VIsual Support to Interactive TOurism in Tuscany                        POR CREO FESR 2007-2013                         As...
Consortium        Il Progetto è iniziato nell’Ottobre 2009 ed è finanziato dalla Regione Toscana        POR CREO FESR 2007...
The project VISITO Tuscany             Proposal submitted: March 2009             Approved: September 2009             Sta...
VISITO Tuscany goalsDesign and develop a system to help tourists visiting art citiesRealize a geo-referenced interactive g...
VISITO: the basic idea | 1/3    Before the visitTour planning using data bankand experiences of other users               ...
VISITO: the basic idea | 2/3    Before the visit                                     During the visitTour planning using d...
VISITO: the basic idea | 3/3    Before the visit                                     During the visit                After...
Before the visit | 1/4Users can plan their touritineraries from VISITO Tuscany’sweb sitePoint Of Interest (POI) arepresent...
Before the visit | 2/4For each POI VISITO Tuscany   web sites offers a detailed   info cardInfo cards are constantly    en...
Before the visit | 3/4   User can make a virtual 3D tour around the most important monuments and   building they are going...
During the visit | 1/3Pictures taken by the user are analyzed using image recognition techniques   User can get informatio...
During the visit | 2/3An interactive map shows POIs close to theuser   POIs are displayed on an interactive     map. Tappi...
During the visit | 3/3User can:   Read the info card     Look at the gallery of Alinari Archives pictures (www.alinariarch...
After the visit | 1/2     Pictures taken by users are stored in the system and placed on top of an high     resolution 3D ...
After the visit | 2/2  The users can  manage the photo  album of the visit  and share pictures               Sam H. Minell...
EDU-Tainment: Treasure-CityVisual Treasure City is a game which takes place in thehistorical quarters of Pisa. The goal of...
Tourism, Territory, CulturePhotography by Sam H. Minelli/ Alinari Archives (all right reserved)                       Sam ...
Press Releasehttp://www.visitotuscany.it/index.php/it/rassegnastampa                    Sam H. Minelli – Alinari 24 ORE (2...
Advantages•   Public Administration: dissemination and local marketing•   Local subjects (infopoint, etc.): information se...
Try it!                                                          VISITO free download on iTunes (iPhone)VISITO free downlo...
If you are far from Tuscany…use some samples         Sam H. Minelli – Alinari 24 ORE (2011)
Sam H. Minelli                    Head of the Business Innovation Unit                    Alinari 24 ORE SpA (Gruppo 24 OR...
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Visito Tuscany (Sam Minelli)

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VISITO Project Goals: Design and develop a system to help tourists visiting art cities

Realize a geo-referenced interactive guide on smart-phones and on the Internet

Image-based: interaction through images (pictures as queries), management of very large image archives

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Visito Tuscany (Sam Minelli)

  1. 1. VIsual Support to Interactive TOurism in Tuscany POR CREO FESR 2007-2013 Asse 1, attività 1.1, linea di intervento D
  2. 2. Consortium Il Progetto è iniziato nell’Ottobre 2009 ed è finanziato dalla Regione Toscana POR CREO FESR 2007-2013 Asse 1 Attività 1.1 Linea di intevento D.ISTI-CNR (Pisa) Visual Computing Lab Networked Multimedia Inf. Syst. Lab High Performance Computing LabIIT-CNR (Pisa) Security LabAlinari 24 Ore (Firenze)Hyperborea (Pisa)3Logic (Pisa) Sam H. Minelli – Alinari 24 ORE (2011)
  3. 3. The project VISITO Tuscany Proposal submitted: March 2009 Approved: September 2009 Started: October 2009 Length: 24 months Cost: 3.838.603,66 € Funding: 2.549.611,47 € Contacts: info@visitotuscany.it Website: www.visitotuscany.it Sam H. Minelli – Alinari 24 ORE (2011)
  4. 4. VISITO Tuscany goalsDesign and develop a system to help tourists visiting art citiesRealize a geo-referenced interactive guide on smart-phones and on the InternetImage-based: interaction through images (pictures as queries), management of very large image archives Sam H. Minelli – Alinari 24 ORE (2011)
  5. 5. VISITO: the basic idea | 1/3 Before the visitTour planning using data bankand experiences of other users Sam H. Minelli – Alinari 24 ORE (2011)
  6. 6. VISITO: the basic idea | 2/3 Before the visit During the visitTour planning using data bank Automatic localization of theand experiences of other users user and user interest Pictures taken by the user are analyzed using image recognition techniques Relevant personalized touristic information is sent to the user Web pages, phone calls, … Sam H. Minelli – Alinari 24 ORE (2011)
  7. 7. VISITO: the basic idea | 3/3 Before the visit During the visit After the visitTour planning using data bank Automatic localization of the Pictures taken by users areand experiences of other users user and user interest stored in the system and placed on top of an high resolution 3D model of the subject to support the virtual visit Pictures taken by the user are analyzed using image recognition techniques Relevant personalized touristic information is sent to the user Web pages, phone calls, … Sam H. Minelli – Alinari 24 ORE (2011)
  8. 8. Before the visit | 1/4Users can plan their touritineraries from VISITO Tuscany’sweb sitePoint Of Interest (POI) arepresented to the user in severalway:Visually highlighted on the citymapClustered according to category orpopularityCollected and ordered in pathsdesigned by experts Sam H. Minelli – Alinari 24 ORE (2011)
  9. 9. Before the visit | 2/4For each POI VISITO Tuscany web sites offers a detailed info cardInfo cards are constantly enrichedUsers can build their own path to plan their city tour;Using a smart-phone they can review on the mobile device the paths during the visit and get more information on what they are visiting. Sam H. Minelli – Alinari 24 ORE (2011)
  10. 10. Before the visit | 3/4 User can make a virtual 3D tour around the most important monuments and building they are going to visit (main squares of Florence, Pisa and San Gimignano) Sam H. Minelli – Alinari 24 ORE (2011)
  11. 11. During the visit | 1/3Pictures taken by the user are analyzed using image recognition techniques User can get information about a monument/building taking a photo with their smart-phone. VISITO Tuscany recognize the subject and a relevant and personalized touristic information is sent to the user 1: Take a picture 2: Recognize 3: Describe… Sam H. Minelli – Alinari 24 ORE (2011)
  12. 12. During the visit | 2/3An interactive map shows POIs close to theuser POIs are displayed on an interactive map. Tapping on a POI user can see the related info card VISITO Tuscany recognizes the subject and a relevant and personalized touristic information is sent to the user Paths created by the user on the web site are also displayed on the map Sam H. Minelli – Alinari 24 ORE (2011)
  13. 13. During the visit | 3/3User can: Read the info card Look at the gallery of Alinari Archives pictures (www.alinariarchives.it) Zoom images Locate the place on the map Sam H. Minelli – Alinari 24 ORE (2011)
  14. 14. After the visit | 1/2 Pictures taken by users are stored in the system and placed on top of an high resolution 3D model of the subject to support the virtual visit Users can: • Virtually review the visit • Create photo albums, also using material contained in the system • Publish and share their pictures, comments, experiences, with other users Sam H. Minelli – Alinari 24 ORE (2011)
  15. 15. After the visit | 2/2 The users can manage the photo album of the visit and share pictures Sam H. Minelli – Alinari 24 ORE (2011)
  16. 16. EDU-Tainment: Treasure-CityVisual Treasure City is a game which takes place in thehistorical quarters of Pisa. The goal of the game is tofollow an itinerary in stages, covering places of historicaland artistic relevance, with a mechanism similar to atreasure hunt.http://www.visitotuscany.it/cacciaaltesoro.html.The Associazione Ami ci del Gioco del Ponte ha vecollabora ted to create one itinera ry of this ga me(http://www.ami cidelgiocodelponte.it/) Sam H. Minelli – Alinari 24 ORE (2011)
  17. 17. Tourism, Territory, CulturePhotography by Sam H. Minelli/ Alinari Archives (all right reserved) Sam H. Minelli – Alinari 24 ORE (2011)
  18. 18. Press Releasehttp://www.visitotuscany.it/index.php/it/rassegnastampa Sam H. Minelli – Alinari 24 ORE (2011)
  19. 19. Advantages• Public Administration: dissemination and local marketing• Local subjects (infopoint, etc.): information services to tourist• Businesses related to tourism: (tour operators, airlines, local cultural associations, hoteliers, etc.): enhancement of trips• Advertisement Contact VISITO team and we will draw the possible advantages for your specific profile! Sam H. Minelli – Alinari 24 ORE (2011)
  20. 20. Try it! VISITO free download on iTunes (iPhone)VISITO free download on Android StoreGo to the market and search for the Go to the market and search for the application called VISITO Tuscany (just application called VISITO Tuscany (just use use keywords as the word "visit") or: keywords as the word "visit") or:From your phones browser to navigate this From your phones browser to navigate this URL: market://details?id=it.visitotuscany URL: http://itunes.apple.com/it/app/visito- tuscany/id438676005?mt=8 Sam H. Minelli – Alinari 24 ORE (2011)
  21. 21. If you are far from Tuscany…use some samples Sam H. Minelli – Alinari 24 ORE (2011)
  22. 22. Sam H. Minelli Head of the Business Innovation Unit Alinari 24 ORE SpA (Gruppo 24 ORE) www.alinari.com Largo Fratelli Alinari 15, 50123 Florence ITALYSam H. Minelli – Alinari 24 ORE (2011)

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