Public Relations refers to the practice of regulating the kind and the level of information shared between individual or businesses and consumers. Through Public Relations, a company is able to elevate its brand presence by informing the public about new launches, latest appointments or anything related to the organisation in the form of news which does not require any direct payment.
While at a nascent stage, Public Relations(PR) did not gain much acceptance by companies. But as time passed and competition level rose, they started embracing PR to survive in the Indian market. Know about history and growth of public relations in India.