NEED GAP• Think twice before immersing your Ganesh idol in the lake. The idol you worshipped for 10 days would soon be part of the garbage dumped into the water bodies. Do we really want to give our beloved Elephant-headed God such a farewell?
SOLUTION• So the idea is that this innovator takes up ¼ of the lake area space and separates it from the rest of the lake, thus restricting the entire lake to get polluted. Once immersion is over without hurting sentiment of the public, this water is pumped out, recycled and put back to restore the ecosystem and beauty of the lakes. This way emotions of religion arent hurt and the lake is kept clean
SOLUTION"We will target the psyche of the people and create awareness about the state of the idols after immersion. This will prompt them to immerse the idols properly in the tanks," said industrialist Premraj Rastogi from Conmat, who is starting this movement along with Rotary Club of Baroda Cosmopolitan (RCBC).
SCALABILITY• There are more than 20 lakes in baroda itself, where this innovator is currently operational only in 4 lakes, there are 16 more lakes they can associate themselves with and can make this a round the year affair, considering the number of festivals we have that need idol immersion.• Another way of scaling up is making this as a CSR activity and pitching it to companies in baroda, thus making it a PR activity for them and even an opportunity for corporates to invest in the safeguarding of our environment
ENVIRONMENTAL SUSTAINABILITY• This innovator idea is one which is based on environment protection and sustainability• Corporates doing CSR can take this up in a big way, and this helps maintain feshwater lakes, and ecosystem in and around Baroda.• Such immersions are regular in other cities where this concept can be extended to protect the environment and do cleaning up of water resources “the third world war shall be for water, lets save every drop of what we have now”
STAKEHOLDERS• Current stakeholders are members of society, basically locals who live in the area around the lake that gets polluted and those who derive a livelihood from the lake as a source of income and the environment as an entity• Future stakeholders, should the innovator choose to expand his enterprise, can include CSR activities for firms, the municipality authorities for whom this is a major worry during immersion and religious ceremonies
SOCIO ECONOMIC IMPACT/ WELFARE• This innovator initiative can provide an alternative means of livelihood on a part time basis for laborers, or for semi skilled workers• They can associate with NGO’s dealing with conservation of water bodies, ex. Clean Yamuna drive done by many NGO’s around NCR• Locals, who live around the water bodies are protected from diseases and can avoid living near filth• Locals who derive a living from the lakes, say fishing, washermen who use the water, etc can also have a sustained income since the fish wont die