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Implications <ul><li>Reached the tipping point Branding 2.0 & Social Media

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Implications Reached the tipping point The static web maturing Monologue marketing out Live Web (a/k/a Blogosphere) is making information transparent as well as authentic Word travels fast People are more likely to act on a peer’s recommendation by factor X Marketing is a reflection of social paradigms The new social media and networks changing customer expectation and behavior http://managementchords.blogspot.com

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