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Short analysis of


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A short analysis of www;

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Short analysis of

  1. 1. Short analysis of
  2. 2. Targeted customer group <ul><li>People from 30 to 50 </li></ul><ul><li>First class travellers </li></ul><ul><li>Can spend a lot of money (Average Income) </li></ul><ul><li>Wants a unique hotel experience </li></ul>
  3. 3. What online customer service do they offer? <ul><li>They find the best avilable rate </li></ul><ul><li>If the customer finds a better rate on an other OTA Design Hotels will checkt it and will match the rate if it's right. </li></ul><ul><li>The customer can join the Design Hotels Club and gets a lot of benefits </li></ul>
  4. 4. How does it differ from Expedia? <ul><li>You can only book the hotel (not the flight or a car) </li></ul><ul><li>It offers only Design Hotels </li></ul>
  5. 5. What ypes of customer communication methods does it use? <ul><li>It has a Design Hotels Blog </li></ul>
  6. 6. Who are the partners? <ul><li>The Crane.Tv - online magazine for contemporary culture </li></ul><ul><li>Maginwulf – Brandspaces and Products </li></ul><ul><li>Time to Tease – Consulting agency </li></ul>