The introduction of change


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The NRL has taken various approaches to its administrative side of the game, whether it is expansion of the game, negotiating broadcast rights, player misbehaviour and misconduct and various other issues in the game. Issues that use to be decided among a string of members from separate boards, the Australian Rugby League (ARL), and News Ltd, will now be decided by a new Independent Commission.

Under the current structure, the game is governed 50/50 by its owners, News Ltd and the ARL. News is transferring its half-share of the game to the ARL, which is being restructured under a new constitution as the Australian Rugby League Commission, aligning the eight commissioners, the NSWRL, the QRL, CRL and the 16 NRL clubs as new members under one roof.

The introduction of the new Independent Commission was suppose to occur on November 1, possibly a little later, with a variety of issues still to be resolved between the stakeholders ARL, QRL, NSWRL and News Ltd.

So, how will the commission benefit Rugby League when resolving some of its major issues?

Firstly, it will negotiate the upcoming T.V broadcast rights, followed by expansion of the League, a rise in the salary cap, progression of grass roots footy and the rescheduling of rep games.

All of these areas are a major focus for the Commission, and if handled right, could lead Rugby League into a very successful future.

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The introduction of change

  1. 1. THE INTRODUCTION OFCHANGESam Nolleru3038702
  2. 2. Overview The NRL in Recent Years  Who/What is the NRL?  Why do they need an Independent Commission? Who is on the new commission and why/how did they get there? What are they going to do?  Negotiating a T.V broadcast rights deal  Competition expansion  Increasing the salary cap  Rescheduling the Rep Season  Development of Grassroots footy Conclusion – Will it work?
  3. 3. The NRL in Recent Years Who/What is the NRL?  National Rugby League, 16 teams from 3 states & NZ.  The NRL is owned 50/50 by both News Ltd and the ARL  ARL is made up from NSWRL and QRL Past years have painted an ugly public image of the game  DUI  Assault  Salary cap scandal  Match fixing  Clubs going into serious debt Something had to be done, so with the T.V rights coming up, it was decided that an independent commission would be able to tackle the games biggest issues without the previous personal agendas and bias that have plagued the game internally.
  4. 4. Who is apart of theCommission? 8 Independent Commissioners John Grant, Chairman – Former QLD international and managing director in internet technology company Data3 Catherine Harris – Chairperson of Harris Farm Markets Ian Elliot - Brand strategist and former chairman and managing director of George Patterson Bates Peter Gregg - Executive director and chief financial officer of Leighton Holdings Gary Pemberton - Former chairman of QANTAS and SOCOG Jeremy Sutcliffe – CSR chairman Wayne Pearce - Balmain Tigers, NSW and Australian legend Chris Sarra - Executive director of Queensland Technology’s Stronger Smarter Institute, Aboriginal Educator Why them?  Each member has either business or sporting experience, with the majority having detailed experience in overseeing/running a complex organisation.
  5. 5. What is the Independent Commission going todo? Negotiating a T.V broadcast rights deal Bidding war between media moguls for next 5 year contract Last contract was worth $500 million, this one is suppose to fetch between $900 m and $1.4 billion By turning the sport into a more watchable product, they are able to sell more expensive advertising space to the broadcasters and sponsors – commodification. Will be a big boost for existing clubs, with 14 of the 16 running with substantial debt Once money is secured, many aspects of the game can improve
  6. 6. Expanding the Competition Recent push of AFL into League strongholds such as Western Sydney and Gold Coast Plans to add two new teams in 2015 Teams suggested for; Ipswich, Sunshine Coast, Central QLD, Perth, Adelaide, Central Coast, Paupa New Guinea, Fiji and Wellington Would rather add new teams than relocate
  7. 7. Increasing the Salary Cap A more expensive T.V deal, means more distribution of revenue to clubs, therefore allowing a rise in the salary cap and the average player wages Salary cap is expected to rise from $3.7 million to possibly $7 million Possibly match those of AFL, Union and Super League – stop the flow of players leaving the NRL for bigger contracts
  8. 8. Representative Football Rescheduling of the State of Origin series to Monday Nights Scrapping the City vs Country and ANZAC test Its about maximising profit from these games, but also maintaining player welfare Not to long a turnaround between rep and club games Monday night games are expected to move to Sunday twilight timeslot – loss in revenue
  9. 9. Grassroots Football New Rugby League headquarters aligns the games administration under one roof Provide better and more direct funding to local/community/school Rugby League Attempt to tackle the expansion into Western Sydney, League’s heartland Adapting weight for age style competitions at junior and schoolboy level
  10. 10. Conclusion The introduction of the Independent Commission will free up the business side of things for the game, allowing itself to focus on a goal of expanding and developing youth whilst reaping the benefits financially from the commodification of the new T.V rights deal.