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Prototyping Social Design in Namibia and in Finland

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Presentation @ Seoul, Korea IASRD 2009 Conference

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Prototyping Social Design in Namibia and in Finland

  1. 1. Prototyping Social Design in Finland and Namibia Service Design as a Method for Designing Services for Wellbeing Picture: Kuopio Academy of Design Satu Miettinen Savonia University of Applied Sciences, Kuopio Academy of Design Finland satu.a.miettinen@savonia.fi
  2. 2. Goals of the paper > Service design methods for wellbeing > The process of innovating user orientated service concept for wellbeing 20/10/2009 Design for social inclusion and social sustainability, IASDR 2009, Korea
  3. 3. Service design process > Service needs, new ideas and ways to utilise technology are encountered when the customer and the end users participate in the design process. > Visualizing the service experience and different methods for experience prototyping are important part of product development process. > These methods offer a fast and competitive way to realize new customer-orientated service products. 20/10/2009 Design for social inclusion and social sustainability, IASDR 2009, Korea
  4. 4. Service designer > Emphasis on strong social skills, empathy for the users, creativity and visual thinking. > Design thinking has the ability to create concepts, solutions and future service experiences for users. 20/10/2009 Design for social inclusion and social sustainability, IASDR 2009, Korea
  5. 5. Co-creation methods in two projects: > Social design development case with Namibian women who are producing crafts products for local tourism market > Service development case of a product that supports children’s self- esteem at Kunnonpaikka rehabitation centre 20/10/2009 Design for social inclusion and social sustainability, IASDR 2009, Korea
  6. 6. Service design process 1) Understand the service design challenge: users, business environment and applicable technologies 2) Observe, profile, create empathy for the users 3) Participate with the users 4) Be visual during the whole process 5) Create ideas, prototype, evaluate and improve! > iterative process 6) Include the clients and the users in the process 7) Phases include implementing, maintaining and developing the services 8) Remember the business realities! 20/10/2009 Design for social inclusion and social sustainability, IASDR 2009, Korea
  7. 7. NAMIBIAN CRAFTS WOMEN AND CREATIVE TOURISM EXPERIENCE 20/10/2009 Design for social inclusion and social sustainability, IASDR 2009, Korea
  8. 8. CREATIVE TOURISM > This process is actively corporeal and multi-sensing, not only visual. About learning a new cultural skill also participating in clultural activity in broader definition. > Creative tourism has effects on both the host (service provider) and the guest (user). For the host it gives the means to resist the predominant modes and power structures of tourism. > The local community members can redefine their roles and represent themselves as members of a modern, dynamic society. This has an empowering effect on the identity construction and self-esteem of the local community. It also has economic effects. > Creative tourism as such is very much a community-based tourism effort. 20/10/2009 Design for social inclusion and social sustainability, IASDR 2009, Korea
  9. 9. 20/10/2009 Design for social inclusion and social sustainability, IASDR 2009, Korea
  10. 10. 20/10/2009 Design for social inclusion and social sustainability, IASDR 2009, Korea
  11. 11. CO-CREATION > Designers and local women working together with ceramics production > Engagement in creative crafts processes helped the participants connect and learn from each other’s lifestyles. > Co-production of the service characterizes the creative tourism experience. Working with the local artisans simultaneously empowers both the local crafts people and the visitors. > Co- experiencing in turn characterizes the creative tourism experience. This feature was constructed through an inter- personal experience of authenticity, which included also the local artisans, not only the visitors. 20/10/2009 Design for social inclusion and social sustainability, IASDR 2009, Korea
  12. 12. KUNNONPAIKKA AND IMPROVING CHILDREN’S SELF-ESTEEM 20/10/2009 Design for social inclusion and social Photo: Niina Talaslahti sustainability, IASDR 2009, Korea
  13. 13. Developing a new service product > New type of product for the rehabilitation centre > Need to learn to know more about the customer segment > Need to develop service design process at the rehabitation centre 20/10/2009 Design for social inclusion and social sustainability, IASDR 2009, Korea
  14. 14. Traditional and Innovative methods with the stakeholders 1) Context mapping with the staff of the rehabilitation centre and the users (children) 2) Visualising the future service (scenario-based design) 3) Participating the users (experience Photo: Niina Talaslahti prototyping) 20/10/2009 Design for social inclusion and social sustainability, IASDR 2009, Korea
  15. 15. What did I learn? > With the local communities methods need to be hands on and the commitment long term. I have worked with Namibia since 2000, the next project in July-August 2010 > The iteration processes in the service development needs to be taken far enough to to really develop a feasible service > Methods work and have been tested but need to be further developed, documented and made part of the company’s or a community’s general practise 20/10/2009 Design for social inclusion and social sustainability, IASDR 2009, Korea

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