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When it comes to marketing there is no more common request than sales asking for more leads. And while the marketing team knows that sponsoring the next industry event or buying a new list may produce an increased quantity of leads, the question always remains: are they good quality leads?
If there is one thing that Sales and Marketing can agree on when it comes to sales leads it’s that high volume does not always guarantee results. Conversely, working with a smaller number of high quality leads, can make all the difference when it comes to converting prospects into customers.
In this session, Samantha Stone, Founder and Senior Analyst of The Marketing Advisory Network, will provide attendees of a comprehensive overview of the four essential factors that go into delivering high quality leads for the Sales organization. Attendees will learn the crucial components that make up a quality lead and how they can transition their organization from a volume model to a quality model.
Attendees will walk away from this presentation with a clear understanding of how to ensure their marketing programs deliver a reasonable amount of high quality leads. Additionally, they will learn new tools for working in concert with their Sales team to form a unified, collaborative unit.