SWOT Citi World Money Card
Citi World Money Travel Card <ul><li>Product Strength  </li></ul><ul><li>Only card of its kind in the market to offer 96 h...
Vs. Product Competitors
Internal Environment Analysis  (in comparison to international banks)  <ul><li>Theft/Misuse Protection prior to  </li></ul...
External Environment Analysis  (in comparison to International banks)  <ul><li>Only foreign bank apart from Standard </li>...
 
Internal Environment Analysis  (in comparison to Indian banks)  <ul><li>Theft/Misuse Protection prior to  </li></ul><ul><l...
External Environment Analysis  (in comparison to Indian banks)  <ul><li>Introduce Chip and Pin Card </li></ul><ul><li>Exte...
Market Scenario
Upcoming SlideShare
Loading in …5
×

World Money Travel Card SWOT analysis

2,002 views

Published on

Published in: Business, Economy & Finance
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,002
On SlideShare
0
From Embeds
0
Number of Embeds
173
Actions
Shares
0
Downloads
1
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

World Money Travel Card SWOT analysis

  1. 1. SWOT Citi World Money Card
  2. 2. Citi World Money Travel Card <ul><li>Product Strength </li></ul><ul><li>Only card of its kind in the market to offer 96 hours of </li></ul><ul><li>theft/Misuse protection coverage prior to reporting </li></ul><ul><li>Availability of emergency cash on theft/loss of the card </li></ul><ul><li>from any Citibank international branches </li></ul><ul><li>Higher exchange rates and lower Cross Currency Mark-up charges </li></ul><ul><li>Higher level of card recognition and acceptance </li></ul>
  3. 3. Vs. Product Competitors
  4. 4. Internal Environment Analysis (in comparison to international banks) <ul><li>Theft/Misuse Protection prior to </li></ul><ul><li>96 hours </li></ul><ul><li>Lower Minimum reloading amount </li></ul><ul><li>Worldwide emergency cash </li></ul><ul><li>availability </li></ul><ul><li>Replacement card mailed to any </li></ul><ul><li>destination </li></ul><ul><li>Also available at FFMCs </li></ul><ul><li>Reloading at FFMCs </li></ul><ul><li>More recognition over Standard </li></ul><ul><li>Chartered cards </li></ul><ul><li>E-com not enabled </li></ul><ul><li>Card is not instantly activated </li></ul><ul><li>SMS report on demand </li></ul><ul><li>No auto SMS transaction update </li></ul><ul><li>on every transaction </li></ul>Strengths Weaknesses
  5. 5. External Environment Analysis (in comparison to International banks) <ul><li>Only foreign bank apart from Standard </li></ul><ul><li>Chartered to offer ‘World Currency Card’ </li></ul><ul><li>Availability and reloading facility at </li></ul><ul><li>leading TAs and FFMCs </li></ul><ul><li>Introduce of Chip and Pin Cards </li></ul><ul><li>Enable e-com </li></ul><ul><li>SMS update on every transaction </li></ul><ul><li>Increase currencies </li></ul><ul><li>Possible entry of other major </li></ul><ul><li>foreign banks </li></ul><ul><li>Product upgrade by Standard </li></ul><ul><li>Chartered </li></ul><ul><li>Increase validity </li></ul><ul><li>Transfer unused amount directly </li></ul><ul><li>onto the existing account or allow </li></ul><ul><li>to draw DD over phone banking </li></ul><ul><li>Provide insurance </li></ul><ul><li>Allow VISA discounts and benefits </li></ul>Opportunities Threats
  6. 7. Internal Environment Analysis (in comparison to Indian banks) <ul><li>Theft/Misuse Protection prior to </li></ul><ul><li>96 hours </li></ul><ul><li>Worldwide emergency cash </li></ul><ul><li>availability from Citibank branches </li></ul><ul><li>International recognition </li></ul>Strengths <ul><li>No e-com </li></ul><ul><li>No instant activation </li></ul><ul><li>Only available in 3 currencies </li></ul><ul><li>No insurance </li></ul>Weakness <ul><li>No SMS report on every transaction </li></ul><ul><li>SMS on demand </li></ul><ul><li>Longer time for card replacement </li></ul><ul><li>No insurance </li></ul>
  7. 8. External Environment Analysis (in comparison to Indian banks) <ul><li>Introduce Chip and Pin Card </li></ul><ul><li>Extend validity </li></ul><ul><li>Enable e-com </li></ul><ul><li>Offer a free replacement card along </li></ul><ul><li>with the welcome kit </li></ul><ul><li>Offer a free international roaming </li></ul><ul><li>SIM </li></ul><ul><li>Allow phone banking to draw a DD </li></ul><ul><li>for the unused amount </li></ul><ul><li>Introduce more currencies </li></ul><ul><li>Superior product offerings from </li></ul><ul><li>Indian banks </li></ul><ul><li>Stronger presence of the Indian </li></ul><ul><li>banks </li></ul><ul><li>Higher number of accounts </li></ul><ul><li>maintained by Indian banks </li></ul><ul><li>Nationalized banks has a greater </li></ul><ul><li>trustable factor </li></ul>Opportunities Threats
  8. 9. Market Scenario

×