What types of media institution might distribute your product and why?
The types of media institution might
distribute your product and why
A film distributor is a company or individual responsible for the marketing of a film. The distributor
may set the release date of a film and the method by which a film is to be exhibited or made
available for viewing: for example, directly to the public either theatrically or for home viewing
(DVD, video-on-demand, download, television programs through broadcast syndication etc.). A
distributor may do this directly, if the distributor owns the theaters or film distribution networks, or
through theatrical exhibitors and other sub-distributors.
For our film we decided to choose a small, independent distributor because our film was made on a
low end budget and is not a well-known film. We used low quality equipment which led to our
budget not being as high as we thought at first. If we were to have a higher budget our camera
equipment would be more efficient and better quality, and we would also make sure that the actors
that we would use would be more popular.
For our film opening we decided to use the distribution company called Warp. Warp Films is a small
independent film production company based in Sheffield & London, UK. We choose this company as
they are experts at using small budgets but still manage to achieve the same target audience who
are British which is the same as our target audience. Warp has distributed some very successful film
like the Four Lions and also this is England
This is the online
website of Warp which
shows what they are
about and examples of
films they have
This image below shows Warp’s Facebook page. By looking at this page I can tell that Warp is a
popular site as there are lots of people that have like this page, so it must be a recommended
The advertisement of our film would hopefully be aimed at being in the UK. I would like our film to
be advertised in a multiplex cinema like the Odeon because a male under 35 is still a wide ranged
target audience. Also because people over 35 also like to watch Action films like ours. Another way
that our film could be advertised is on buses or in bus stations. I think these ways of advertising are
very effective as they cover lots of places around the country. However this way of advertising could
become very expensive.
Examples of films that Warp has distributed from a similar Genre...
I have used IMDB to help me find some examples as it has lots of information and it also has
accurate evidence of the information provided.
‘This is England’ is a film that has
been distributed by Warp. The
example that I have found shows
that Warp is a good company to use
because on the opening weekend
the film had gained £207,676, so the
film must have been advertise in the
correct way. By reading this figure it
makes me think that Warp has lots
of experience when distributing
I have also used ‘The Four Lions’ as
an example for evidence why I have
chosen the distributer company that
I have. The opening weekend that
the Four Lions was release, it gained
£608,608. By looking at this film’s
information it has given me a
stronger feeling to use Warp as it
shows that they must have
efficiently advertised in the UK.
We have come to the decision that Warp is a really good company to use because of it being a small
and independent company. We also decided to use this company as Warp shows a lot experience
when coming to distribute films into the right area to exceed the success in the films target