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Personal Branding<br />
Personal Branding<br />People are interested in real stories, <br />from real people.<br />
You are the brand<br />Personal Branding<br />The first media angle – is you <br />the entrepreneur.<br />
You are the brand<br />Personal Branding<br /> People want to live vicariously <br />through you. <br />Become part of the...
You are the brand<br />Personal Branding<br />The trick is to open yourself up, be authentic & transparent.<br />
You are the brand<br />Personal Branding<br />Tell people more about yourself than intuition tells us to.<br />
Building your brand<br />Personal Branding<br />Make the link between you and your brand. <br />Make sure people know the ...
Building your brand<br />Personal Branding<br />Stand for something. Be controversial. <br />It’s OK to have an enemy,<br ...
Building your brand<br />Personal Branding<br />Make sure there is philosophical alignment between your personal and start...
Using Social Media<br />Personal Branding<br />All social media tools are created equal.<br />
Using Social Media<br />Personal Branding<br />Social media is a long term investment. <br />
Using Social Media<br />Personal Branding<br />Engage in the conversation. <br />Dialogue, not monologue. <br />
Using Social Media<br />Personal Branding<br />Your social media output should be viewed as a valuable resource to them.<b...
Using Social Media<br />Personal Branding<br />The best social media tools are those you use properly. <br />Choose a coup...
Attend Events<br />Personal Branding<br />Real life catch ups are infinitely more valuable than on line conversation.<br />
Attend Events<br />Personal Branding<br />View on line relationships as a starting point for future physical interaction. ...
Attend Events<br />Personal Branding<br />Help others in your community, without any desire for reciprocation <br />
Attend Events<br />Personal Branding<br />Choose a few events you like. <br />Invest in them. <br /> Take the relationship...
Equity transfer<br />Personal Branding<br />Cross fertilize brand efforts.<br /> Personal brand comes before your business...
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Personal Branding - Startup School

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* The charts are replicated to show content discussed under each. A brief presentation from 'Personal Branding' of the type of entrepreneurial goodness which is being taught at Startup School in Sydney 21st-22nd of Nov. . If you think these little nuggets of insight are valuable... then the 2 day event will blow your mind! Steve. http://www.startupschool.com.au/

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Personal Branding - Startup School

  1. 1. Personal Branding<br />
  2. 2. Personal Branding<br />People are interested in real stories, <br />from real people.<br />
  3. 3. You are the brand<br />Personal Branding<br />The first media angle – is you <br />the entrepreneur.<br />
  4. 4. You are the brand<br />Personal Branding<br /> People want to live vicariously <br />through you. <br />Become part of the brand story. <br />Let people barrack for you.<br />
  5. 5. You are the brand<br />Personal Branding<br />The trick is to open yourself up, be authentic & transparent.<br />
  6. 6. You are the brand<br />Personal Branding<br />Tell people more about yourself than intuition tells us to.<br />
  7. 7. Building your brand<br />Personal Branding<br />Make the link between you and your brand. <br />Make sure people know the two parts are married.<br />
  8. 8. Building your brand<br />Personal Branding<br />Stand for something. Be controversial. <br />It’s OK to have an enemy,<br /> create a conversation.<br />
  9. 9. Building your brand<br />Personal Branding<br />Make sure there is philosophical alignment between your personal and startup brand. <br />
  10. 10. Using Social Media<br />Personal Branding<br />All social media tools are created equal.<br />
  11. 11. Using Social Media<br />Personal Branding<br />Social media is a long term investment. <br />
  12. 12. Using Social Media<br />Personal Branding<br />Engage in the conversation. <br />Dialogue, not monologue. <br />
  13. 13. Using Social Media<br />Personal Branding<br />Your social media output should be viewed as a valuable resource to them.<br />
  14. 14. Using Social Media<br />Personal Branding<br />The best social media tools are those you use properly. <br />Choose a couple and invest effort in them. <br />
  15. 15. Attend Events<br />Personal Branding<br />Real life catch ups are infinitely more valuable than on line conversation.<br />
  16. 16. Attend Events<br />Personal Branding<br />View on line relationships as a starting point for future physical interaction. <br />
  17. 17. Attend Events<br />Personal Branding<br />Help others in your community, without any desire for reciprocation <br />
  18. 18. Attend Events<br />Personal Branding<br />Choose a few events you like. <br />Invest in them. <br /> Take the relationship beyond the event. <br />
  19. 19. Equity transfer<br />Personal Branding<br />Cross fertilize brand efforts.<br /> Personal brand comes before your business brand.<br />Use you, to build ‘it’.<br />

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