I. Brand Strategy II. Business StrategyDevelop Brand properties which deliver l mega hook of hosting clients at Use theon Citi’s brand purpose (Driving Success): the VIP enclosure in IPL matches to run high impact Business campaigns across‘Citi Moment of Success’l key LOB’sl with your Citi’‘Cheer Campaigns aimed at acquiring new l‘Citi U-23 Success of the League’l affluent clients and rewarding existingEnsure salience and reach in the Citi TG clientsMedia MediaIn addition to on-ground sponsorship Use relatively inexpensive non-traditionalentitlements, non-traditional media to be media to directly communicate withused as traditional mass media is too prospective and existing clientsexpensive
CG Member-get-Member CG Upgrade Program ProgramCG clients were given an opportunity to refer their Customers who increased their Relationship Valuefriends to open a CG account. If the friend opened a with Citi to True CG / CGS levels with a minimum ofCG account, both the existing client and is friends USD 50M / 100M of offshore products were rewardedwere hosted by Citi to an IPL match in the VIP with 1/2 IPL VIP passes. Two lucky winners basis aenclosure slogan contest also won return airfare for 2, 5-starThis was a Global campaign that was run across key hotel accommodation and a chauffeur driven car.NRI markets like UK, UAE, Singapore, Australia,Kenya, etc.
Citi@Work Card Usage Promo Referral ProgramThis program was launched by Citi@Work for the ICG Highest spenders on a Citi Card at select partners& LCB Relationship Managers to drive corporate outlets/websites such as Shoppers Stop, Yatra,referrals BookmyShow, Chroma, etc. won IPL VIP passes
Jet Airways Citibank Citi Cash Rewards Card Promo Card PromoCustomers who booked a Jet Airways Citibank Credit Customers who booked a Citi Cash Rewards Credit CardCard in the promo period won a domestic Jet Airways in the promo period won a complimentary IPL matchair ticket and 2 IPL match tickets. ticket.
Citi U-23 Award U-23 Award PR Event – Mar’10 Presentation – IPL’10’Citi U-23 – the Trophy unveils’ was a grand event In keeping with Citi’s Global sponsorship objective ofhosted by celebrated anchor Mandira Bedi. The promoting young talent, the ‘Citi U-23 Success of thetrophy was unveiled by Rohit Sharma – 2009 Winner & League’ trophy was awarded to Saurabh Tiwary fromN Rajashekaran – CBM, GCG. The event was widely Mumbai Indians. The Citi trophy found coverage in allcovered through Medianet in the 4 main metros. leading dailies.
Client Hospitality Corporate Citizenship2750 Citi clients across various business lines hosted On Apr 12th 2010, Citi hosted 40 underprivileged kidsin the VIP Hospitality area aged 8 - 14 from Pratham, a partner NGO, to an experience of a lifetime at an IPL match
Payment Gateway Employee Contests4 out every 5 tickets sold online was ‘Citi 20-20’ Knowledge Series quiz contests were organized for Citi employees across Indiathrough Citi payment gateway.Sales through Citi PG are over $ 2.5MM with a revenue of over $ 45 M.