights reserved. 15
  17. 17. Application Deployment & Management VM Middleware Post- Deployment VM Acquisition Configuration Deployment Configuration Run-Time Scheduled Events Dynamic Workflow Maintenance Events Responses TasksManagement Best-practice methodology captured in a single XML file Copyright © 2011 Kaavo. All rights reserved. 16
  18. 18. Kaavo Enables Customer ScenariosKaavo provides application-centric cloud management software to deliversingle-click deployment automation and unified service level managementof complex applications across public, private and hybrid clouds Single System Definition File captures all information regarding Unified Management application deployment and run-time management Cross platform (OS) support for dynamically creating and executing code Cross Platform Support in any programming language in response to events Deployment of an application across multiple clouds (public, private, or Distributed Deployment hybrid) and ability to manage complex custom distributed deployments Intuitive, central interface for single-click deployment and lifecycle Ease of Use management of complex multi-tier applications Automatic Resource Automated resource management for planned/unplanned events (i.e. Management adding/removing resources) Security and Workflow Encryption of persisted data in the cloud; workflow automation to handle Automation run-time exceptions Copyright © 2011 Kaavo. All rights reserved. 17
  19. 19. Representative Kaavo Customers► Enterprise • US Government • Large US insurance company • Large media company • Education (school district) • Finance • Technology service providers► Channel partners: IBM, NIIT, Wipro► ISVs: Canonical, CapCal► Online (SMB) • Website traffic rose 100% in 2010 from 2009 • Registered users rose 50% in 2010 from 2009 • 60-80 new online sign-ups per month► Overall revenues rose more than 500% in 2010 from 2009 • 2011 is looking even better Copyright © 2011 Kaavo. All rights reserved. 18
  20. 20. SellPoint Help real people sell real properties FAST! Copyright © 2011 Kaavo. All rights reserved. 19
  21. 21. SellPoint Infrastructure Description► 4 Million hits/day and 8 TB/month peak► Proprietary SaaS application: Apache / Tomcat► Application re-architecture: Hybrid (cloud and hosted)► Each cloud instance self-sufficient: data pushed hourly Active Product Tour Engagement Trend 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 - Oct-08 Nov-08 Dec-08 Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Opens Minutes Copyright © 2011 Kaavo. All rights reserved. 20
  22. 22. Kaavo Helps SellPoint Manage in the Cloud► Capacity: On-Demand scaling and dynamic provisioning • Holiday shopping: Peak in Q4, cliff in Q1 • New manufacturer clients • New products► Automated order-of-operations deployment and management within test and production environments • Keep costs down: Paying for usage, and IT team size (reduction by 30% of manpower costs)► 60% fixed-cost savings using elasticity► Time-to-Market • Customized to about 160 retail sites and go-live schedules • Rapid releases and change management► Security • Only public domain data on cloud • Confidential data on private hosting► Reliability: Leverage redundancy and cloud-to-cloud► Runtime management and monitoring Copyright © 2011 Kaavo. All rights reserved. 21
  23. 23. For More Information…► Technical Documentation: http://wiki.kaavo.com► Overview of Cloud Space and how Kaavo fits in: http://demos.kaavo.com/Cloud-Architecture/End-to-End-Cloud- Solution.swf (less than 5 minutes)► High Level Kaavo Technology Overview: http://demos.kaavo.com/IMOD-Tech/IMOD-Tech- Overview_controller.swf (less than 5 minutes)► Demo of Kaavo Solution: http://demos.kaavo.com/Short- Demo/Kaavo_IMOD_Demo.swf (less than 3 minutes)► Training webinars and demos: http://www.youtube.com/kaavoinfo Copyright © 2011 Kaavo. All rights reserved. 22