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Media Utilization and the Instructional Design ProcessMedia utilization means to use communication that reaches or influences people. Accordingly, ThePerformance Juxtaposition Site (a site that states itis about learning, training, leadership and all things related to improving human performance) writes that "Media as the means of communicating and transferring a learning concept or objective to another individual. Media are the replicable “means”, forms, or vehicles by which instruction is formatted, stored, and delivered to the learner (Schwen, 1977). Instructional design is thedevelopment of a systematic approach to delivering quality of instruction.
Through effective media utilization andinstructional design, Valero conducts monthly CBT safety trainings (OSHA mandated) and tracked by LMS, yearly safety training (OSHA Mandated) and tracked by LMS, emergency response team mandatorymonthly and yearly training qualifications andbi-monthly leadership/communications virtual and/or classroom training (not mandatory) and tracked by LMS .
Valero is effectively using the following media to reach theirdiverse workforce and stay remain a leader in today’spetrochemical market:• Classroom instruction• Power point presentations• Videos (provides consist and sustainable content)• Interactive gaming systems (jeopardy type games)• Classroom props and exercises• Field training• Computer Based Training (Captivate)• Interactive polling program. Students are assigned a remote control for test taking. An example -- After a module the class is given a test and they use their remote to respond. The information is then downloaded and the person (assigned) receives a grade from the assigned remote.• Smart boards• Virtual based training via Live Meeting• Virtual based training via Adobe
• Through the numerous acquisitions and growth, Valero must be able to train their employees in a quick, consist and standardized manner in order to stay competitive in today’s ever changing market.• By designing training in multiple media rich formats, Valero is meeting the needs of their vast growing population of 21st century employees as well as older digital immigrant population.• As a result, it is reasonable to assume that technology and instructional design has and will continue to play a role in facilitating and enhancing the knowledge and skills of the vast and diverse workforce.
What’s next?As the new system continues to meet performance criteria, Valerocontinues to look ahead.“We have evaluated very carefully the upgrade to FOUNDATION Fieldbus™technology,” explained Ferris, “primarily to have total plant assetmanagement capability. This will include predictive maintenance toolsfor various mechanical devices—especially valves. We are alsolooking at tying some packaged PLC units into the system units. Wefeel some additional training in system maintenance and operatingprocedures will be helpful where timing/stabilization issues areinvolved, particularly if we decide to add some of the systemenhancements currently being developed.”
Media Utilization in Instructional Designand Technology (IDT) is an asset in thepetrochemical industry to train thenumerous different types of employeesemployed by Valero. Through thenumerous acquisitions, Valero must traintheir employees in a quick, consist andstandardized manner in order to staycompetitive in today’s ever changingmarket. By designing training in multiplemedia rich formats, Valero is meeting theneeds of their vast growing population of21st century employees as well as olderdigital immigrant population.
References:Clark, D. R. (2004).The Art and Science of Leadership. Retrieved February 24,2013 from http://nwlink.com/~donclark/leader/leader.htmlDictionary.com. (2012, May 31). Retrieved from http://www.dictionary.comGrover-Oday, R. (2011). Inst trends and issues. Retrieved fromhttps://sites.google.com/site/insttrendsissues/homeHains, A., Belland, J., Conceicao-Runlee, S., Santos, R., & Rothenberg, D.(2000). Instructional technology and personnel preparation. Topics in EarlyChildhood Special Education (TECSE)The university of michigan. (1996, October 18). Retrieved fromhttp://www.umich.edu/~ed626/define.htmlValero.(2012). Company History. Retrieved from:http://www.valero.com/OurBusiness/Pages/CompanyHistory.aspxGoogle Images .(2013). Retrieved from:http://www.yokogawa.com/iab/pdf/suc/iab-suc-valero-en.pdf