Distillery Credentials May 2014 PDF

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Distillery Credentials May 2014 PDF

  1. 1. Hello South Australia. Welcome to The Distillery. Agency Credentials Presentation May 2014
  2. 2. TODAYS CONVERSATION •  Who is The Distillery? •  Our Work •  Opportunities for SA Government •  Q&A
  3. 3. “! .”! We are The Distillery. We are a communications agency. We combine creativity, strategy, data and technology to better connect brands with customers. We believe creativity and effectiveness are inseparable. We make it beautiful and we make it work. Art, meet Science.
  4. 4. Strategy, Creative & Campaigns. Web & Mobile Design & Development. Digital Marketing and Analytics. Loyalty & CRM. Brand Activation & Events. Custom Content & Publishing.
  5. 5. OUR WORK
  6. 6. •  Data & Project Visualisation •  Mobility •  Community Engagement & Education •  Employer Brand •  Content Creation. And Curation. INNOVATION ROI
  7. 7. CONTENT CURATION
  8. 8. •  Skills Universe •  Transferability •  TCO •  Faster improvement •  Avoid agency CMS tech •  Avoid obscure tech •  Avoid technology handcuffs OUR PHILOSOPHY
  9. 9. OUR PROCESS
  10. 10. COMMUNICATIONS STRATEGY
  11. 11. Marketing is as much about science these days as it is about sales, so we’ve borrowed from an old-school anatomy lesson to take a look at what makes today’s consumer tick. And this is not about ‘those crazy kids’. This is about you, me, and millions of others like us. We compare prices, talk with friends, interact with brands, buy, laugh, love and learn without giving a second thought to the media we use to do so. Which takes us back to Marketing101, and trying to walk a mile in our customers shoes (which may just feed data into our Runkeeper app while we’re at it).
  12. 12. SCOPE •  Document/Program Review •  Kick-off Workshop •  Functional Specification •  Data Specification •  Reporting Specification (Appendix E) •  Technical Specification •  Third Party Integrations & APIs •  Testing Specification •  Risk Register •  Timeline & Implementation Plan •  Fixed Costs
  13. 13. •  Benchmarking (mobile-first) •  Persona experience definition (detail) •  Wireframing (UI/UX) •  Concepts •  Multi-Page, Multi-Channel •  Responsive •  Collateral (Brand, Consumer, Trade, Staff)? DESIGN
  14. 14. Axure
  15. 15. •  Server setup (test and production) •  Database design & build •  Prototype •  CMS Templates •  Site development (test-driven) •  Custom modules •  Third-party integrations •  Content Upload (and legacy data?) •  SEO BUILD
  16. 16. •  Modular testing •  Unit integration testing •  Testing against persona experiences •  Usability testing (expert review) •  Load testing •  User Acceptance Testing •  Post-deployment analytics review TESTING
  17. 17. •  Hosting environment •  Server configuration & testing •  Publish from test to production •  DNS delegation •  Uptime monitoring HOST & DEPLOY
  18. 18. •  Service Level Agreement •  Online ticketing system •  Monthly itemised reporting •  Multi-discipline SLA redemption •  WIP meetings SUPPORT
  19. 19. Advocacy News In the News About SPAA Events Trustees Educators Contact UsProfessionals PublicMedia Centre !"#$%&'# (&"")*$+ ,*-.% Forgot your passowrd? For TrusteesFor Professionals For Educators > Lorem ipsum dolor sit amet > Consectetur adipiscing elit. > Phasellus eget. > Sem eu odio convallis. > Lorem ipsum dolor sit amet > Consectetur adipiscing elit. > Phasellus eget. > Sem eu odio convallis. > Lorem ipsum dolor sit amet > Consectetur adipiscing elit. > Phasellus eget. > Sem eu odio convallis. Find: Resource Centre News CEO Blog Lorem ipsum dolor sit amet. April 12th, 2010 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus eget sem eu odio convallis volutpat. Cum sociis natoque penatibus et magnis dis parturient montes. more > Lorem ipsum dolor sit amet. April 12th, 2010 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus eget sem eu odio convallis volutpat. Cum sociis natoque penatibus et magnis dis parturient montes. more > Lorem ipsum dolor sit amet. April 12th, 2010 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus eget sem eu odio convallis volutpat. Cum sociis natoque penatibus et magnis dis parturient montes. more > About SPAASite Map Privacy Policy Legal Disclaimer Copyright Contact Us Educators Events Public Media Centre Trustees Professional > Loremipsum > Dolor sit amet > Consectetur > adipiscing elit. > Phasellus eget. > Semeu odio > convallis. > Loremipsum > Dolor sit amet > Consectetur > adipiscing elit. > Phasellus eget. > Loremipsum > Dolor sit amet > Dolor sit amet > Loremipsum > Dolor sit amet > Consectetur > adipiscing elit. > Phasellus eget. > Semeu odio > convallis. > Loremipsum > Dolor sit amet > Consectetur > adipiscing elit. > Phasellus eget. > Semeu odio > convallis.> Loremipsum > Dolor sit amet > Dolor sit amet> Loremipsum > Dolor sit amet Upcoming Events SPAA, the peak professional body for SMSF professionals in Australia. What is SMSF? Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus eget sem eu odio convallis volutpat. Cum sociis natoque penatibus et magnis dis parturient montes. more > Who is SPAA? Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus eget sem eu odio convallis volutpat. Cum sociis natoque penatibus et magnis dis parturient monte. more > Events Welcome Join Accreditation Find a SMSF Pro #%/#$0/#1/222 #%/#$0/#1/222 !"#$ Suburb Name Resource Centre For all your research needs. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed id luctus urna. Click Here (Members Only) Upcoming Events 12th April The important event Lorem ipsum dolor sit amet, consectetur adipiscing eli.more> 16th April The very important event Lorem ipsum dolor sit amet, consectetur adipiscing eli.more> Advocacy News In the NewsCEO Blog Lorem ipsum dolor sit amet. April 12th, 2010 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus eget sem eu odio convallis volutpat. Cum sociis natoque penatibus et magnis dis parturient montes. more > Lorem ipsum dolor sit amet. April 12th, 2010 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus eget sem eu odio convallis volutpat. Cum sociis natoque penatibus et magnis dis parturient montes. more > Lorem ipsum dolor sit amet. April 12th, 2010 Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus eget sem eu odio convallis volutpat. Cum sociis natoque penatibus et magnis dis parturient montes. more > Sponsor Sponsor Heading Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras erat justo, dapibus non porta eget, laoreet et mauris. Duis neque orci, fringilla aliquet dictum non, gravida non nisi. Heading Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras erat justo, dapibus non porta eget, laoreet et mauris. Duis neque orci, fringilla aliquet dictum non, gravida non nisi. 34 5 Nice design to illustrate coming events Easy to navigate links Elements for website concept The Concepts Clean mostly white website with ease of navigation and nice bright images that stand out well on the white background. The 3D section with billboard area would look like example 3 with images of coming events or what!s on cycling through. at the top of page to draw attention to the new online ticketing now available. http://www.thealbany.org.uk/ Mostly black theme giving use of stroung bright colours with slighty different navigation with the cycling images of example 3 for coming events and what!s on. at the top of page to draw attention to the new online ticketing now available. http://www.go4events.nl/ A nice example of a javascript cycling menu navigation of coming events or what!s on. http://www.questacon.edu.au Example 1 Example 2 Example 3 COLLABORATION TOOLS
  20. 20. MEASURE. EVERYTHING.
  21. 21. Contact Jason Neave - Managing Director Telephone 7225 2688 Email jason.neave@thedistillery.co www.thedistillery.co

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