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Sameer Paradia
Product Management
Sameer Paradia
• Describes the product management phase activities after IT/
Telecom service is launched
• Focus on Product management in...
• Standardization of sales, delivery and billing
process at service provider end
• Support for the entire life cycle for s...
Monitor
Analyze
CorrectImprove
Innovate
Phases in Product Management
Product
Management
Product Management
Manage
Introduce correction.
Analyze
If current product
state is as desired.
Monitor
Current product
St...
Monitor – Data collection for product state
Use dash boards and review meetings to get following data for product periodic...
Analyze – Current state against Desired
1. Sales: Target & Booking/ Billing ( Monthly), Weighted Funnel (Fortnightly)
2. S...
Manage – Take actions to correct
1. Sales: Implement the sales strategy, if current targets are lagging, Training or new
t...
Improve
1. To increase Sales: Arrange Marketing events, sales/channel incentive schemes
2. Product Release/updates: Techno...
Innovate
1. Release new product features to meet future business requirements of customers
2. Introduce new features in pr...
Sameer Paradia – CGEIT, CISM, CISSP
(sameer_m_paradia@yahoo.com)
Practicing IT Services and Outsourcing for past 20+ years...
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Product Management Lifecycle

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Describes various life cycle phases and activities for IT managed services product management

Published in: Technology, Business

Product Management Lifecycle

  1. 1. Sameer Paradia Product Management Sameer Paradia
  2. 2. • Describes the product management phase activities after IT/ Telecom service is launched • Focus on Product management in IT and Telecom domain • Useful for managed services and not for physical products • Can be used by product managers/ practice heads About this presentation
  3. 3. • Standardization of sales, delivery and billing process at service provider end • Support for the entire life cycle for service from cradle to grave Benefits to customers • Optimization of delivery cost and transparency of deliverables • Customer understand clearly what is standardization and what al features can be customized • Easy to follow process to avail the services • Simple pricing model Benefits of productization of IT services
  4. 4. Monitor Analyze CorrectImprove Innovate Phases in Product Management Product Management
  5. 5. Product Management Manage Introduce correction. Analyze If current product state is as desired. Monitor Current product Status on dash board and field. Improve Make the current product state better than desired. Innovate Introduced features ahead of competitors. It is a continuous process of analyzing our current state and comparing it with Other market trends. We need to innovate the products with features to meet Evolving business need of our customer’s and stay ahead of our competitors.
  6. 6. Monitor – Data collection for product state Use dash boards and review meetings to get following data for product periodically 1. Sales: Sales Target & Booking/ Billing ( Monthly), Weighted Funnel (Fortnightly) 2. Strategy: Sales/ Marketing Steps implementation (Quarterly) 3. Product Release/updates: Quarterly 4. Operation challenges: Monthly 5. Financial management: Booking, billing, investment to deliver 6. Market feedback: From sales, pre sales and OEM, competitors 7. Current capacity and new requirements projection from sales commit
  7. 7. Analyze – Current state against Desired 1. Sales: Target & Booking/ Billing ( Monthly), Weighted Funnel (Fortnightly) 2. Strategy: Sales/ Marketing Steps implementation (Quarterly) 3. Product Release/updates: Quarterly 4. Financial analysis- Investment against the committed booking/ billing (vertical/ region wise), area of optimization 5. Check if delivery capacity is available as per projected funnel size, plan for it 6. Internal division: Operations, tools, process and current resource analysis
  8. 8. Manage – Take actions to correct 1. Sales: Implement the sales strategy, if current targets are lagging, Training or new team members, partners, Suggest for cross and up sale 2. Product: Resources are made available to support existing orders and future commits by sales, product deck updation 3. Operation challenges: Suggest ways to overcome by studying the issues. 4. Financial management: strict compliance to AOP guidance
  9. 9. Improve 1. To increase Sales: Arrange Marketing events, sales/channel incentive schemes 2. Product Release/updates: Technology upgrades, operation process improvements 3. Incorporate customer feedback for additional features and expansion 4. New Marketing events, plans
  10. 10. Innovate 1. Release new product features to meet future business requirements of customers 2. Introduce new features in products leveraging on underpin technology platform 3. Come out with new business /commercial models ahead of other market players
  11. 11. Sameer Paradia – CGEIT, CISM, CISSP (sameer_m_paradia@yahoo.com) Practicing IT Services and Outsourcing for past 20+ years http://www.flickr.com/photos/forgetmeknottphotography/7003899183/sizes/l/in/photostre

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