Evaluation- question 2

1. Sam Jenkins

2. Colour
 I have tried to keep my colour
scheme as green as possible
through my photos this ties in well
with the nature side of the Indie
genre.
 I felt that blue text would work
well with this colour scheme but I
was wrong, all my audience
feedback after the first post of the
digi pack suggested that I should
change the colour to a lighter
one, so I chose white. And
changed all the text to keep up
coherency.
 I used a green, yellow and blue
colour scheme to represent nature
and all its natural beauty, my
audience said this worked very
well because they could tell this
was for an indie genre

3. Font Type and Size
 I used a website known as Dafont .com to source my fonts, I
couldn’t download them properly so instead I print screened
them and edited the colour in Photoshop.
 I chose a number of different fonts for trials but in the end I
settled on this one
 The font type I used is called Wizard Magic and is around size
110
 I used this font to make my brand coherency, allowing the
audience to know that a product is by George Barnett

4. Fonts continued...
 I also used a font known as Alice in
wonderland for the numbers of my
track list. this was because the text
looks very similar and ties in with the
Indie, niche theme that would appeal
to my target audience. Here is a
sample of the two fonts on my track
list, Wizards magic for the text and
Alice in wonderland for the numbers.
 I kept the continuation of coherency
by using the same fonts on my
magazine advert , and also by using a
very green photo to match those in
my digi pack.

5. Visual themes
 The visual theme of my products all follow the same
theme that I call “getting back to nature” I achieved
this by using different photos of nature with sunlight
and a mix of vibrant greens and blues. This signifies
the indie fans love of nature.

6. Posture and proxemics
 As we had only one actor in
our video no proxemics were
needed.
 However in terms of posture
(downward facing head
with a neutral facial
expression and slumped
shoulders)we could tell that
he was depressed and
looking for something but
we don’t know what.

7. Lighting
 We didn’t need to use any artificial lighting to create
our video partly because we wanted to follow the
theme of “getting back to nature”
 In almost all of our shots we’ve used natural light. The
audience feedback says that this is effective because it
makes the video more naturalistic .

8. Magazine advert
 By creating my magazine advert I was able to
promote the album and my chosen artist. Through
using popular music magazines as rolling stone
and NME I felt it would give my audience
something to expect.

9. Magazine advert continued...
 The reason I gave the rating of four stars from each
magazine was because of audience feedback. It was
suggested to me that I should add another star to rolling
stone’s rating for continuity and also because 3 stars are
nothing to boast about.

10. Costume
 For the costume of our actor we wanted to match the
Indie fashion style, this includes skinny jeans or
chinos, woollen tops and unique hats and scarf's
 However we did want to keep things simple due to lack
of budget. In order to do this our actor was dressed in
dark yellow chinos, a white jumper,woolen, multi
coloured scarf and a navy blue coat. Here are some
examples of Indie fan clothing.

11. Audience thoughts
 Once I had posted my products onto my face book group
I had a great deal of positive feedback
 Most people thought the colours of my pictures went
well with the colour and style of text.
 Others said that the brightness of the pictures needed
adjusting or another image was needed but on the whole
my products were very high quality.