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The digital workplace manifesto - Interaction 2013

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Talk given at Interaction 2013 on digital working and the need to preserve what matters to employees as we develop technology roadmaps.

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The digital workplace manifesto - Interaction 2013

  1. 1. Sam Marshall @sammarshall
  2. 2. Digital workplace Traditional Intranet News Web Conferencing RSS feeds Employee self- service Advanced Intranet E-mail Telepresence Twitter feeds Collaboration tools for internal teams Instant messaging Extranet HR Systems Policies Corporate information Phone book Micro- blogging Internal social networks External social networks Document Management CRM Supply chain management Desktop Office Applications Online Office applications © IBF 2010
  3. 3. “It’s a Unix system – I know this!”
  4. 4. It’s not just the movies According to UK ONS by end of 2012 that figure was.. 21m In 2000, Forrester estimated that by 2003 41m people in the UK would use mobile devices to access the internet.
  5. 5. So what does that tell us? We’re pretty bad at predicting how technology will be used in practice Technology increases options for how we work, but doesn’t give us a plan We should define the principles of what matters to people, and keep that as the constant as our digital workplaces evolve
  6. 6. 1. Work is no longer a place. Let me be productive where I choose, but respect my home life too. Working from home can lead to a 13-20% increase in productivity
  7. 7. “ We need to stop thinking of work as a destination and ask ourselves: what’s the best place for me to work today?” —Dave Coplin, Microsoft
  8. 8. 2. Manage the outcome, not the process. Trust that I’m working productively when you can’t see me, but hold me accountable for the results. Best Buy saw a 35% increase in productivity in departments adopting a results-oriented approach
  9. 9. The challenge of remote knowledge work • Trust between employees not by managers may be the issue • Management by results gets harder the more creative it is • The onus moves to employees to ‘work out loud’ • Introverts may need a different approach 73% of office workers felt remote workers wouldn’t work as hard
  10. 10. 3. The digital workplace should be a pleasure to use. If it’s not as good as my digital home life, let me bring in my own solutions.
  11. 11. Does your head office look like this…
  12. 12. But your digital workplace look like this?
  13. 13. 4. Collaboration only works if we do it the same way. The best tool is the one we all use, otherwise we create digital divides to match physical ones.
  14. 14. 5. Let me be myself online. My profile is who I am in the digital workplace, and many of my working relationships may be with people I don’t get to meet.
  15. 15. 6. Learning is good for me and the company. Give me the opportunity to acquire knowledge from outside and in, and the chance to use it well.
  16. 16. MooC • Coursera.com • Code Adademy
  17. 17. 7. Not everyone is an early-adopter. Give support and guidance to those that need it, but also freedom to learn by playing for the self-starters. 40% of social network users say they are easier to use than workplace software. 44% of employees say insufficient training is a barrier to adopting new workplace technologies.
  18. 18. Skills you might need… • Understand cloud storage • Apply metadata • Use group calendaring • Manage access control lists • Plan audience targeting • Understand presence • Manage 3rd party add-ons • Understand two-factor authentication
  19. 19. “Nobody went on a training course for Facebook…” http://www.youtube.com/watch?v=wMZaKnYCFpc
  20. 20. Diffusion of innovation curve http://blog.yammer.com/blog/2012/01/how-much-adoption.html
  21. 21. 8. Work doesn’t stop at the firewall. Our digital workplace should encompass customers, suppliers, partners and contacts.
  22. 22. 9. Everything should be geared to helping me do the work that matters. Remove the irritants like multiple logins. You know who I am – once I’m logged in I should get everywhere I need to go.
  23. 23. GSK office via Forbes.com
  24. 24. 10. Working relationships involve understanding each other. Let me express my views and I’ll listen to yours. 39% of “best places to work” have social intranet spaces vs industry average of 17%.
  25. 25. “Internal communication is the process by which the bosses tell everyone what is happening, followed by a feedback stage where everyone can tell the bosses what is really happening.” —Guy Browning
  26. 26. 11. If I don’t like it, I can always leave.
  27. 27. The Digital Workplace Manifesto 1. Work is no longer a place. 2. Manage the outcome, not the process. 3. The digital workplace should be a pleasure to use. 4. Let me be myself online. 5. Learning is good for me and the company. 6. Not everyone is an early-adopter. 7. Work doesn’t stop at the firewall. 8. Everything should be geared to helping me do the work that matters. 9. Working relationships involve understanding each other. 10. Collaboration only works if we do it the same way. 11. If I don’t like it, I can always leave Download the poster: www.clearboxconsulting.co.uk/di gital-workplace-manifesto
  28. 28. sam@clearboxconsulting.co.uk www.clearboxconsulting.co.uk @sammarshall
  29. 29. References/Credits Original cartoons commissioned by ClearBox from: www.businessillustrator.com & Duncan Scott (1) 13% - Stanford University study http://www.stanford.edu/~nbloom/WFH.pdf, 20% - BT case study www.anywhereworking.org/case-studies/ Office layout at GSK: www.forbes.com July 16th (2) 73% Stat from Ipsos MORI poll of a representative GB sample of 1,000 office workers. http://anywhereworking.org (3) Cisco Connected World report 2011" www.cisco.com/en/US/netsol/ns1120/ Old office pjoto: http://www.old- picture.com/american-legacy/001/Workers- Office-Women.htm (7) Oracle study “Enterprise 2.0: Driving creativity, productivity and collaboration” (10) Digital workplace survey by NetJMC http://t.co/M5IsOSfF

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