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Increasing Customer LTV Using Paid Media

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With so much focus being spent on acquiring new customers, we often forget about what we can do to drive customer loyalty. Paid Media is a great channel for loyalty strategies and this presentation from #SAScon looks at lots of ideas you can add into your paid media campaigns across AdWords, Bing Ads, Facebook, Instagram and Linkedin.

Published in: Marketing
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Increasing Customer LTV Using Paid Media

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  8. 8. 7xMore expensive To acquire new customers than it is to resell to existing ones
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  19. 19. 65%Of consumers Say that receiving rewards impacts their frequency of purchase Source: Social Annex
  20. 20. 80%Of shoppers Would switch stores or brands when offered a compelling promotion Source: Access Development
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  28. 28. 88%Of consumers Say they trust online reviews as much as personal recommendations
  29. 29. 92%Of consumers Regularly or occasionally read online reviews for businesses
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