Point of sale researchThe National Lottery is a good point of display as it is eye catching and thebranding is famous and known by almost everyone, even those who don’tbuy tickets regularly. The shape of the lottery stand is used in most shops sopeople constantly see it and know automatically what it is for. The crossedfingers logo has been around for a long time and used in all advertisingfeatures. As soon as anyone sees the logo they automatically know what thepoint of sale is. The point of display was located outside the shop on thestreet so that passers-by can easily see that National Lottery tickets areavailable in the shop. Additionally, if you are to enter the shop you have towalk past it and for one pound the customer may try his luck and write out aticket, boosting sales. The stand is quite large which means that it is clearlyeye catching. The range of colours that have been used for years also showthe customer what the brand is and draws in the customers’ attention.The zippo point of display was placed on the counter of a sweet shopwhich is clearly visible whilst paying for a item you went in the shop for.The point of sale rotates which causes the consumer to stand there whilstlooking at all the different choices of lighters. This becomes a negativeaspect though because the customer has to spent time looking throughall the lighters waiting for it to rotate until they find one they like. Thepoint of sale has lighting on it which catches the potential customers’ eyewhilst at the counter, attracting them to look at the wide range oflighters. The choice of too many lighters could cause the potentialcustomer to walk away due to the amount of time it takes to look throughall of the different lighters. The branding at the top of the case is wellknown so when the customer sees the brand they automatically knowwhat the company are selling.This point of display is large size so it automaticallycatches the customers’ attention whilst walkingaround the store. Placing it alone with not muchsurrounding it this makes the point of sale stand out alot more and draws the customer over. The point ofsale allows the user to interact and pick up theproduct but doesn’t allow the user to test it. Thecolours used by the point of sale are the same as theproduct which represents the famous Pritt stick brand.The same colour and product shape have been in usesince first manufacture and most schools and officesuse this product. This means that many customers willknow what the point of sale contains without seeingthe product.The Health Lottery point of sale was situated at the bottomof the escalator in WHSmith. This position ensures thepotential customers have to walk past the point of sale togo upstairs. The point of sale has a small shelf on it whichallows the customer to interact with the point of sale whilstwriting out the lottery ticket. This then keeps the customerat the point of sale for a longer time. The point of salecontains some important information on the rules of thegame, which can easily be read while writing out a ticket.The branding at the top of the point of sale clearly tells thecustomer what the point of sale contains before thepotential customer walks over towards the product.The point of sale was based direcctly infront of the customer asthey walk into the shop which is eye catching so the customercan clearly see the product. The lack of branding may cause thecustomerto walk away as most people buy products due totheir famous brand. The customer is able to interact with theproduct and test it so that they can try it before they buy it.The customer has a huge range of choices, which may causethem to lose interest as they don’t want to spend a long timelooking at each product and testing each one individually. Thepoint of sale doesn’t contain a range of colours which isn’tvisually pleasing and may cause him or her to walk away toanother point of sale, which seems more appealing.The point of sale was situated in the middle of the shop floor. By placing itthere the potential customer has to walk directly past the point of sale whichcatches the customers’ eye and causes them to walk closer to see the producton display. The point of sale allows the customer to interact with the productbut doesn’t allow the customer to test the product to see what it contains. Thepoint of sale clearly displays the products’ brand so the customer can assesswhether it is a product they require or not. The point of sale only contains oneproduct so the potential customer doesn’t have a large choice of products tochoose from, distracting them from the main product displayed. The point ofsale doesn’t contain much information on the product which may cause thecustomer to walk away as the stand isn’t encouraging about buying theproduct. The point of sale consists of two colours which is simple and effectiveand doesn’t cause negative visual noise, so the customer will be kept at thepoint of sale.
The point of sale display was based at the bottomof the stairs in WHSmith. This means that manycustomers have to walk past the point of sale. Thelack of colours may cause the potential customerto not notice it or to ignore it and look at anotherproduct on display. The point of sale allows thecustomer to interact with the product and letsthem study the product to decide if they want tobuy it or not. The point of sale doesn’t give thepotential customer much information on theproduct, so the customer has to interact with theproduct and find this information out on theirown.The point of sale was based in the 3 stores’ window. Thisproduct then catches the customers’ eye whilst walkingpast the shop, making them curious to know what the newproduct on display is. There is limited information ondisplay which doesn’t educate the customer about theproduct. The customer may have to wait for a staff memberto come and tell them some information on the newproduct. There is little available interaction with the newproduct as it is behind a glass case . By giving the user someinteraction with the product they will then be able todecide whether they want to buy the product or not. Givingthe user no interaction could cause the user to walk awayas they won’t know how good the product is, to assess ifthey want to buy it.This point of sale was situated in the doorway of theshop. The point of sale is of a large size so that thecustomer is likely to see the point of sale. Theinformation on the front of the point of sale catches thepotential customers’ attention and draws them in to seewhat the product is. On top of the point of sale is theproduct which the customer can interact with and testto see if they would like to purchase the product. Thepoint of sale doesn’t contain a range of colours meaningthat the customer may not get attracted to the product.The point of sale doesn’t contain any branding so thecustomer doesn’t know if the product is of a highstandard.The point of sale was situated directly infront of the entry doors to theshop, meaning the customer will automatically see the point of sale.Once the customers’ attention has been caught by the point of salethey can walk over to the point of sale to see the product. The point ofsale is of a good size so that the customer is likely to see it and not bedistracted with the other products on sale. The point of sale has clearbranding at the top which instantly tells the customer what theproduct on display is before they get close enough to see the actualproduct. The point of sale contains a large amount of visual noisewhich may cause the potential customer to walk away to anotherpoint of sale. The point of sale allows the customer to interact withthe product so they can test it before they decide to buy it.The point of sale was situated directly behind the doors of the Appleshop. By placing the point of sale here the potential customerautomatically sees the point of sale as they enter the shop. The pointof sale allows the customer to directly interact with the product whichkeeps the customer at the point of sale for a longer time. The point ofsale clearly displays important information on the product which thecustomer wants to know. The customer can then fully understand theproduct and decide if they want to buy one or not. The point of sale isof a reasonable size which can be clearly seen, so the customers’attention is caught by the product.The point of sale was situated at the top of the stairs in WHSmith. Thisposition encourages the potential customer has to walk directly past thepoint of sale so the customer can’t miss the products on display. The point ofsale allows interaction with the product which helps the customer as theycan test the product before they decide to buy it. The product has clearbranding above the point of sale, this informs the customer on what theproduct actually is before they get to visually see the product. The point ofsale contains limited information on the product which may prevent thepotential customer from buying the product as they don’t know enoughabout it. The point of sale is of a reasonable size so that it can clearly beseen. The point of sale contains two contrasting colours which is a goodcompliment to the simplicity of the product.Point of sale research
Old spice use a NFL player to presentthe product as a manly item, to be usedonly by real men.The audience of the product is likely tobe men who are not as manly andmuscly, showing that he isnt presentedas a real man but he can smell like one.The advert suggests that the consumercould attract women like the NFLplayer can or could be aimed towardswomen saying the man their man couldsmell like him. I believe that the targetage range is between 25-35. The smellof old spice is so strong it can be usedas a substance to cover up the smell ofbodily odour after you may have beento the gym, until you get home to havea shower.I believe that LOreal menexpert is targeted at eldermen who wish they canlook more youthful thanthey do now. The advertshows an elderly man whoin one picture isntwearing any ‘vita lift’whilst the next pictureshows what he looks likewhilst wearing the vita liftproduct. This then drawsin other middle aged menwho want the same effectthat is achieved in theadvert. I believe thisproduct is targeted at menbetween 35 and 45.I believe that fish is targeted atmales and females between 20-28who enjoy wild and exotic haircuts.The hair styles shown in thepictures suggest that it is a hairstyle shop which wouldn’t attractmiddle aged people and above.Fish is a well known barbers whichhas been open since 1987 andcharges a large amount of moneyfor its high end quality cuts. Thecompany’s branding is clearlylabelled on all of their products.Lynx is targeted at the younger generation:from teenagers to people in their early 20swho wish to stop premature perspiration.They show a male in the advert who hassweat patches whilst showing a 12h lynxdeodorant can next to him stating thatthere is a solution. The top advert is statingthat the lynx effect will cause females to beattracted to you. I believe that lynx isntproduced as a deodorant that is meant tolast 12 hours, but is focused on the smells itincludes and the effect it will have onwomen as shown in the advert.
I believe that Hackett istargeted at men who areslightly upper class and like tobe seen as a formal smartcharacter. Hackett is targeted atmen who wish to looktraditional, and is seen as apatriotic company in theadverts of the man holding aBritish flag. I believe the agerange for Hackett is 20-30 yearsold as it is for the youngergeneration who have juststarted a career in a high endbusiness and need to create agood impression with theirbosses. Hacketts brands are nottoo expensive but are still to beused by someone who iswealthier than the averageperson.Mr. Natty is a very old traditionalmens barbers as seen by the oldbarber chairs and advertisement.It is targeted at the older andmore traditional style man.Mr. Natty`s products aredesigned for men with beards ormoustaches. This is a nichemarket as beards areunfashionable now. Mr Nattys istherefore the perfect place forthem. I believe Mr. Natty istargeted at men who arebetween 30-40 who take pride inthe way their beard ormoustache looks.LOreal men expert is targeted at the elder formal man who is between35-45 and self conscious about their character and wish they can portraythemselves as a formal, smart man. The main sale point is that you canlook good regardless of age if you buy this product. Once the man hasseen how the younger new generation are appearing with their newstyle and good smart education he realises that he may now be seen asthe outsider and has to compete with them. It is all about how the manportrays himself to other people, and realising that with age more isneeded to enhance a youthful appearance. This product offers a solutionto men in this situation.LOreal men expert is a average price product which can be purchasedby any man. It isnt seen as a item which should only be used by theupper-class male. The men who advertise the product are well knownfamous actors who had also the same problem when they acquired theirfirst wrinkle or two, which most men can relate to.By seeing the results in the advertisement and seeing that this famousactor uses the product, then it seems like a more appealing product anddraws in the buyer to purchase the same or similar product.LOreal men expert vita lift is a product which cost around about £8.99which isn’t too expensive considering its claims are very beneficial toageing men.
Links FxLogical•Stands out and advertises the brand, so the customer clearlyknows what the product is.•Ergonomic considerations in the design. This feature will causemore people to use the product if it is simple and easy to use.•Reflects the brand. People prefer to buy branded products due totheir reputation meaning that clear branding is essential.•Draws customers in with bright colours, size, video, bright light.This helps to attract the customers attention and makes theproduct stand out from the rest in the shop.•The product should be of a visible height and size. Otherwise thecustomer may walk past the point of sale and look at the nextpoint of sale•Use of testers (interaction) such as aftershave on display to sprayor you can actually play with the device.•The device should be user friendly. And shouldn’t be toocomplicated so any person walking past the point of sale couldinteract with it.•USP (unique selling point)•Position in relation to footfall (position to person)Illogical•Too much text/information will cause the potential customer to walk away to anotherproduct as they don’t want to stand there reading pages of information.•Not enough information will cause the potential customer to walk away because theywon’t know what they are looking at or what the device may be for.•No branding – branding identity, people prefer to buy branded products due to theirreputation. By clearly branding the product it may draw the customer over if they see thebranding from a distance.•Too many bright colours (visual noise)•Too interactive without any thought of purchase (ipad in apple store) this will cause thecustomer to use the product without any consideration of buying it.•Removing product from point of sale, the point of sale is supposed to attract the customernot let them pick up the product and walk away , meaning the next customer who isattracted to the product won’t have anything to interact with.•Too many options available (too many products to pick from will cause the customer towalk away as they don’t want to spend a long time looking at every product on display.)•Below eye level (not visible) won’t get any attention as it won’t be eye catching.•The product should be made sustainable•The product shouldn’t be too dull or small which may cause the customer to ignore thepoint of sale and walk on towards another product on display.Need•The product should be clearly displayed andallowsthe customer to have some interactionso that the customer remains at the point ofsale.•The product must attract the customers’attention.•The product must clearly display the branding•The product should hold the potentialcustomers’ attention so he will have moretime to consider buying the product.•The product should clearly display importantinformation so that the viewer knows aboutthe product.•Gives the customers ability to access andpurchase the product so they don’t have to goand get a shop assistant to open up anothercabinet to get the product.•The ergonomics, safety and theft should beconsideredKeep•Some interaction so that the user doesn’t get bored, this then keeps the buyer at the point ofsale.•Boldness and some bright colours so the customers attention’ is captured.•The point of sale should be within the person’s eye level to help promote the product anddraw attention.•The branding of the product as most people buy products due to their popular brand so if acustomer sees a new product next to a brand they know they will be likely to be drawn over.•The use of testers on products such as aftershave so the potential customer knows what theymay decide to buy.•The product should be well branded so that potential customer will know what he or she islikely to be looking at.•The use of ergonimic features so that the devicce is user friendly.Scrap•Too much interaction on display will cause the customer to use the item as a object instead of using it tosee how good the product really is.•Too much information as the customer doesn’t want to be standing there reading information that may notbe totally relevant to what they want to know.•Too many point of sales next to each other will give the potential customer too much of a choice which willcause him or her to walk away.•If there is too much visual noise the customers will be drawn away by the product and go to another pointof sale display.•The product shouldn’t be tooo small otherwise potential customers won’t see the point of sale. It needs tobe aligned with peoples’ eye levels.X-factor• The product could be situated in the middle of a mini Eiffel tower which has a light shining up fromunderneath, this will attract the attention of the customer when they see the product with a beam oflight on it.• The product will be testable for the public so they can try it out before they buy it.• The Eiffel tower could be painted in the LOreal colours so customers will know the brand before theysee the product.• The point of sale could be situated behind a screen showing a video of the product being used by afamous actor, this will then attract the customer over once they see a famous person on the screenusing the product.• Limited information that is important will be situated next to the point of sale, information such asprices and where else you can buy the product from.Form vs. Function•The form of the product needs to clearly look like it is a product from the company sothe viewer knows the brand.•The product must do what it is intended to do so its function is working as it should.•The product should clearly show what its purpose is.•The product’s function should allow the customer to test the product.•I will use materials for the point of display that make the product look expensive and aproduct of a high standard.•Giving the product a new design will make the product seem younger and draw in anew age range of customers.
Design situationL’Oreal men expert is targeted at middle aged men who already have theproblem of beginning to look old. The product is targeted at men once theyhave the problems not whilst getting the problems. If the point of sale wastargeted at men who are slightly younger then the effects of getting oldwould occur at a later date. If the male was to moisturise at a younger agehis skin would look better when he is middle aged than someone who is thesame age and hasn’t moisturised.Design briefI will make a new point of sale for L’Oreal men expert which holds the product. Thepoint of sale will be directed at a slightly larger age range so that the effects of gettingold will occur at a later date. Instead of the product being targeted at men between 35and 45 the product will be targeted at men between 30-45. The customer will be ableto interact with the product being held in the point of sale, so the customer can try itbefore they buy it and see the results for themself. Advertisement will be used to showyounger men using the products and the effects it has once they get older.Task analysisSize•Small•Medium•LargeMaterials•Ferrous metals•Non ferrous metals•Alloys•Polymers (thermo and thermoset)•ElastomersTarget audience•Age•Gender•Style•Purpose and purchaseSafety•Sharp edges•Small parts•Tripping hazards•Breathing problems (aerosols)•Electrical wires•Durable and hardAesthetics•Colours•Shapes•Standing out in the environment•SimplisticVisibility•Position in the shop•Eye level•Ergonomics•Product display•Standing out in theenvironment•Visual noise•Size and shapeFuture•Modern•Recyclability•Materials•New target audiencePast•Company’s style•Changes in the product•Different target audience•Materials•Style of the companyEnviroment•Inside•Outside•Shopping centreFunctions•Interaction•Fulfills the purpose•Displays the productclearlyErgonomics•Allows customer to easilyview•Fit for customers build•Customer’s size taken intoconsideration of designSocial media•Facebook•Youtube•Twitter•QR codes•AdvertisementCost•Low•Average•HighSustainability•Recyclable•Recyclable materials•Environmentally friendly•Long lastingPosition•Relation to foot fall•Entrance on store•Shop window•On the counter•Bottom of the escalatorPurpose• Selling their product• Attract more customers• Promote their company
Research PlanQuestionnaireTo obtain my research I am going to create a questionnairewhich will ask people what attracts them to a product in ashop. I will speak to people who are between 35-45 which fallinto L’Oreal men experts target audience. I will conduct myresearch in a shop such as Boots, which sells similar products.Once I have obtained my data I will then put it into a table sothat it is easier to view. The information I will get is whatworks well and what doesn’t on a point of sale.Person and product interactionTo complete my research I will do a 10 minute observation on eachcustomer and see how they use and interact with the product. Thiswill tell me how people interact with the point of sales and theproducts. I will then ask the customer what they liked and didn’tlike about the product to understand how the product could bemade more easy to access and use. I will conduct this piece ofresearch in a shop such as Debenhams which allows the customerto interact and has many point of sales.Environment snapshotTo complete this piece of research I am going to look at other point of saledisplays in shops and understand how this impacts on the products displayand visibilty, where the point of sale is best positioned, what otherproducts are around it, the colour schemes, the size of the point of sale,the walkways around it and the point of sales footfall. Once I haveobtained this data I will understand what helps a point of sale stand out ina shop. I will conduct this piece of research in a shop such as Debenhamswhich contains many point of sale displays.First hand Existingdesign analysisTo complete this piece of research I willgo to a shop such as Allders whichholds many point of sale units. I willthen look at all of the point of sale unitsand compare what the: Aesthetics,cost, target audience, environment,size, safety, function and materials arelike to give me some information onwhat works well on a point of sale.Beforehand I will have to create a tableto store all of the information in so thatI can then fully understand what workswell when making a point of sale, toattract customers.CompetitiveproductsTo complete this piece of research Iwill collect pictures of otherproducts which are aimed towardsthe same function as LOreal menexpert. I will then place theseimages into a chart comparing priceto popularity. From this I will clearlybe able to see how popular certainproducts are and if the price of theproduct depends on the popularity.This will help me to understandwhere LOreal men expert sitswithin the market of price andpopularity compared to otherbrands.Customer profilingI will complete this piece of research by analysing the targetaudience and understanding what people in different ageranges seem to be attracted to, and catches their eye whilstwalking down the road. By finding out what people in the agerange of 35-45 I will then be able to apply this information tomy point of sale meaning that more customers will be drawn inand attracted to the point of sale, meaning more people will betesting the product. I will ask people in the age range of 35-45what catches their eye in a point of sale so I can then apply thisto my design. I will conduct this piece of research indebenhams which contains many other point of sale displays.MoodboardI will complete the moodboard by collecting a set ofpictures of products, styles and designs which are likedby men in the age range of 35-45, and linked towardsitems which are linked to LOreal men expert. From this Iam hoping to learn what men like and then see if I canapply any of this information to my point of sale displayunit. I will learn what men are inspired by and whatattracts them, and how I can link my point of saledirectly to LOreal.Brand ProfilingI will obtain this information by creating a chart comparingpopularity and price of different brands selling mensgrooming products. I can then clearly understand where mybrand is situated compared to other brands referring to itspopularity and price. This will help me understand whatmaterials I need to use for the product to be within thesame range.
Initial specificationAestheticsMy point of sale could contain the brandcolours so that the customer can directly relateto the brand once they see the point of sale.The point of sale could use simple shapes sothat it is clear and appealing. If a wide range ofshapes are used the product will not stand outas much. The point of sale could contain thelogo of the brand so the customer automaticallycan tell what company is selling the product.The point of sale should contain relevantinformation to the product so that thecustomer knows the information that theyneed. The point of sale could use a traditionalstyle so that it is linked towards LOreal menexpert.CostMy point of sale cost to place in a shop will beminimal as its size would be small (i.e. smallamount of floor space).The product will beassembled before it is dispatched meaning thattransport will be of a greater cost due toprotection of the point of sale and space in avehicle to transport the point of sale. The point ofsale will be quite expensive to make meaning thatit is of a better quality and made of bettermaterials, but there will be a lower quantity made.The marketing cost will be quite high as thecustomers need to be informed about the producton display.CustomerThe point of sale needs to be linked to the targetaudience so the product is clearly linked to thecustomers. The point of sale needs to be situated in ashop which sells the companys brand and sells productsfrom other brands which are similar. This way thecustomer will know which shops to go into and thensee this new point of sale, displaying a product whichthey need. The point of sale could be situated in asimilar position to other products in store so that thecustomer will see the new point of sale whilst looking atproducts which are similar. The point of sale needs totake into consideration the ergonomics of the customerso that it is a suitable size and the customer doesn’thave to stretch to reach the product or bend downreally low to pick it up, it needs to be at a suitable level.EnvironmentThe point of sale needs to be situated inside theshop as it will be displaying the product whichallows customers to test it, if it was situated outsidethen there is potential risk of the point of sale beingdamaged. The point of sale needs to be situated in aclear position in the shop so the customer will seethe point of sale. The point of sale needs to besituated with other products which do a similar roleas the customer will go to that section of the shopand then see the new point of sale. The point of saleshould be made of materials which arebiodegradable and come from arecyclable/renewable resource.SizeThe anthropometrics of the point of sale needto be of a size in relation to humans so thatthey will clearly see the point of sale. Theergonomics of the point of sale needs to be ofa size so that the customer can easily pick upthe product from within the point of sale. Theproduct will be of a reasonable size so that thecost of manufacture isnt too large. The pointof sale also shouldn’t be too big as it would beless stable which could be a danger hazard.The point of sale shouldn’t be too largecompared to the size of the product as therelation will make the design look odd andwon’t suit.SafetyThe point of sale should be kept out of reach ofchildren as they could knock over the point of saleand get injured. The point of sale shouldn’t haveany sharp edges as a customer may walk into it byaccident and get seriously injured.The point of sale shouldn’t have any small parts asthis could be a choking hazard to the customer. Theproduct within the point of sale should be kept safeso that it can’t be stolen or tempered with whichmay cause an injury. The person assembling theproduct should understand the risks beforeassembling the product if it has to be self assembledas this will reduce the risk of any injuries.FunctionThe point of sale should clearly be linked towards the brand ordisplay the brand so that the customer knows the productsbrand and doesn’t have to search through information. Thecustomer should be able to test the product so that they canfully understand the product before buying it and not knowingif they really like it. The point of sale should allow easy accessto the product as the customer wants to quickly try theproduct, then decide if they want to buy it. The customerdoesn’t want to spend a long time at the point of sale.MaterialsThe materials used shouldn’t be too heavy as this may cause adanger and means transport will be a lot harder. Using wood tomake the point of sale will means that the wood can be obtainedeasily and come from a renewable resource. Using plastics to makethe point of sale will harm the environment as they come fromcrude oil which is a non renewable resource.
Mood-boardFrom this mood-board I have created I can understand exactly the age range of men that LOreal men expert is targeted at, and then aim mypoint of sale towards this category of men. I can also clearly see what colours are used by LOreal men expert and then try to apply some ofthese colours to my point of sale. This will then clearly link my point of sale to the brand so that the customer knows what brand the point ofsale is advertising. I can clearly understand that LOreal men expert is targeted at men in the age range of 35-45. From this mood board Iunderstand that LOreal men expert uses black, white and orange to advertise their brand.
Customer profilingL’Oreal men expert is one ofthe most world renownedbeauty and hair carepowerhouses and has 23 wellestablished brands to itsname, which currently appearin 130 countries worldwide.In march 2005 LOreal Pariscreated its first brand ofmens products which was thefirst step worldwide as therewas a small market for mensproducts.LOreal men expert is targeted at men in the agerange of 35-45 who are still trying to look thatlittle bit younger. Most of the men that buy theproducts from LOreal men expert are men who,are trying to look at the best of their game.When the man sees new young men at his workhe has to show everyone that no matter how oldhe is, he can still look as good as the new youngman and does a better job.LOreal men expert uses famousactors who are within the age rangeof 35-45 which is the target audiencefor the LOreal men expert products.By using famous actors within thesame age range as the potentialcustomer, they will then see that theproduct is targeted at them directly.By seeing a famous actor use theseproducts and seeing the results thecustomer then believes that theproduct must be legit and of a highstandard, for a well known actor touse it.LOreal men expert is target at men who are nowstarting to look old, and already have one or toclearly visible wrinkles now. The potentialcustomer will now be applying items such as vitalift once the problem has occurred. The potentialcustomer doesn’t have a choice and has to use acover up, when if he used the product earlierbefore he is in the target age range the problemwouldn’t have occurred till a later date.From this information I have understood that I need to aim my point of sale towards a slightly lower age range than 35-45 as thismeans that men will start to use the LOreal men expert product, once they have already obtained their problem. If they use theproduct from the younger age they will then put off the effects of looking old. If the point of sale is targeted at a lower age range it willalso mean that the number of potential customers will be a lot larger.
Competitive productsHigh priceLow priceHighpopularityLowpopularityFrom this research I can clearly see where LOreal men expert products issituated, in relation to other male grooming products. This then shows me that Ineed to look at products such as Burberry and see how there point of sales attractcustomers to increase their popularity, and take into consideration some materialsthey use that work well. I can look at a product such as Gillette which has highpopularity and then use this information to try and make my point of sale moreappealing. I can look at a product such as “moose” which isnt as popular asBurberry or as expensive and then take into consideration where their point ofsale is situated, and what colours are used so that I can then compare the resultsand see what works well, and what doesn’t work as well on a point of sale.
Questionnaire1. When you see a point of sale in a shop, what on the point of sale draws you in to look at the product for sale?Size Brand link Colours2. How much interaction do you think you should be able to have with the product on sale?MediumSmall Large3. Which materials do you think work best on a point of sale?Wood Metal Plastic4. Where in the shop is the point of sale best situated to attract customers?OutsideIn a aisle with similarproductsStanding out alone in theshop floor5. Which function do you think works best on a point of sale?Lighting Interaction Video advertisementSize Brand Link Colours9 18 3Small Medium Large2 7 21Wood Metal Plastic7 5 18Outside In a aisle withsimilar productsStanding out alonein the shop floor4 14 12Lighting Interaction Videoadvertisement12 12 6
SizeBrandColoursSmallMediumLargeWoodMetalPlasticOutsideIn a aisle with similarproductsStanding out alone inthe shop floorLightingInteractionVideo advertisementFrom my questionaire I can understand that when a customer sees a point of sale they are drawn in by the brandof the product over the size and colours. I have found out that too much visual noise causes less attraction, and thecustomer to walk away from the point of sale. The branding of the product seems to be most important as peoplebuy products due to their brand and popularity, the more popular brands get the most attraction as they are seenas better and upper class products. A brand such as Boss will get more attraction than a brand such as superdry asit is seen as a high upper class mens product, and men wish to be seen wearing these higher end products.From this questionnaire I have understood that customers are most attracted to point of sale units of a largesale, this is because they are clearly visible and can easily catch the customers’ eye which then draws them over tolook at the product on display within the point of sale. A larger point of sale display unit allows the point of saledisplay to hold a wider range of products meaning that the customer has a wider choice of products or the sameproducts but different sizes. A larger point of sale display means that the product can be easily accessible by thepotential customer allowing them to interact with the product within the point of sale. Easier accessibility meansthat the customer will stay at the product for longer because if the product is awkward or tricky to get out and testthe potential customer will walk away as they don’t want to spend a large amount of time there.From my research I have understood that plastic is the most popular material to use for a point of sale display unitas it is, lightweight and easy to assemble if needed. It is also a relatively cheap material to use in comparison toWood and Metal. Plastic is a lightweight material meaning that it is easier to transport than wood or metal and thismeans that the cost is lowered. A plastic point of sale can make the products look more appealing because theplastic can come in a range of colours, this means that the point of sale display unit can come in colours linkingtowards the brand, this direct link can mean that the customer could automatically know which brand the product iswithout seeing any other information.From this question I have understood that a point of sale display unit works best in a aislewith other similar products. This is because the potential customer who wishes to buy amens grooming product from a shop such as Debenhams will walk to this aisle when theyenter the shop. Once in the aisle the point of sale containing to the new product on displaywill be clearly visible and attract the customer, the customer then walks over to the pointof sale and interacts with the product.This piece of research I have acquired shows the lighting and interaction were both verypopular items to have on a point of sale to attract customers. The use of lighting on thepoint of sale display unit attracts customers towards the point of sale by catching thecustomers eye. The use of interaction with the point of sale allows the customer to try theproduct before they buy it and fully understand it. Interaction with the product keeps thecustomer at the point of sale for a longer time meaning that the customer is more likely tobuy the product. From this research I have understood that lighting and interaction areimportant features on a point of sale. I will strongly consider placing both of these featureson my point of sale.Questionnaire
Environment snapshotThis point of sale display was situated in the aisle with other men’s grooming products, by placing itin this position the potential customer will walk directly down the aisle containing other men’sgrooming products. The point of sale will then automatically catch the customers’ eye. At the top ofthe point of sale is the company’s brand which is bold and clearly visible, it also contains the brandscolours, and people are likely to know the brand once they see the black and white colours. Thepoint of sale is of a large size so that it is clearly visible by the potential customer. The point of salecontains lighting on the products which catches the customers eye and makes the product standout more compared to the point of sale next to the Boss one which doesn’t contain lighting. Bymaking the product stand out the customer then decides to go over to the product and interactwith it. The Boss point of sale is surrounded by other point of sale units which are the same size andcontain many products, this means that the customer has a large choice of products to decide fromwhich could cause the potential customer to walk away; as the choice will be too large and take toolong to test and interact with every product.The point of sale display for superdry grooming products is of a medium size but is positioned atthe end of an aisle selling other mens grooming products. This means that the customer is likely towalk past the point of sale display and then see the products. The products on display are clearlyvisible and are easily accessible, this means that the potential customer can easily interact withthe product and try it before they decide to buy it. The products clearly display the brand but thepoint of sale display doesn’t, which means that the customer has to be close to the point of sale tosee the branding of the product. The point of sale isn’t surrounded by any lights shining on it tomake it seem more appealing, this may mean that the customer is forced away from the point ofsale and drawn into another one. The superdry point of sale is surrounded by other points of saleunits which are of a similar size meaning that it doesn’t look out of proportion to itsenviroment, but by making it this size it is less eye catching and doesn’t seem as appealing or of ahigh price popular brand. The brands of a larger size seem to be more appealing and areadvertising products of a higher price.From my enviroment snap shot I have understood that the point of sale display unit best works in an enviroment that is situated with other products of a similarfunction, such as mens grooming products. From this I have understood that lighting works well on the point of sale unit as it makes the product stand out more andbecomes more appealing to the public. From this information I can understand that the point of sale is more appealing using only the brands colours and not creatingtoo much visual noise as this is less attractive towards the point of sale. From this point of sale I have decided to place my point of sale within an aisle clearly standingout so that the potential customer can visually see the point of sale and the product on display when walking down the aisle with similar products.
Person and product interactionFrom watching this point ofsale for 10 minutes I foundout that it is a very popularbrand and was visited by over10 people in this short time.This is due to the very largeage range of 16upwards, meaning that thereis a large population ofpeople who can use it. Thepoint of sale unit has smalltables which allows thecustomer to stand at thepoint of sale and interactwith it whilst writing out theirlottery ticket, trying to win afortune. The customer is ableto interact with the point ofsale easily as it containsergonomic features such asthe small lightweight pens towrite out the lottery ticket onthe small table.Watching this point of salefor ten minutes I found outthat this point of sale didn’tget much attention as nocustomers visited orinteracted with the product.I believe that this is becausethe point of sale unit was ofa small size meaning that itis hard to clearly see. Thepoint of sale was situatedon its own in a aisle withoutother similarproducts, meaning thecustomer is unlikely to findthe point of sale whenlooking for a mensgrooming product. Thepoint of sale display unitused only two differentcolours with most of itbeing white meaning thatthe point of sale display unitwasn’t very eye catching orappealing.From watching this point of saledisplay unit for 10 minutes Ifound out that 3 people visitedthis display unit. I believe thatthis is because the product isclearly visible and allows thecustomer to interact with theproduct so they can try it beforethey buy it. The point of salewas situated in the doorway ofthe shop meaning that it catchesthe customer’s eye as they arewalking past. I believe that theattraction was also causedbecause the large colourfuladvertisement information onthe front of the point of saleunit. The caption on the front ofthe point of sale ‘this seasonsmust have’ catches thecustomer’s eye and draws themin, causing them to then interactwith the product.
High priceBrand profilingFrom creating this table I can clearly understand where the brand LOrealmen expert is situated, in relation to other mens grooming brands. Thisshows me that I need to look at a product such as Gillette and compare howthey advertise there brand compared to LOreal men expert. From this I canunderstand how I can improve my point of sale to create a larger targetaudience. I can then compare this top a brand such as moose which is lowpopularity, by comparing these two brands to LOreal men expert I can thenunderstand what works well on a point of sale.
First hand existing design analysisAesthetics: The point of sale consists of two colours, black and white.This makes the point of sale look professional and of a high modernquality. The point of sale consists of linear shapes making it look moreappealing which also makes it seem of a higher quality.Cost: The point of sale seems to be made out of acrylic andglass, these materials are good to use as they give the point of sale aninteresting aesthetic and make it seem more appealing and modern.The use of acrylic is widely available and comes in a range ofcolours, meaning that a large process isnt needed to change thecolours, and keeps the cost down.Customer: I believe that the age range of this point of sale is targetedat men in the age range of 20-30, this is due to the ages of males usedto help advertise the brand. The men wearing this product would bemen who are trying to look better and this presents them as asmart, well presented young man.Environment: This point of sale was situated in a aisle with otherpoint of sale units that were clearly visible, the potential customer thenwalks down this aisle and is presented with many different point ofsales all selling a similar product, such as mens grooming products.Safety: The point of sale is relatively safe as it doesn’t contain anysharp edges and isnt made out of any materials that could cause a lotof damage. The point of sale has a large base meaning that is unlikelyto fall over making it safer.Size: The point of sale display unit is of a large size meaning that it isclearly visible and eye catching, this then increases the chance of acustomer buying the product if the point of sale catches theirattention.Function: The function of the point of sale is to display the newproduct and try to attract the customers attention, so that they buythe product. The point of sale is also there to try and increase therange of potential customers by attracting as many customers as it can.The customer is able to interact with the point of sale so they can testit before they buy it.Materials: The point of sale uses glass and acrylic which are bothgenerally low cost materials compared to items such as wood andmetal. Acrylic and glass are both lightweight materials meaning thatthey can be transported easily.Aesthetics: The point of sale display unit consists of linear shapesmaking the point of sale display unit look sleek and modern. The use ofthe colour black giving off the shiny glow also makes the point of salelook modern, this helps to make it more appealing and eye catching tothe customer.Cost: The cost of the point of sale looks relatively low due to thematerials being readily available, the material is also lightweight andeasy to construct meaning that the cost is kept low.Customer: The customer is within the age range of 15-25 who arerelatively young and just following the fashion of everyone else, thebrand isnt a well known brand but is just a trend at the momentthrough teenagers to young adults.Environment: The point of sale was situated at the end of the aisleselling other mens grooming products. By situating the point of sale inthis position the customer is then likely to bump into it when walkingaround the aisle or clearly see it because it is in their pathway meaningthey have to manoeuvre out of the way.Safety: The point of sale is relatively safe as it doesn’t contain anymaterials that can break which could shatter. There is however atripping hazard as it is at the end of the aisle and if the customer isntpaying attention they could fall. The point of sale contains some sharpedges but isnt made out of a material that could cut you without alarge force.Size: The point of sale is of a medium size meaning that it is not as eyecatching as the point of sale above, meaning that it is less likely to sellits products, when compared to a large size.Function: The function of this point of sale is to present the superdryproduct and provide easy access for the customer to use the product.The point of sale is also there to try and attract more customers to buythe product by catching the customers eye and then drawing them intothe point of sale.Materials: The material used in this is a polymer which has beengiven a gloss finish to improve its look. Polymers are generallylightweight and easy to transport and assemble.
First hand existing design analysisAesthetics: The point of sale uses linear shapes making it lookmodern and of a high quality. The point of sale uses brown gold andblack colours which work well together to catch the customersattention. The colours also link directly towards the branding helpingthe customer know what the products brand is.Cost: The point of sale is of a low cost as it is mainly manufacturedout of a polymer, which is cheap as they are highly available and cancome from natural resources (although some come from thecracking of crude oil which is a expensive process and isn’trenewable.)Customer: The customer of this point of sale would be a person inthe age range of 20-35. This is because the customer is likely to be aman who is trying to present himself as a upper class character butisn’t actually there yet.Environment: The point of sale was situated away from the otherpoints of sales displaying mens grooming products in a differentaisle. It was also situated behind another point of sale meaning thatit was hard to see. This then reduces the chance of the customerbuying the product as it wasn’t clearly visible or accessible.Safety: This point of sale was safe as it was out of the way reducingany chance of tripping hazards but contained some glass around theproduct. If the point of sale was to fall over then the glass wouldshatter across the floor causing a danger hazard.Size: The point of sale was of a medium size meaning that if it isn’tsituated on its own it would be hard to visually see as other largerpoint of sales would catch the potential customer’s attention.Function: The function of this point of sale is to present thecustomer with the new products on display from the brand. It isthere to help advertise the brand by putting a large logo behind theproduct.Materials: The point of sale was made out of a polymer meaningthat it can be given different finishes to make the point of sale lookmore attractive and eye catching. It also contained glass whichallows the customer to see through the case to the product.Aesthetics: The point of sale uses linear shapes consisting mainlyof rectangles. The point of sale uses black and white colours whichwork well to stand out and catch the customers attention, they alsolink directly towards the brand. Black and white also help to make thedesign look modern, expnesive and of a high quality.Cost: The cost of the point of sale is high as the point of sale is of alarge size meaning that a lot of material is needed. The point of salealso takes up a large amount of floor space which makes the cost alot higher. The polymer also comes from crude oil which isn’t arenewable resource meaning that the cost is higher as it has to becracked which is a long process.Customer: The point of sale is targeted at men in the age range of20-30 who are portrayed as a smart young man who knows what heis doing and is slightly upper class.Environment: The point of sale was situated in a aisle containingother mens grooming products, by placing it in this environment thecustomer can clearly visually see the point of sale and is easily able tointeract with it.Safety: This point of sale is safe because it is situated between otherpoint of sales meaning that there is no tripping hazard. The point ofsale also doesn’t have any sharp edges meaning that a personcouldn’t get injured from an accidental collision. The point of salealso has a large base minimising the chance of it falling over as it ismore stable.Size: The point of sale is of a large size meaning that it is clearlyvisible and can easily catch the customer’s attention. The point ofsale is then also able to advertise a large amount of products.Function: The function of this point of sale is to advertise thecompany’s brand and hold the products. It also allows the customerto interact with the products, so they can try it out before they buy it.Materials: The point of sale was has an acrylic frame which isproduced from the cracking of crude oil but then has glass shelves tohold the products. The use of acrylic means that it can come in a widerange of colours and different finishes, needed for differentfunctions.
First hand existing design analysisAesthetics:This point of sale conists of linear shapes whichmakes the point of sale display unit look modern and expensive.The use of colours clearly link towards the brand and work welltogether to catch the customer’s attention. The clear brandingabove the products helps advertisement.Cost: The cost of the point of sale is relatively low as it isn’t of alarge size meaning that less materials are needed. Although theplastic used comes from crude oil, which is an expensive processand the crude oil is non-renewable.Customer: This point of sale is targeted at men in the age rangeof 20-40. This large age range means that the target audience is alot larger, in comparison this means that more products should besold.Environment: The point of sale was situated in an aisle withother point of sales of a similar size meaning that it looks good, butwasn’t as eye catching, however it was still clearly visible andallowed the customer to easily interact with the products.Safety: This point of sale is safe because it is situated betweenother point of sales meaning that there is no tripping hazard. Thepoint of sale also doesn’t have any sharp edges meaning that aperson couldn’t get injured from a accidental collision. The point ofsale also has a large base minimising the chance of it falling over asit is more stable. It is also of a small size meaning that is centre ofmass is balanced and small.Size: The point of sale was of a small size but situated with otherpoint of sales selling mens grooming products of a similar size.Function: The function of this point of sale is to hold the productsand allow easy access for the customer to interact with theproducts.Materials: The point of sale was made out of a polymer meaningthat it can be given different finishes to make the point of sale lookmore attractive and eye catching. It also contained glass makes thepoint of sale look sleek and of a high standard.Aesthetics: The point of sale uses linear shapes consisting mainlyof rectangles. The point of sale uses black and white colours whichwork well to stand out and catch the customers attention, theyalso link directly towards the brand. Black and white also help tomake the design look modern, expnesive and of a high quality.Cost: The cost of the point of sale is high as the point of sale is ofa large size meaning that a lot of material is needed. The point ofsale also takes up a large amount of floor space which makes thecost a lot higher. The polymer comes from crude oil which isn’t arenewable resource meaning that the cost is higher.Customer: The point of sale is targeted at men in the age rangeof 20-30 who are portrayed as smart young men who knows whatthey are doing and are slightly upper class.Environment: The point of sale was situated in an aislecontaining other mens grooming products, by placing it in thisenvironment the customer can clearly visually see the point of saleand is easily able to interact with it.Safety: This point of sale is safe because it is situated betweenother point of sales meaning that there is no tripping hazard. Thepoint of sale also doesn’t have any sharp edges meaning that aperson couldn’t get injured from a accidental collision. The point ofsale also has a large base minimising the chance of it falling over.Size: The point of sale is of a large size meaning that it is clearlyvisible and can easily catch the customer’s attention. The point ofsale is then also able to advertise a large amount of products.Function: The function of this point of sale is to advertise thecompany’s brand and hold the products. It also allows thecustomer to interact with the products, so they can try it outbefore they buy it.Materials: The point of sale has an acrylic frame which isproduce and has glass shelves to hold the products. The use ofacrylic means that it can come in a wide range of colours anddifferent finishes, needed for different functions.
First hand existing design analysisAesthetics: The point of sale uses simple shapes which makesthe point of sale look neat and modern, from this the point ofsale could attract extra attention. As the world is becomingmodern the point of sale has used the theme to try and increasethe customer attention.Cost: The point of sale is of a low cost as it isn’t made out of amaterial which costs a lot, also the point of sale is relativelylightweight meaning that cost is kept down during transport.Customer: This point of sale is targeted at men in the agerange of 16-25Environment: This point of sale was situated in the middle oftwo aisles containing other mens grooming products. Thepositioning of the point of sale means that everyone can see iteven they are not walking down a specific aisle looking for aspecific product.Size: The point of sale was of a large size which means that thecustomer can clearly see the point of sale and the products. Thisthen means that the customer can easily interact with the pointof sale.Safety: This point of sale is safe as it has no sharp edges and islight, it also has a large base which increases the stability. If itwas to fall the material used wouldn’t shatter into loads of littlepieces. Due to the weight of the point of sale it wouldn’t take aforce too great too knock it over, creating a slight hazard.Function: The function of this point of sale is to advertsie thebrand and hold the product on display. This point of sale doesn’tallow the customer to interact with the products. They are ableto pick up the products but they can’t test them.Materials: The point of sale uses cardboard which is a lightand cheap material compared to a material such as wood. Thismaterial can easily be painted to change colour and havedifferent finishes applied to it.Aesthetics: The point of sale consists of four different colourswhich are well known with Ralph Lauren polo meaning that thebranding is clearly advertised, this modern company uses amodern style which could potentially increase customerattention.Cost: The point of sale is of a low cost as it is made out ofcardboard and is easy to construct and assemble. This meansthat a larger profit can then be made, but makes the productlook of a lower quality, which means less people may buy it.Customer: This point of sale is targeted at men in the agerange of 16-30. It isn’t used by upper class men as it is arelatively cheap product compared to a product such asburberry.Environment: This point of sale was positioned in the middleof two aisles containing other mens grooming products. Byplacing it in this position the customer can clearly see the pointof sale.Size: The point of sale was of a large size which means that thecustomer can clearly see the point of sale and the products. Thishelps the customer by making it easy for the potential customerto pick up the item and look at it.Safety: The point of sale is relatively safe due to the point ofsale consisting of no heavy items, and no items which couldsmash into many sharp little pieces.Function: The function of this point of sale is to advertise thebrand and hold the product on display. This point of sale doesn’tallow the customer to interact with the products. They are ableto pick up the products but they can’t test them.Materials: The point of sale uses cardboard which is a lightand cheap material compared to a material such as wood. Thismaterial can easily be painted to change colour and havedifferent finsihes applied to it.
First hand existing design analysisAesthetics: The point of sale consists of two colours, black andwhite. This makes the point of sale look professional and of a highmodern quality. By making the point of sale look of a modern qualitycould increase customer attraction.Cost: The point of sale is made out of acrylic and glass which givesthe point of sale a nice modern design. The use of glass increases thecost of the point of sale production meaning that less profit is goingto be made.Customer: I believe that the age range of this point of sale istargeted at men in the age range of 20-30, this is due to the ages ofmales used to help advertise the brand. The men wearing thisproduct would be men who are trying to look better and thispresents them as a smart upper class man.Environment: This point of sale was situated in a aisle with otherpoint of sale units that were clearly visible, the potential customerthen walks down this aisle and is presented with many differentpoint of sales all selling a similar product, such as mens groomingproducts.Safety: The point of sale is relatively safe as it doesn’t contains anysharp edges and isnt made out of any materials that could cause alot of damage. The point of sale has a large base meaning that isunlikely to fall over making it safer. The point of sale does containglass though which would shatter into many little pieces ifsmashed, creating a slight danger hazard.Size: The point of sale display unit is of a large size meaning that it isclearly visible and eye catching, this then increases the chance of acustomer buying the product if the point of sale catches theirattention.Function: The function of the point of sale is to display the newproduct and try to attract the customers attention, so that they buythe product. The point of sale is also there to try and increase therange of potential customers. The customer is able to interact withthe point of sale so they can test it before they buy it.Materials: The point of sale uses glass and acrylic which are bothgenerally low cost materials compared to items such as wood andmetal. Acrylic and glass are both lightweight materials meaning thatthey can be transported easily.Aesthetics: This point of sale consists of linear shapes whichmakes it look modern and of a high quality. The point of sale alsoonly consists of two colours making the point of sale attractive asthere isn’t too much visual noise.Cost: The cost of the point of sale is low as it is made out ofcardboard which is lightweight and easy to produce. This point ofsale is also taking up floor space within the shop which increases thecost.Customer: This product is targeted at women in the age range of25-40 and can be used by most women.Environment: This point of sale is situated in the middle of theshop floor which is clearly visible by the potential customer. Theproducts are then easily accessible for the customer , this shouldthen help to sell more products.Safety: The point of sale is quite safe as it is made out of a materialwhich doesn’t shatter, if it was to fall over and is lightweight so if itdid fall over no damage would be caused. The point of sale has nosharp edges which could cut the potential customer.Size: The point of sale is of a large size containing many productswhich gives the customer a larger choice and keeps the customer atthe point of sale for a longer time.Function: The point of sale is there to try and attract customersover to interact with the product and is also there to advertise thebrand. The point of sale doesn’t allow the customer to try thefragrance though.Materials: The point of sale uses cardboard which is a light andcheap material compared to a material such as wood. The materialcan easily allow different finishes to be applied to it.I had to obtain this picture from the internet as I found it difficult to take ten pictures in Debenhams as they have a company policynot allowing photos to be taken.
Further specification• My point of sale will contain the brand colours of LOreal men expert and this will help advertisement and provide a clear visual understandingof the brand, or contain the brand’s logo.• My point of sale will contain simple linear and geometric shapes, meaning it will be clearly visible and won’t look too complicated andunappealing to the public.• My point of sale will be based around a modern look so that the design will look of a higher standard and the product will be presented as ahigher quality item.• My point of sale will be of a medium to large size as this will help bring attraction to the product, by making it stand out.• My point of sale needs to be relatively safe as if it is placed in stores it shouldn’t cause too much of a hazard to the public or the potentialcustomers.• My point of sale will be placed in an aisle with other similar products so that the customer will then clearly see the new point ofsale, advertising the brand whilst looking for mens grooming products.• My point of sale will be made out of a polymer as the material is widely available and can come in a range of colours which may help toadvertise the product and the brand. This will also make the point of sale safer as it won’t consist of any sharp edges and will not be too heavywhich may cause a danger hazard. It will also be made out of wood as this will give the design a different aesthetic look and will also make thepoint of sale a lot stronger and stable.• My point of sale will contain some information about the product the point of sale is holding so that the customer can clearly understand whathe is looking at or thinking of purchasing.• The product needs to be easily accessible so that the customer can interact with the product. This will then hold the potential customer at thepoint of sale for a longer time, increasing the chance of him buying the product.• My point of sale will also not be too heavy as this will may cause a danger hazard and will create a larger transport cost.
Concept 1 This is one of my final 3 conceptswhich I am going to develop. I asked20 people from the public, who Ibelieved would be in LOreal menexperts target audience. From thisover half of the people had voted forconcept number one out of the 3, thiswas mainly due to the aesthetic look.From this my point of sale will bemade similar to this but may containsome further changes.051015
DevelopmentMaterial woodFor the baselayer I could use a material such as pine as this gives thedesign a different aesthetic look and will make it look more natural.Pine is a soft wood and can be easily carved out or cut, the wood canalso be easily painted or stained to give the pine a different interestingaesthetic look. The wood is also comparatively cheap and readilyavailable compared to some other woods such as oak.ManufactureI could ask the school to order in some pine to usefor my point of sale, I would then use a pencil and atry square to make the pine so I can accurately cutthe wood into the rectangular base shape I require.I would then join the sides of wood together usingthe finger joint, as this joint if very strong and isvery useful whilst making rectangular or squareboxes. Each part of the finger joint has to be at 90degrees and there must be a finger at the top andbottom Finger jointI would first match up thesides of wood so that I knowhow deep the finger jointmust be and mark this linewith a pencil.I could then draw in theshapes with the pencil andshade in the area for thefingers I am going to cutout.I would then use a hegnar saw to cut out the fingerjoints which would be very helpful to cut out thejoints towards the centre as you can angle the woodand then begin to cut out the joints.Construction-AdhesivesPVA glue can be used to increase the strength of the finger joint makingit even more secure. The glue would be applied to both pieces of thejoint and then then two pieces of wood can be pushed into the fingerslots. Any excess PVA glue can then be wiped off the wood with a dampcloth before it has time to dry . The wood can be securely held in placeusing a clamp to make sure the wood Is joint together and there are nogaps.I would use a corner clamp to thenhold the wood in place with thePVA glue so that the joint insecurely held in position and candry, making the finger joint evenstronger.After asking 20 people from the publicwhich joint they think is best to use Ifound out that a finger joint is best.From a safety point of view the fingerjoint is the most popular as this strongjoint, can withhold large amounts offorce, even though the point of sale wontencounter this much force. This totallyreduces any chances of a hazard. From aaesthetic point of view a finger joint isaesthetically pleasing if made to a highstandard, from this I will use a fingerjoint. Even though it will probably not beneeded but just in case a large force doescome into contact with the point ofsale, it will be able to withstand it.01020Finger Mitre DovetailJoints
DevelopmentManufactureI would then use a pillar drill and cut out small circles on each sideof the base, on either side of the next level of the point of sale.The circles will have a slightly wider diameter than the samplebottles. The circles will only be about 2cm deep as this will aid thesecurity of the samles on the point of sale, by holding them inposition and stopping them from toppling over if they were totake a slight knockSample sites ingroove.Material RubberRubber is not only elastic but is also waterproof and a goodelectrical insulator, it is also quiet resistant to tear. Rubber is alsoa good material to help objects grip to surfaces and stopssliding, such as rubber soles which are applied to shoes.ManufactureThe groove will be marked out using a try square and a pencil. I willthen use a chisel and a hammer to take away a thin layer so that thenext layer can then be securely held in place which will increase thesafety of the point of sale.The rubber applied increases the grip of the shoe making itsafer, by applying rubber to the point of sale it will stop it frommoving as much during person and product interaction whichreduces the hazard of the point of sale toppling over.ConstructionI will use super glue to attach the rubber feet to the woodenbase, I will first wipe both the wood and rubber surface to removedust and dirt. I would then apply the super glue to the rubber feetand then press firmly in place against the wood and then hold inplace until the adhesive dries. Once all four feet have beenapplied then I will leave the object in a well ventilated area toensure the adhesive completely dries.
DevelopmentConstructionThe weight of the wood of the second layer should hold the part ofthe point of sale securely in place but the PVA wood glue will helpaid the strength, causing a stronger bond to be created. The woodwill need to be wiped first with a damp cloth to remove any dirt ordust and then the glue can be applied. The parts should then be leftin a well ventilated area to make sure the PVA glue is completelydry.ManufactureI could use a band saw to cut the wood into sizes required. Iwould then use a drill to cut small circles into the end side of thewood. The Dowel is then bought as ready pieces and can then beused to join the two pieces of wood together. Two holes will bedrilled on each side to increase the strength of the joint. A Doweljoint is really a butt joint but reinforced with the Dowel, makingthe joint even stronger.ConstructionI would then place the dowel into the first piece of wood with somePVA glue in the end to improve the strength of the joint. I would thenapply a small piece of glue to the other end of the dowel and slot theother piece of wood onto the dowel, then allowing time for the PVAglue to dry. I would then repeat this with the other sides.MaterialI could use a material like cardboard to make this box as cardboard is easy to cut and work with and also relatively easy to join pieces together. The cardboard may be a slightissue though as it will have to be relatively thick as a mirror needs to be inserted into the face of the box. The depth of the cardboard isnt going to be thick enough so it wouldhave to be stuck to the face using an adhesive. This will make the component look less appealing and cause less attraction, but if there was a groove cut out like I could dowith the pine as I have shown earlier in my development, this would increase the aesthetic look and make the point of sale look more appealing. By comparing the twomaterials I have now decided to carry on using pine as this will increase stability in the point of sale and also help make the point of sale look more visually appealing.Construction – cardboardI could use double sided tape to stick together thepieces of cardboard but this then wouldn’t be toouseful and the strength would be ok which not muchforce applied to the box, but once the force isapplied the joints would soon become weak andmost probably break. As two more layers are goingto then be situated on top of this layer this wouldn’tbe too reliable and may cause a danger hazard. Themirror also has to be attached which will contributeto the weight.ManufactureOnce I have a large sheet of cardboard I couldthen mark out the shapes using a pencil and rulerand then begin to cut them using a scalpel, thiswill be useful as it would be hard to cut out theshapes using a hand saw as the cardboard wouldbend and the material would be too big toaccurately cut using a hegnar saw. A scalpel wouldthe easiest way to cut out the shapes but willrequire a lot of skill, as I tried to cut out a smallshape when making my model.
MaterialI could use aluminium for the feet of my point of sale to increase the stability of thepoint of sale, as this will increase the grip between the two surfaces which will reduceany danger hazards or slight risks. Aluminium is a strong and sturdy material but maynot provide enough grip as if a large force was applied on the point of sale then it mayslide back or topple over.ManufactureI could order in the acrylic mirror already sized and ready to bejoined to the second layer, which would reduce the time required tomanufacture this part. If I had to cut the acrylic myself using a toolsuch as a coping saw this would require some skill, even though it isa small piece which is needed to be cut it will still be needed to becut accurately so it sits safely in the groove and won’t fall out.ConstructionTo construct the acrylic mirror to the wooden block I coulduse a hot glue gun as this works well when attaching acrylicto wood and the glue dries extremely quickly and creates astrong bond between the two. This helps the safety of thepoint of sale as if the acrylic mirror was to fall then this couldcause a hazard, but the strong bond is unlikely to splitbetween the two keeping the potential customers in thestore safe.MaterialFor this part of my point of sale I could use acrylic mirror asthis material can be up to half the weight of a normal glassmirror for the same size mirrors. Acrylic mirror is also up toten times stronger than a normal glass mirror. Acrylic mirroris also shatter resistant which reduces the danger hazard ifthe point of sale was fall over and smash, as a normal glassmirror would shatter into many small sharp pieces of glass. Aglass mirror is a possibility to use but wouldn’t be verypractical for this part as wear and tear could occur and a fewknocks may occur, this could cause the mirror to shatter.ManufactureTo construct this groove I could use a wood plane to take afew thin layers of off the wooden block . I could mark out therectangular shape required by holding the acrylic mirroragainst the wooden block and drawing the shape around witha pencil. The wooden plain will require some skill and asteady hand so that I don’t carve the rectangle out too longmeaning that the mirror will not fit. Before I use this way ofmanufacture I will practice on another piece of wood toacquire the skill first.ManufactureThe solid aluminium pole can be ordered in which can then becut down into small cylinders roughly of equal length using apen to mark the sizes of each cylinder and then the cylinderscan be cut using a hack saw. I could then manufacture this partusing the metal lathe to make the feet into shape I require asthe top part could screw into the base of the point of sale andthen the wider base increases the stability.Metal lathe takes this layeroff which will be screwedinto the base.
Specification checkMy point of sale will contain the brand colours of LOreal men expert andthis will help advertisement and provide a clear visual understanding of thebrand, or will have to contain the brands logo.Within the next section of my development I will shows how I can linkmy point of sale to the brand, by using the same brand colours so thepoint of sale has a visual link.My point of sale will contain simple linear and geometric shapes as this willkeep the design simple, meaning it will be visible and won’t look toocomplicated and unappealing to the public.I have made sure that within the first section of my development that mypoint of sale consists of simple linear shapes as this doesn’t make thedesign too complex.My point of sale will be based around a modern look so that the design willlook of a higher standard and the product will be presented as a higherquality item.Within the first section of my development I have shown that by usingwood within the point of sale base gives the design a modern look andalso the shape is rectangular giving the point of sale linear simpleshapes.My point of sale will be of a medium to large size as this will help bringattraction to the product, by making it stand out.Within the next section of my development I will draw diagrams or makeprototype models of my point of sale showing the dimensions of mypoint of sale.My point of sale needs to be of a relatively highly safe as if it is placed instores it should cause to much of a hazard to the public or the potentialcustomers.I have stated this within my first section of development when showinghow I could construct and manufacture feet to my point of sale toincrease the safety of my point of sale, increasing the stability.My point of sale will be placed in a aisle with other similar products so thatthe customer will then clearly see the new point of sale, advertising thebrand whilst looking for mens grooming products.In the next section of my development I will take into consideration thepositioning of my point of sale in an aisle and figure out where it will bebest positioned to get the most attraction.My point of sale will be made out of a polymer as the material is widelyavailable and can come in a range of colours which may help to advertise theproduct and the brand. This will also make the point of sale safer as it wontconsist of any sharp edges and will not be too heavy which may cause adanger hazard. It will also be made out of wood as this will give the design adifferent aesthetic look and will also make the point of sale a lot stronger andstable.Within the first section of my development I have stated how the bottomlayers of my design are made out of wood such as pine for the base. Asthis material is sturdy and made of good quality. In the next section ofmy development I will state how I can use acrylic in my design.My point of sale will be of a medium cost so that it doesn’t cost too much tomake, but will be in the modernism style so that it looks more expensive.Within the next section of my development I will state the cost of mypoint of sale to make from the materials I will be using and how cost willeffect the construction of my parts.The product needs to be easily accessible so that the customer can interactwith the product, this will then hold the potential customer at the point ofsale for a longer time, increasing the chance of him buying the product.In the first section I have stated how the samples of the products arebased on the point of sale for stability and how these samples are stableand can easily be picked up and placed back down.My point of sale will also not be too heavy as this may cause a danger hazardand will create a larger transport cost.In the first section of my development I stated how my point of salewouldn’t be made out of solid pine as this would increase the cost andalso increase the weight of my point of sale maybe contributing to thedanger hazard.
ManufactureTo manufacture the tap I would drill a small hole into the solid aluminium cylinder and then usinga tar wrench I could then carve out the groove so that the die can then be screwed into the tap inthe bottom of the point of sale base. The size of the hole being drilled by the drill must be thesame size as the die made on the metal lathe as the pieces will not fit together if they are not thesame size.ConstructionTo construct the tap to the base of my point of sale Iwould use a hammer to put the tap inside the base ofthe point of sale using a pillar drill with a circular drillbit of the same size I would add a small amount ofaraldite to increase the strength of the bond but noneat all would really be needed as the tap would besecurely held on its own.ManufactureTo manufacture the groove out of the die I would use the die stock with thesame size as the die to carve out the groove, I will put the piece of aluminiuminto a clamp stand and place the die stock on top of the die. I will then holdthe die stock and twist the die to create the carve. The die can then be easilyscrewed into the tap creating a strong bond that can only come apart bystrong vibrations or being twisted. The amount of interaction the point of salewill obtain will not be enough to cause the die to become loose. If I reallyneeded to I could use Teflon tape which stops the thread from unscrewingonce it has been turned into the tape.Usability ergonomicsThis shows that my point of sale need to be rougly about a foot tall which is justabove 30 cm as this point of sale will be placed on a stand in the shop as shownin the diagram. Which will be about 5 foot tall so that when the person lookinginto the mirror should be about eye level with the design as the average heightof men is 5foot 9 inches, so then the mirror will be situated near enough to eyelevel with the customer when they test the product.Usability anthropometricsI have shown in my diagram that the tester bottles in the point of sale must not be toodeep as this means that the person would have to stretch to reach the testers meaningthis could come to a slight inconvenience for the potential customer. As I have shownthe point of sale will not be too far back on the shelf meaning that the tester bottles areclose to the edge gaining easier access to the samples.From running a test on the height of most men in theage range of 30-40. I had found that the heightaverage height of most men is 5foot 9inches from thisinformation I can then calculate exactly where themirror on the point of sale needs to be placed so thatthe customer can comfortably interact with the pointof sale.010205foot5inches5foot9inches6foot
MaterialAcrylic is a clear plastic which can come in a range of colours, thiscan then be used to link clearly to a certain product or a certainbrand. I could use the colours orange, yellow and white as thisclearly links to LOreal men experts branding. It is a very strongplastic and doesn’t shatter if broken, it just snaps into large pieces.This will make the point of sale safer as if it was to break itwouldn’t cause too much of a hazard to the public, and can beeasily and quickly cleaned up keeping the area safe.ManufactureI could use a computer software like techsoft 2D designto create the shapes required to make the base of mypoint of sale. This will then be sent to the laser cutterwhere the acrylic can be laser cut into the specificshapes I have requested, with the correct sizes.Construction-AdhesivesI can use a adhesive such as liquid solvent cement to stick togetherthe pieces of acrylic as when liquid solvent cement has dried it isclear, meaning no visible marks will be present which could ruin theaesthetic look of the point of sale. This is also a very strong adhesive. Iwould use a thin paint brush to apply the liquid solvent cement to theacrylic joint, joining the two pieces together, as only a little amount isneeded due to its incredible strength.ConstructionTo attach the third layer to the second layer Icould drill the two pieces together but this couldbe a danger hazard as the acrylic could easilycrack or break into smaller pieces. This could thennot be clearly visible as the crack could be veryfine but will then make the stability and safety ofthe point of sale a lot lower, as at some point thetwo pieces could come apart or break causing adanger. These two pieces could then be joinedtogether by araldite as this will create a strongbond and can easily applied. Any residue can thenbe easily wiped away after without any marks orstains being left.
Usability placing of point of saleIt would be best to place the point of sale in an area of the shop which is clearlyvisible and has some other related products around it, meaning that when aperson walks down this aisle they wish to buy a male grooming product butthen have a large selection to choose from. This is why the point of sale mustbe clearly advertised and contain some bright colours mainly the brand coloursor the brands logo. It must also be easily accessible so the the customer canpick up the product easily and freely and test it before they buy it so they willbe completely satisfied knowing they have bought the exact thing they wantedand are happy with their purchase.AestheticsOriginally my point of sale consisted of aflat base looking very original and similar tomany other point of sale display units. So Idecided to add aluminium feet to the baseof my design which I will make using themetal lathe. This will make my point of saleslightly more unique and stand out frommany other point of sale display unit. Thiswill potentially give my point of sale moreattraction and hopefully increase buyers ofthe product on display. This also will thenhelp contribute to the safety of my point ofsale as the point of sale display unit will bemore stable.AestheticsOriginally my point of sale was going to consist of four linear rectangularshapes with an acrylic mirror so that the point of sale is unique compared tomany other point of sale display units. By including a mirror within mydesign, the customer now has direct contact with the point of sale displayunit, which allows them to try the product and visualise the effects in themirror directly in front of them. This means they are attracted to the pointof sale for a longer time consequently ending up buying the product. Theuse of an acrylic mirror is very unique giving the point of sale a differentaesthetic hopefully also increasing the attraction to the point of sale displayunit.PerfumeAftershaveWomensgroomingMens groomingI ran a test asking the 20 men who are inLOreal men experts age range, wherethey believe the point of sale would bestbe situated from an aesthetic point ofview to attract the customer’s attention.From my information I found that thepoint of sale would best be situatedwithin other mens grooming products.AestheticsOriginally my point of sale was going to consist offour layers: the bottom two being pine, and the toptwo acrylic. After recent stages of my development Icame to the decision that my point of sale will stillconsist of four layers but the top two will now alsobe made out of pine. As a mixture of pine andacrylic will be less visually appealing and cause lessattraction. Although it would be seen as unique, themixture of materials would not suit the design andpurpose of the point of sale.Asking another 20 people from LOreal menexperts target audience. I asked where theythink, in a mens grooming aisle, the point ofsale would be best situated from a safetypoint of view. My answer was in the aislewith other point of sales as placing the pointof sale at the end of the aisle or next to itcould cause as a danger hazard from risks ofpeople tripping over it. The point of saleneeds to have some space around it thoughfor easy access to the products.From this I will place thepoint of sale within themens grooming aisle toreduce the risk of a dangerhazard.I could have included an acrylic mirror or glass one, but afterasking members of the public from an aesthetic point of viewthere wasn’t much of a difference in opinion. From the safetypoint of view however, the acrylic mirror has proven to be abetter choice, as it wouldn’t shatter into many little pieces ifit was to b as the glass would, producing a danger hazard.0246810121416Glass Acrylic mirror051015Near the aisleAt the end of the aisleWithin the aisle051015MensgroomingAftershave WomensgroomingPerfume
Asking people from the public from aaesthetic point of view I found thatusing pine on its own would be moreaesthetically pleasing than acrylic .Also from a safety point of view pinewas given the vote as it is a strongerand much more durable material.From this information I will use pinefor my point of sale.UsabilityThe samples situated within the point of saleshouldn’t be too deep down as this may causesome frustration and effort for the person to tryto lift the sample out of the groove, just to trythe sample. This may then cause the potentialcustomer to walk away as they believe that evenmore effort may occur and then walk away. This iswhy the samples need to be easily accessible forthe potential customer. This is why the groovewill not be too deep but will still need some depthas this helps increase the safety of the point ofsale as the samples are more stable.MaterialSteel is another material I could use instead of the rubber feet or thealuminium feet which is a more likely choice. Steel is a ratherexpensive material in comparison to aluminium, and it would beimpossible to dinstinguish the difference in how good each one is atincreasing the stability. Steel may make the point of sale look moredesirable but the steel feet wouldn’t be visible enough to have anincrease in customer attraction.ComponentA component of my design is the wood I am going to use forthe four layers, as I will need a large amount of this material.The wood I have chosen to use will be pine as it is a strongwood which is relatively cheap in comparison to a wood suchas oak. Pine is also easy to work with and aestheticallypleasing and also has a straight grain. This is a very importantpiece of my point of sale as it will be used throughout mostof my point of sale.ComponentAnother component would be the feet to increase the stability contributing to the safety ofmy point of sale. I have the choice of aluminium , steel and rubber. Steel is the least likelychoice due to the high cost, although it may look the most visually appealing it will not beseen enough to be worth the additional cost. Rubber is a good material to use as it is a lotcheaper than steel, and it would have little negative visual impact, as only a small amountwould be seen. The point of sale is aimed at the modern style and rubber feet wouldn’tcontribute to this feature. Aluminium should be used as it wouldn’t contribute too much tothe expense of my point of sale, but would contribute to the modern features of the unit. Thiswill require some skill but the end product will look a lot more appealing than rubber feet.From running atest asking 20public whichmaterial would bebest for the feet alarge number ofpeople had votedfor aluminium asthis is a interestingcombinationbetween materialsand makes theproduct look of ahigher quality.0510SteelRubberFrom a safety point of view on the production ofthese pieces I had also asked the previous 20 peopleanother question after the view on the aesthetic lookof the feet. I asked ‘‘which material do you thinkworks best from a safety point of view ?’’ from thismany of the people had voted for rubber as this iseasier to produce and it will produce a better gripwith the majority of surfaces, reducing the chance ofany hazards. The production of aluminium feet isvery tricky and requires skilled labour as the metallathe must be used and the feet must all be identical.An injury can also easily occur when using the metallathe as loose items of clothing could get caught andpull you into the lathe.02468101214AluminiumSteelRubberFrom this I will use aluminiumfor the feet as this aestheticlook could potentially attractmore customers to the point osale and then increase productsales.051015Aestheticview0246810121416Safety view
ComponentAnother component of my point of sale will be the sample bottleswhich will be on display and allowing the customer to interact withthe point of sale to try the product, before they decide to buy it. Asthis is a major feature within my point of sale display unit allowingthe customer to try the product on and look in the mirror to seethe effects.UsabilityI have created a video showing how the customer would interactwith the samples and how they would benefit from a mirror beingplaced on the point of sale. This allows the customer to directly andinstantly see the effects of the product they have just sampled. Fromlooking at this piece of interaction I have understood that theperson may want to look deeper into their skin to try and visually seethe effects causing them to get up close to the mirror. This couldprove slightly awkward for the customer, so I may have to attach asmaller mirror to the original one in one of the corners which ismagnified so that the customer can see the effects of the productthey just sampled.ComponentAnother component of my design which is a important feature is the acrylicmirror which also contributes to interaction within the point of sale. Thisallows the customer to directly interact with the point of sale. As LOreal menexpert is aimed to make your facial features look younger, the aim of themirror is to then allow the customer to see the effects of the product. Thisfeature should then hold the customer at the point of sale for a longertime, and improving the chance of the customer buying the product.From asking 20 people in the public, I foundthat it is a good idea to have a tester bottleon the side of the point of sale. This allowsthe customer to interact and fullyunderstand the product, from thisinformation I will incorporate this feature inmy design.051015Tester No tester