Evaluation Question 4:
Who would be the audience for your media product?
Different types of media products always have different specific target audiences. If the media
product was aimed at a wrong demographic target audience then it may not reach its full potential
in the market. To make sure that this wouldn’t happen we used the UK film council.
In general according to the data that we had collected above males under 35= 57% and over 35=
62% enjoy watching Action films and also women under 35= 52% and women over 35=35%.
Males under 35 don't enjoy watching them as much as males over 35 with a percentage
difference of 5%. However women under 35 enjoy watching Action films than women over 35
with a percentage difference of 17%. In the end we chose the males under 35 as on the whole
they showed us the best opportunities for our films potential taking into account if they are
parents and their social class.
The BBFC classifications
The BBFC classification is a certificate on a film to stop younger children watching a something we
bad language, violence and sexual nudity. We made sure that we classified our film before we
produced the film so also make sure that it sustains it correct target audience. We also did this to
prevent young children from watching anything that may damage them in anyway like contained
strong violence, frequent bad language and some imitable behaviour.
Considering the effects of language and violence in our film we decide to
have a BBFC rating of a 15 which only allows 15 years and above to watch
Target Audience member profile
Other information also helped us like my demographic audience member profile. He is 28, working
in C1 class category and also had a child of 4 months. This member profile help us dearly as he was in
our target audience range that we were looking for which was males under 35.
We asked him questions on the type of Genre that he likes to start with and then went into more
knowledge about what he likes in Action films, what he doesn’t like in them and favourite Action
films. I finally asked him some questions that could link to the way we will present our final media
product like the music that he preferred, things that he likes to do in his spare time and also where
he thinks that I should market my film. He also gave me some examples of films that he likes to
watch, he said that he likes to watch films with lots of things that go on like Shooter and he also likes
various die hard films. By asking my member profile this variety of question he could help us to
understand what people like and want in Action films which could help the film to reach its full