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Fb vs orkut


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Fb vs orkut

  1. 1. SUZLONS<br />
  2. 2. History<br />Orkut was founded by OrkutBüyükköktenin January 24 2004 .Later acquired by google.<br />Orkut is famous in Brazil (50.6%) and India (20.4%)<br />Facebook was founded by  Mark Zuckerberg  in 2004 at Harvard university as a on-line network to connect with friends.<br />Facebook transformed as a platform where programmers can create applications on it,Today there are 800,000 developers around the word.<br />
  3. 3. SWOT ANALYSIS<br />
  4. 4. Facebook and orkut in India over the years<br />
  5. 5. Why people leave orkut and migrate to Facebook?<br />Privacy<br />Networking restricted<br />Design<br />Tags in photos<br />Pluggins & Social Gaming <br />Virtual Gifts<br />Feeds of activities<br />Status<br />History of friendships<br />
  6. 6.
  7. 7. How Orkut can defend its market share?<br />Increase more application capability.<br />Re-design the site with more of end user customization (Market Mixing).<br />Enhance the privacy and security of the profiles created by the end users.<br />Increase further end-user touch points and emotional quotients like Virtual gifts.<br />Implementing Social gammings.<br />Marketplace:One can add pictures to the articles that are selling, see the products of their friends and look into other networks. One can also make a list of things they want to buy.<br />Implementing few regional languages depending on the geographical market like Hindi for Indian users.<br />
  8. 8. Thank You<br />Open to queries?<br />Ref:<br />ComScore media metrix<br /><br /><br />