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<ul><li>18% : Proportion of TV Branding 2.0 & Social Media

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18% : Proportion of TV advertising campaigns generating positive ROI 54 cents : Average return in sales for every $1 spent on advertising 56% : Proportion of people who avoid buying products from companies who they think advertise too much 256% : The increase in TV advertising costs in the past decade 84% : Proportion of B2B marketing campaigns resulting in falling sales 100% : The increase needed in advertising spend to add 1-2% in sales 90% : Proportion of people who can skip TV ads who do skip TV ads 14% : Proportion of people who trust advertising information 80% : Market share of video recorders with ad skipping technology in 2008 95% : The failure rate for new product introductions 117 : The number of prime time TV spots in 2002 needed to reach 80% of adult population – up from just 3 in 1965 3000 : Number of advertising messages people are exposed to per day 65% : Proportion of people who believe that they are constantly bombarded with too much advertising 69% : Proportion of people interested in technology or devices that enable them to skip or block advertising Crisis in Mass Marketing http://managementchords.blogspot.com

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