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15th August 2013 was a day when we celebrated India’s 67th Independence Day but it was also a day when political parties engaged in verbal attacks. The focus clearly was on Prime Minister’s speech on Red fort and the speech that followed later in RR Lalan College in Bhuj, Gujarat, by Narendra Modi.
The TRP ratings were as follows: (source: News Broadcast of India)
Manmohan Singh’s speech: 7,327,000 viewers (approx 7 million viewers)
Narendra Modi’s speech: 56,000,000 viewers (approx 56 million viewers)
It is pretty clear that our nation wants to hear more about Narendra Modi than our PM on TV. But it’s also very important to find what online web is talking about these two leaders
Online web flooded with reactions and opinions about these speeches so we thought we will take a closer look at who is saying what. We decided to use our Online Reputation and Social Monitoring tool Konnect Social to analyze conversations on the web.
With Konnect Social you can ensure that you don’t miss a single conversation. Here we added search terms related to Narendra Modi and Manmohan Singh. The tool gave us results and some interesting analysis from mainstream news sites, blogs, comments, discussion forums and Twitter.
The analysis in the report is focused on what is said on mainstream news vs blogs and forums. We have used the automated sentiment analysis feature of the tool to analyze the negative vs positive sentiment.
The analysis on Twitter is done separately.